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Adani

Diversified infrastructure and energy conglomerate

Lead Marketing Strategy

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNoida, Uttar Pradesh, IndiaNo salary listedIn-person

About the Job

Requirements

  • An MBA or PGDM in Marketing, Strategy, Business Management, or a related discipline from a reputed institution is required.
  • A bachelor's degree in Marketing, Business Administration, Commerce, Engineering, or a related field is required.
  • Three to seven years of experience in Marketing Strategy, Brand Management, Business Development, Market Research, or Strategic Marketing is required.
  • Experience in campaign management, market intelligence, customer analytics, and lead generation strategies is required.

Responsibilities

  • Assist in developing and implementing project-specific and corporate marketing strategies aligned with business objectives.
  • Support annual marketing plans, budget allocation, and strategic initiatives for ongoing and upcoming projects.
  • Conduct market assessments to identify customer trends, demand patterns, and growth opportunities.
  • Develop go-to-market strategies for new project launches and sales initiatives.
  • Conduct market research and customer behavior analysis to identify target audience segments.
  • Gather and analyze customer insights to improve product positioning and marketing effectiveness.
  • Monitor real estate market trends, industry developments, and competitor activities.
  • Prepare strategic recommendations based on market intelligence and business requirements.
  • Ensure adherence to brand guidelines across all marketing and communication activities.
  • Support initiatives to enhance brand visibility, reputation, and customer perception.
  • Coordinate with creative and digital agencies to develop marketing collateral and campaigns.
  • Maintain consistency in messaging across online and offline channels.
  • Plan and execute integrated marketing campaigns across digital, print, outdoor, events, and social media platforms.
  • Track campaign performance and suggest optimization measures to improve return on investment.
  • Coordinate with media agencies and vendors for campaign deployment and execution.
  • Ensure timely delivery of marketing activities within approved budgets.
  • Support digital marketing initiatives, including search engine optimization, search engine marketing, social media, email marketing, and performance marketing.
  • Track lead generation effectiveness and marketing funnel performance.
  • Analyze customer acquisition costs, lead conversion metrics, and campaign outcomes.
  • Work closely with Sales and CRM teams to improve lead quality and conversion rates.
  • Prepare marketing dashboards, reports, and presentations for management reviews.
  • Monitor project-wise marketing performance and customer engagement metrics.
  • Analyze campaign return on investment and the business impact of marketing investments.
  • Present actionable insights to support strategic decision-making.
  • Collaborate with Sales, CRM, Product Development, Design, Finance, and external agencies.
  • Coordinate with channel partners and vendors for marketing initiatives.
  • Support leadership in strategic marketing projects and special assignments.

Desired Qualifications

  • Experience preferably comes from Real Estate, Infrastructure, Hospitality, Retail, FMCG, or consumer-focused industries.
  • Exposure to project launches, branding initiatives, and performance marketing is preferred.

About the Company

Adani

Diversified infrastructure and energy conglomerate

Adani operates as a diversified Indian conglomerate spanning infrastructure, energy, transport, logistics, materials, and real estate. Its businesses include ports, airports, power generation, green energy, city gas distribution, cement, mining, and Adani Realty developments, largely organized under 11 publicly listed group companies. What sets Adani apart is its integrated model linking resource extraction, transport, and energy across its portfolio. The goal is to build core infrastructure supporting India's long-term economic growth.

Company size
Not listed
Company stage
Not listed
Total funding
$67.2M
Headquarters
Singapore, Singapore
Founded
1988

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