Global Demand Generation Manager, Growth

Expereo · London, United Kingdom (Hybrid) · Full-time · Posted 2026-10-08

Salary: GBP 75,000–85,000

Workplace: hybrid

Department: Marketing

Description

We are the Intelligent Internet Platform. We connect People, Places and Things anywhere, managing Internet Performance better than anyone else while providing One Global Experience, giving Visibility, Control and Security through expereoOne.

Expereo believes in the power of Internet connectivity. As the world's largest provider of managed internet, SD-WAN/SASE, and Cloud connectivity solutions, we power enterprises and government sites worldwide, helping to enhance every business' productivity with flexible and optimal Internet performance.

As a trusted partner of Fortune 500 enterprises, our continued aim and success in helping our customers and partners depends solely on the talented individuals who make Expereo a dynamic, effective, multicultural, and equitable environment.

About the role

Expereo is looking for a proactive, results-driven Demand Generation Manager, to turn marketing strategy into integrated campaigns that create demand and qualified pipeline, engage the right audiences and deliver measurable commercial impact.. This is a hands-on role for someone who thrives on ownership: from campaign concept and audience strategy, through activation across paid, digital, ABM and other channels, to measuring pipeline impact, proving what works and using AI and automation to scale it.

You’ll work closely with Sales, Product Marketing, Content, Brand and external agency partners to build campaigns that are relevant, targeted and connected to the customer journey. You'll be digitally native, an expert HubSpot user and comfortable working across all channels, using data and insight to continually optimise activity, managing agency partners to ensure they are delivering against expectations while being equally happy to roll your sleeves up and get the work done yourself.

A strong understanding of ABM and enterprise account marketing will be important, as many of our campaigns will target complex, considered-purchase audiences. You’ll also bring a growth mindset – constantly looking for opportunities to test new technology, new channels, audiences, messaging and approaches, and using performance insight to improve conversion, pipeline and return on investment.

You’re a modern marketer who uses AI naturally as part of how you work – from planning and research to campaign development, content and optimisation – while maintaining strong marketing judgement and creativity. Above all, we’re looking for someone commercially minded, curious and energetic, who enjoys getting campaigns live, working closely with the business and turning marketing activity into measurable growth.

Responsibilities

Demand & Pipeline Generation

Own and deliver demand generation programmes that create qualified opportunities and pipeline. Work closely with Sales to ensure campaigns are aligned to market opportunity, customer needs and commercial priorities.
Track and report campaign contribution through the funnel, from engagement through to pipeline and revenue.
Identify opportunities to improve marketing and sales conversion and reduce friction through the customer journey.

Integrated Campaigns

Develop and deliver integrated, multi-channel campaigns aligned to business priorities, target markets and commercial objectives.
Translate strategic priorities into clear campaign propositions, audiences, messaging, channel plans and activation.
Coordinate activity across digital, paid, content, social, events, ABM and other relevant channels.
Manage campaign calendars, timelines, budgets and delivery, ensuring activity is well coordinated and executed at pace.
Partner with internal teams and external agencies where required to deliver high-quality campaigns.

Growth, Performance & Optimisation:

Drive measurable growth through continuous optimisation of campaigns, channels and audience engagement.
Own performance across paid and digital channels, working with specialists and agencies where appropriate.
Set clear objectives and success measures for every campaign, and use campaign, customer and market data to improve targeting, messaging, conversion and ROI.
Test new approaches, channels and formats, scale what works, and build a culture of experimentation across campaign activity.
Produce regular performance reporting with results, insights and recommended actions.

AI & Automation

Use AI tools across the campaign lifecycle, including research, audience and account insight, content and asset creation, personalisation at scale and performance analysis.
Identify and implement opportunities for AI and automation to increase campaign output, speed and efficiency.

Account-Based Marketing

Develop targeted ABM programmes for priority accounts and segments in partnership with Sales.
Build coordinated campaigns that engage multiple stakeholders across target accounts.
Align marketing activity with Sales priorities and account plans to support pipeline creation and progression.
Track engagement and performance across priority accounts and use insight to refine activity.

Key Stakeholders

CMO and Marketing Leadership Team
Sales Leadership and Sales Operations
Product Marketing
Brand & Creative
Content & Communications
Digital / Web
Marketing Operations
External agencies and partners

Requirements

Experience in a B2B technology, SaaS or similarly complex commercial environment.
Strong experience developing and delivering integrated, multi-channel marketing campaigns.
Expert-level, hands-on HubSpot experience (Marketing Hub, ideally Sales Hub), with a track record of using it to drive and report on pipeline. HubSpot certifications desirable.
Demonstrable, practical use of AI tools in day-to-day marketing work, with examples of how it has improved speed, scale or results
Proven understanding of demand generation, paid media, digital marketing and/or ABM.
Commercial mindset with an understanding of and proven experience in how marketing activity translates into pipeline and revenue.
Strong analytical skills and confidence using performance data to make decisions and optimise activity.
Experience working cross-functionally with Sales and other business stakeholders.
Strong project management skills, with the ability to manage multiple priorities and deliver at pace.
Comfortable being both strategic and hands-on – able to develop the plan and get into the detail to make it happen.
Strong communication and influencing skills.
Curious, proactive and comfortable testing new ideas and challenging established approaches.

Success will be measured through a combination of:

Quality and impact of integrated campaigns delivered.
Contribution to qualified pipeline and commercial growth.
Performance and ROI of paid and digital activity.
Engagement and progression of priority ABM accounts.
Campaign conversion and funnel performance.
Continuous improvement in campaign effectiveness.
Strong alignment between Marketing and Sales.
Pace, quality and consistency of marketing execution.

Benefits

Pension Plan
Hybrid working
25 days Holiday
Company Bonus

Beyond the Job

We’re proud of our focus on Environment, Social and Governance as well as the passion we display for the communities where we live and work.

EEO (Equal Employments Opportunities) Statement:

Expereo is an Equal Opportunities employer who aims to support and celebrate every employee that comes through our doors. We respect and support all of our people regardless of background, religion, nationality, sexual orientation, age, or physical condition.

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About the company

Expereo provides global connectivity solutions and managed network services to help businesses improve network performance and migrate to the cloud. It identifies, deploys, and manages tailored network solutions, moving organizations from legacy fixed private networks to flexible, agile connectivity and ensuring reliable, high-speed internet worldwide. Its products work by delivering end-to-end network services through service contracts and ongoing management, spanning deployment, monitoring, and optimization for each client’s needs. The company differentiates itself by serving a large enterprise base (including many Fortune 100 companies) with a global footprint and customized, managed connectivity offerings rather than one-size-fits-all solutions. Its goal is to enable digital transformation for enterprises by providing reliable, scalable connectivity and hands-on management to support cloud adoption and performance.

Company Size

501-1,000

Company Stage

Acquired

Total Funding

N/A

Headquarters

Amsterdam, Netherlands

Founded

2004

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Simplify's Take

What believers are saying

August 5 2026 named Margi Shaw Americas Chair, sharpening US channel-led expansion.
February 4 2026 Cato deal opens a $105 billion SASE and connectivity market.
Kingspan wins show demand for replacing MPLS with standardized global internet and SD-WAN.

What critics are saying

Vitruvian’s control since 2021 demands faster growth and tighter margins by 2027.
Cato, Zscaler, and hyperscaler networks commoditize Expereo’s managed underlay layer by 2028.
If enterprises standardize directly on cloud and SASE platforms, Expereo becomes a reseller intermediary.

What makes Expereo unique

Expereo’s 190-country footprint and 2,300 partners simplify global enterprise connectivity under one contract.
expereoOne centralizes ordering, billing, ticketing, and performance visibility across multi-vendor networks.
The February 2026 Cato collaboration bundles underlay and SASE into a single global stack.

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Benefits

Health Insurance
Paid Vacation
Hybrid Work Options
Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

Financial Post

Aug 5th, 2026

Expereo accelerates US growth strategy with appointment of Margi Shaw as Independent Chair.

Expereo accelerates US growth strategy with appointment of Margi Shaw as Independent Chair. Business Wire Published Aug 05, 2026 Article content * Expereo delivers and manages connectivity for US-headquartered enterprises across more than 190 countries * Shaw, former CEO of Nitel and most recently a member of the Comcast Business Senior Leadership Team, will advise on regional strategy and partner-led growth across the US channel Article content RESTON, Va. - Expereo, a leading Managed Network-as-a-Service (NaaS) provider, today set out the next phase of growth for its established US business, where it already gives US-headquartered enterprises a single partner for their networks at home and across every international market they operate in. Supporting that strategy, the company has appointed Margi Shaw as Independent Chair, Americas. Article content Advertisement 1 Story continues below This advertisement has not loaded yet, but your article continues below. Article content US enterprises running international operations typically assemble connectivity from several providers, each with its own contracts, service levels and support model. Expereo replaces that complexity with a single managed service and already does so for some of the world's largest US-headquartered organizations. Article content Top Stories Interested in more newsletters? Browse here. Article content That capability rests on genuine global reach. Expereo delivers and manages connectivity in more than 190 countries, including high-growth markets for US businesses in Asia-Pacific, Latin America and EMEA. For a US business looking to open, scale or consolidate sites, that means one partner, one operating model and consistent performance wherever the network extends. Article content Expereo is deepening its investment in US technology advisors and partners, giving them a global networking proposition they can take into enterprise accounts without stitching together local suppliers. Article content Shaw's appointment strengthens that agenda. As Independent Chair, Americas, she will advise the leadership team on regional strategy, channel go-to-market and partner engagement across North and South America. Article content Shaw brings leadership experience across telecommunications, network services and enterprise technology. Most recently she was CEO of Nitel, the US managed services provider, where she led enterprise strategy, P&L and the growth agenda, delivering double-digit revenue and EBITDA growth. Following Nitel's acquisition by Comcast Business in April 2025, she joined the Comcast Business Senior Leadership Team and led the integration of Nitel's people, go-to-market operations and systems architecture. Earlier in her career she held senior positions at First Communications, CIMCO Communications and ICG Communications. Article content Ben Elms, CEO of Expereo, says: Article content "US enterprises don't want to manage multiple carrier relationships to run a global business. Our US team has demonstrated over the past 16 years how we remove complexity to deliver and manage connectivity for some of the world's largest US enterprises. Our growth strategy in the US continues with investment in growing our existing business while creating a much closer partnership with the US channel. Margi's appointment is a clear signal of that ambition. Her experience and credibility across the US technology and channel ecosystem will help us sharpen our market approach and strengthen the partner relationships that will carry it." Article content Advertisement 2 Story continues below This advertisement has not loaded yet, but your article continues below. Article content Margi Shaw, Independent Chair, Americas at Expereo, adds: Article content "The gap I have seen repeatedly in this market is a provider that is genuinely strong domestically and genuinely global. Most are one or the other, and enterprises end up absorbing the difference themselves. Expereo is already both, with the global reach, service capability and enterprise experience to support US organizations at home while removing the complexity of connecting and operating across international markets. The opportunity now is to make that value proposition far more visible in the US, and to use the channel to take it to market at scale. I am looking forward to helping the business build the next phase of its growth across the Americas." Article content About Expereo Article content Expereo is a world-leading Managed Network as a Service provider that connects people, places, and things anywhere. Solutions include Global Internet, SD-WAN/SASE, and Enhanced Internet. With an extensive global reach, Expereo is the trusted partner of 60% of Fortune 500 companies. It powers enterprise and government sites in more than 190 countries, with the ability to connect to any location worldwide, working with over 2,300 partners to help customers improve productivity and empowering their networks and cloud services with the agility, flexibility, and value of the Internet, with optimal network performance. Article content Expereo was acquired in Feb 2021, by Vitruvian Partners which acquired a majority shareholding from Seven2. Article content View source version on businesswire.com: Article content Scarlett King +44 7534252295 Article content Advertisement 1 This advertisement has not loaded yet.

Business Wire

Mar 10th, 2026

Expereo appoints Kevin Brown as COO to drive operational excellence

Expereo, a managed Network as a Service provider, has appointed Kevin Brown as chief operating officer. Brown will oversee operational strategy, transformation delivery and performance across customer and supplier-facing functions globally. Brown previously served as global COO of NCC Group, where he built operating models to drive customer experience and growth. He also led BT's cybersecurity business earlier in his career. The appointment creates a single point of executive ownership for operational integration as Expereo scales its business. Chief executive Ben Elms said Brown's leadership will enable faster decision-making and stronger execution. Expereo serves 60% of Fortune 500 companies and powers enterprise and government sites in over 190 countries. The company was acquired by Vitruvian Partners in February 2021.

Business Wire

Mar 4th, 2026

Expereo appoints Marek Wasilewski as Americas GM to drive market share growth

Expereo, a managed Network as a Service provider, has appointed Marek Wasilewski as General Manager for the Americas to drive market expansion and customer growth across the region. Wasilewski will lead US operations, focusing on market growth, new customer acquisition and expanding enterprise and service provider accounts. He previously held senior leadership roles at Extreme Networks, where he led enterprise, service provider and partner ecosystem teams whilst driving revenue expansion. The appointment forms part of Expereo's strategy to strengthen its position in the US market. The company currently serves 60% of Fortune 500 companies and powers enterprise and government sites in over 190 countries. Wasilewski will report to CEO Ben Elms.

Business Wire

Feb 17th, 2026

Kingspan Insulation Chooses Expereo to Unify Connectivity and Accelerate Growth Across 90 Global Sites

Kingspan Insulation chooses Expereo to unify connectivity and accelerate growth across 90 global sites. * Partnership follows Expereo's recent agreement with Kingspan Light, Air + Water to deliver a fully managed connectivity solution for its worldwide operations LONDON-(BUSINESS WIRE)-Expereo, the world-leading managed Network as a Service (NaaS) provider that connects people, places and things anywhere, announces that Kingspan Insulation, the global manufacturer of premium and high-performance insulation products and systems, has selected Expereo to deliver a fully managed connectivity solution across its worldwide operations. Expereo's solution enables Kingspan Insulation to consolidate its complex network of disparate ISPs into a single, centralised, fully managed solution - enhancing visibility, compliance, and agility to enable rapid growth and scalability of Kingspan Insulation's operations. Kingspan Insulation manages a complex WAN environment with 90 sites globally across multiple vendors - which creates significant challenges in terms of efficient connectivity, compliance and security. With the business moving away from MPLS and embracing SaaS and cloud services, the need for resilient, standardized, and agile connectivity has become critical. Kingspan Insulation has chosen Expereo as its partner for global connectivity. This includes the design, implementation and management of its solution with a single global view of all services through expereoOne, Expereo's NaaS platform. Expereo's solution is able to cover all current sites and future potential sites under one contract, supported in region - giving Kingspan Insulation the agility to scale quickly during acquisitions or streamline services when needed. Through expereoOne, Kingspan now has full visibility and control over its network - from ordering and billing to ticketing and auditing. The portal also offers real-time performance insights and utilisation reporting, helping Kingspan Insulation optimise resources and maintain security. Expereo now manages Kingspan Insulation's underlay and overlay services, including SD-WAN, Dedicated Internet Access (DIA), and broadband, with Low Earth Orbit (LEO) satellite connectivity under consideration for future rapid deployments for its manufacturing sites. Remote SD-WAN setup can be completed in less than 30 minutes, while future options such as LEO provide flexibility for urgent business needs without compromising performance. This unified strategy underpins Kingspan Insulation's commitment to a single global standard across all sites. With a lean technical team managing 90 facilities in 28 countries - including 42 factories - standardization is essential for driving efficiency and scalability. Expereo streamlines the onboarding of new locations and ensures seamless connectivity with automated failover. The partnership follows the recent announcement from Kingspan Light, Air + Water, the global provider of solutions in smoke control and fire safety, natural daylighting, ventilation and cooling, sustainable water management, and safe storage, that it has selected Expereo to deliver a fully managed connectivity solution for its worldwide operations. Ben Elms, CEO of Expereo, says: "Global enterprises often struggle with fragmented networks that slow growth and increase risk. Our managed services and expereoOne platform provide the visibility, control, and agility Kingspan Insulation needs to support growth and innovation while reducing complexity and risk. With a single source of truth for all sites, services, and billing - Kingspan Insulation can scale confidently, stay compliant, and empower its team to focus on innovation and expansion." Liam Waters, Divisional IT Operations Manager at Kingspan Insulation, says: "Kingspan Insulation is an innovative global organization and through our new partnership with Expereo we have the ability to expand rapidly whilst maintaining the visibility and control that we require. Deploying global standards is critical and with one vendor, one platform, and one set of processes, we can integrate new sites faster, maintain compliance, and keep pace with business demand." About Expereo Expereo is a world-leading Managed Network as a Service provider that connects people, places, and things anywhere. Solutions include Global Internet, SD-WAN/SASE, and Enhanced Internet. With an extensive global reach, Expereo is the trusted partner of 60% of Fortune 500 companies. It powers enterprise and government sites in more than 190 countries, with the ability to connect to any location worldwide, working with over 2,300 partners to help customers improve productivity and empowering their networks and cloud services with the agility, flexibility, and value of the Internet, with optimal network performance. Contacts. Scarlett King +44 7534252295 More News From Expereo AMSTERDAM-( BUSINESS WIRE )-Expereo is redefining what's possible for global enterprises at CiscoLive Amsterdam with the launch of its enhanced Digital Case Management (DCM) capability in expereoOne. As the world-leading managed Network as a Service (NaaS) provider, Expereo is putting customers firmly in control - slashing resolution times, cutting through operational noise and ensuring everyone is aligned every step of the way. With DCM, service issues are no longer bottlenecks: instead, enter... AMSTERDAM & LONDON-( BUSINESS WIRE )-In a bold move that redefines the enterprise networking landscape, Expereo, the world-leading managed Network as a Service (NaaS) company, and Cato Networks, the SASE leader, have announced at TechEx in London a new collaboration that will deliver a single-source, end-to-end networking and security solution for global enterprises. This collaboration unites two world-leading experts in underlay and overlay technologies, creating a one-stop shop for enterprise... LONDON-( BUSINESS WIRE )-Expereo, the world-leading managed Network as a Service (NaaS) provider that connects people, places and things anywhere, today announces that Kingspan Light, Air + Water, the global provider of solutions in smoke control and fire safety, natural daylighting, ventilation and cooling, sustainable water management, and safe storage, has selected Expereo to deliver a fully managed global connectivity solution. Kingspan Light, Air + Water had grown rapidly through acquisiti...

Business Wire

Feb 10th, 2026

Expereo launches digital case management in expereoOne to accelerate service resolution

Expereo has launched enhanced Digital Case Management capabilities within its expereoOne platform at CiscoLive Amsterdam. The managed Network as a Service provider's upgrade enables enterprises to resolve service issues through a fully digital, software-first workflow. Key features include collaborative case handling, allowing customers to add colleagues or third-party contacts with real-time updates; a redesigned Preference Centre for customised notifications; and a shared case timeline accessible to all stakeholders. The system replaces fragmented email-based workflows with a single transparent platform. The enhancement addresses limitations of legacy case management by providing unified visibility and control across complex, multi-vendor global networks. Expereo serves over 60% of Fortune 500 companies across 190 countries, delivering connectivity management through its expereoOne platform.

Expereo

Global Demand Generation Manager - Growth

About the job