Geotab
Telematics fleet management and data analytics
Strategic Growth Research Operations Intern
More locations: Kitchener, ON, Canada
Hybrid model; in-office presence optional, no minimum days stated.
About the job
- Ongoing studies in Business, Marketing, Psychology, Human-Computer Interaction, Communications, Information Science, or related disciplines.
- Strong organizational skills with the ability to manage multiple recruitment touchpoints and follow through on participant coordination.
- Comfort with ambiguity and experimentation—you're energized by testing different approaches and iterating based on results.
- Excellent written communication skills for outreach, documentation, and stakeholder updates.
- Curiosity about AI tools and how they can augment workflows; prior experience with generative AI (ChatGPT, Gemini, Claude) is an asset.
- Attention to detail when tracking recruitment metrics, coordinating logistics, and documenting processes.
- A proactive, self-directed approach—you take initiative rather than waiting to be told what to do next.
- Interest in customer research, product strategy, or innovation; prior exposure to user research methods is an asset but not required.
- Accelerate Lean Startup / Customer Development research for early-stage strategic bets driven by experimentation and outcomes-orientation.
- Trialing and evaluating research recruitment methods to identify efficient pathways to target participants.
- Managing interview coordination and follow-up to convert outreach into completed research sessions.
- Supporting logistics-intensive hands-on pilots with external customers and internal employees.
- Conducting desk research to inform discovery efforts.
- Explore how generative AI—including Gemini Gems and Claude Agent Skills—can scale research operations across planning, execution, and analysis.
- Work closely with the Product Research Operations team, contributing to shared capacity while developing processes tailored to the distinct challenges of strategic research where target customers may be harder to reach or don't yet exist.
- Prior experience with generative AI (ChatGPT, Gemini, Claude) is an asset.
- Interest in customer research, product strategy, or innovation; prior exposure to user research methods is an asset but not required.
About the company
Geotab provides fleet management by pairing hardware telematics devices with a cloud software platform to collect and analyze vehicle data. Its GO devices and harnesses feed real-time and historical information on routes, driver behavior, fuel usage, maintenance, and more, which the software turns into dashboards, reports, and actionable insights. The system is subscription-based: customers purchase the hardware upfront and then pay for ongoing software access that includes updates and new features. Geotab differentiates itself with a scalable solution that serves small to large fleets across commercial, government, and smart-city projects, backed by extensive support resources and a global network. The company aims to help customers run safer, more efficient operations, cut costs, and enable data-driven decisions for fleet management and mobility initiatives.
Company Size
1,001-5,000
Company Stage
M&A
Total Funding
N/A
Headquarters
Oakville, Canada
Founded
2000
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Simplify's Take
What believers are saying
- September 15, 2026 launches target urgent fleet pain: collisions, liability, and coaching workload.
- Singapore GO Focus Plus pilots cut tailgating 90% and phone use 95%.
- Australia approval removes a vendor hurdle for heavy haulage fleets seeking compliant road access.
What critics are saying
- Samsara and Motive pressure Geotab on AI video, workflow automation, and enterprise fleet renewals.
- Geotab still relies on partners like Airtec, Lytx, and Xirgo for critical functionality.
- If safety AI underperforms in collisions, fleets will blame Geotab and delay rollouts in 2027.
What makes Geotab unique
- Geotab’s open platform unifies telematics, video, compliance, and partner hardware across fleets.
- September 2026 launches extended one workflow across investigations, coaching, and safety scoring.
- Australia’s TCA-approved Smart OBM pairing locks Geotab into regulated heavy-haulage access.
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Benefits
Medical & dental
Retirement savings
Fitness membership
Baby bonus
Flex work arrangements
Home office reimbursement for select items
EV program
Learning reimbursement
Growth & Insights and Company News
6 month growth
↑ 14%1 year growth
↑ 14%2 year growth
↑ 14%Mobility Places has launched an integration with Geotab to help fleets avoid parking tickets, towing and denied entry. The integration automatically syncs vehicle records from Geotab with parking operator systems, ensuring operators have up-to-date information about authorised vehicles. The solution addresses problems caused by outdated vehicle lists and separate operator portals, which can result in fleets receiving tickets or being denied access even at locations they have paid for. The integration keeps all parking operators used by a fleet informed about which vehicles are authorised.
Fleet safety programs that only flag mistakes miss the bigger win. Behavioral science and new fleet data show that recognition-plus-coaching cuts unsafe driving faster than correction alone - and keeps drivers engaged year-round. Photo: West Midlands Police from West Midlands, United Kingdom (via source) A safety program that only tells drivers what they did wrong is leaving money and engagement on the table. New fleet data and behavioral research show that programs combining corrective coaching with real-time feedback and recognition drive faster, more durable improvements in safe driving - and give carriers a scalable way to retain drivers in a tight labor market. Do safety programs that recognize safe driving actually change behavior? Yes, and the effect size is large. Richards Building Supply added a recognition layer to its existing safety program, giving drivers near-real-time visibility into their performance, personalized goals, and acknowledgment for safe decisions. In 60 days, overall safe driving behaviors improved 41 percent. The program did not replace coaching on risky events - it added a feedback loop that let drivers see what they were already doing well. Behavioral science supports the approach. Lasting behavior change rarely comes from a single type of intervention. In fleet safety, that means choosing between a program that coaches drivers and one that recognizes them is a false choice. The strongest programs do both - corrective coaching when a driver makes a mistake, and ongoing positive reinforcement to help safer behaviors become habits. The distinction matters during National Truck Driver Appreciation Week, but recognition does not need to happen only once a year. It can be built into the systems and programs drivers use every day. Geotab launched a "Well Earned" program this week that brings driver stories and recognition together, giving fleets ready-made ways to recognize drivers in September, next month, next February, and every day after that. What most safety programs communicate to drivers - and what they miss. Most fleet safety programs are built around identifying mistakes. A driver triggers a harsh-braking event, a speeding alert, a following-distance violation. The system flags it. A manager reviews it. The driver hears about it. The loop closes. That loop is necessary - carriers need to know when risky behavior happens and address it before it becomes a crash or a CSA violation. But if the only time a driver hears from the safety program is when something went wrong, the program is talking about the driver, not to them. The driver becomes the subject of the safety program, not a participant in it. A program that also surfaces what drivers are doing well - miles without a hard brake, days without a speeding event, consistent following distance - gives drivers a reason to engage with the system when there is no correction to deliver. It shifts the program from punitive to developmental. Drivers see their performance, understand where they can improve, and recognize the safe decisions they make every day. For carriers running an AI-native carrier TMS built around load-lifecycle automation, integrating safety-program data with dispatch workflows can surface driver performance in real time, letting dispatchers assign loads to drivers with the cleanest recent records and flag coaching opportunities before they escalate to violations. The same automation that removes manual rate-con entry can pull telematics data into the dispatch board, giving fleet managers a single view of safety and utilization. Why recognition scales better than one-off appreciation events. National Truck Driver Appreciation Week gives fleets a moment to recognize drivers and extend gratitude to the people who keep goods moving, businesses operating, and packages showing up on doorsteps. But a once-a-year event does not change daily behavior. A driver who receives a plaque in September and hears nothing about their performance until the next safety meeting in November is not getting the feedback loop that behavioral science says drives habit formation. Recognition built into the safety program - a dashboard that shows a driver their safe-driving streak, a weekly summary that highlights improvement, a notification when they hit a milestone - gives fleet managers a scalable way to recognize more drivers, reinforce safe behaviors, and strengthen safety culture without adding manual work. The program does the recognition automatically, based on the data it is already collecting. That scalability matters in a tight labor market. Drivers who feel recognized and see their performance improving are more likely to stay. Drivers who only hear from the safety program when they make a mistake are more likely to disengage - or leave for a carrier that gives them more feedback. The takeaway for fleet managers. If you are a fleet manager, consider what your current safety program communicates to your drivers. Does it primarily identify their mistakes? Or does it help them see their performance, understand where they can improve, and recognize the safe decisions they make every day? If the answer is the former, you are not alone - most legacy safety programs were built around exception reporting, not engagement. But the data from Richards Building Supply and the behavioral-science research both point in the same direction: programs that combine corrective coaching with ongoing feedback and positive reinforcement drive faster improvements in safe driving and give carriers a more scalable way to retain drivers. Better for drivers, better for fleet managers, and ultimately better safety outcomes. National Truck Driver Appreciation Week is a good moment to start - but the opportunity goes beyond this week. By designing safety programs that recognize what drivers do well while helping them improve where it matters, carriers can create an experience drivers want to engage with, not one they only hear from when something goes wrong.
Geotab wins approval for Smart OBM integration in Australia. Wed, 16th Sep 2026 (Today) Geotab has received TCA approval for its Smart On-Board Mass integration with Airtec in Australia, extending its heavy vehicle compliance offering for operators using regulated access schemes. The approval allows heavy haulage fleets to use Geotab's telematics system and Airtec's certified Smart OBM system on a single platform. Operators can use the combined system for Telematics Monitoring Application schemes that require Smart OBM, as well as TMA schemes without Smart OBM and Road Infrastructure Management schemes. This fills a gap in Geotab's Australian product set. Heavy vehicle fleets using Geotab telematics that also needed Smart OBM to access some networks previously had to add a separate supplier to meet those requirements. Under the approved pairing, Geotab's GO9-LTM device in hardware variants D, E and F is combined with Airtec's AXS Series Smart OBM system. Smart OBM systems use sensors to measure axle group and gross mass and send that information through approved compliance channels. For fleet operators, the practical issue is road access as much as compliance. Some heavy vehicle access schemes require Smart OBM for vehicles seeking entry to restricted routes, including parts of the Higher Mass Limits and Performance Based Standards networks. The combined system also gives operators a single place to manage vehicle telematics and certified mass information, reducing the need for separate systems across dispatch, compliance and safety functions. Compliance gap Australia's heavy vehicle rules place particular weight on monitored access, approved devices and auditable data. In that setting, mass monitoring is not just a loading issue, but part of broader obligations around safe operation and chain of responsibility. The integration is intended to help operators show they are staying within legal weight limits while managing vehicle location and identity data through the same platform. Fleets can also use the information before departure to identify loading problems that could lead to overload breaches. For road managers and regulators, Smart OBM data supports access decisions on routes that would otherwise be restricted. The system is designed with controls to detect and reduce tampering, with data made available through TCA channels. Andrew Hintz, Associate Vice President, Heavy Transport APAC, Geotab, described the approval as a key step for the company in the local market. "This approval completes Geotab's Australian compliance suite and removes one of the most significant barriers our heavy haulage customers have faced," said Andrew Hintz, Associate Vice President, Heavy Transport APAC, Geotab. "Operators no longer need to compromise or manage multiple vendors to meet regulatory Smart OBM requirements. With Smart OBM now fully integrated, Geotab can provide a single source of truth for vehicle location, identity and certified mass data, delivering regulatory confidence, operational efficiency and real productivity gains." Partner role Airtec supplies the Smart OBM side of the approved pairing through its AXS Series system. The integration is aimed at giving fleets real-time access to mass data while avoiding extra complexity in the compliance process. "Airtec's Smart OBM technology has been designed to deliver accurate, reliable and regulator-ready mass data in real time," said Jacinta Lane, General Manager, Airtec. "By pairing with Geotab, we're enabling fleets to simplify compliance, prevent overloading and unlock road access without added complexity. This collaboration sets a new benchmark for how Smart OBM should work in practice." The approval also strengthens Geotab's position in a segment where operators often need support beyond vehicle tracking alone. Heavy haulage fleets working under access schemes must manage audits, records and responses to regulator requests alongside telematics data. Geotab also works with compliance service partners including Prodrive Compliance on tasks such as NHVR audit preparation, driver work diary reviews and assistance with Notice to Produce requests. The company serves about 100,000 customers globally and processes 100 billion data points a day from more than 5 million vehicle subscriptions.
Geotab wins approval for Smart OBM integration in Australia. Wed, 16th Sep 2026 (Today) Geotab has received TCA approval for its Smart On-Board Mass integration with Airtec in Australia, extending its heavy vehicle compliance offering for operators using regulated access schemes. The approval allows heavy haulage fleets to use Geotab's telematics system and Airtec's certified Smart OBM system on a single platform. Operators can use the combined system for Telematics Monitoring Application schemes that require Smart OBM, as well as TMA schemes without Smart OBM and Road Infrastructure Management schemes. This fills a gap in Geotab's Australian product set. Heavy vehicle fleets using Geotab telematics that also needed Smart OBM to access some networks previously had to add a separate supplier to meet those requirements. Under the approved pairing, Geotab's GO9-LTM device in hardware variants D, E and F is combined with Airtec's AXS Series Smart OBM system. Smart OBM systems use sensors to measure axle group and gross mass and send that information through approved compliance channels. For fleet operators, the practical issue is road access as much as compliance. Some heavy vehicle access schemes require Smart OBM for vehicles seeking entry to restricted routes, including parts of the Higher Mass Limits and Performance Based Standards networks. The combined system also gives operators a single place to manage vehicle telematics and certified mass information, reducing the need for separate systems across dispatch, compliance and safety functions. Compliance gap Australia's heavy vehicle rules place particular weight on monitored access, approved devices and auditable data. In that setting, mass monitoring is not just a loading issue, but part of broader obligations around safe operation and chain of responsibility. The integration is intended to help operators show they are staying within legal weight limits while managing vehicle location and identity data through the same platform. Fleets can also use the information before departure to identify loading problems that could lead to overload breaches. For road managers and regulators, Smart OBM data supports access decisions on routes that would otherwise be restricted. The system is designed with controls to detect and reduce tampering, with data made available through TCA channels. Andrew Hintz, Associate Vice President, Heavy Transport APAC, Geotab, described the approval as a key step for the company in the local market. "This approval completes Geotab's Australian compliance suite and removes one of the most significant barriers our heavy haulage customers have faced," said Andrew Hintz, Associate Vice President, Heavy Transport APAC, Geotab. "Operators no longer need to compromise or manage multiple vendors to meet regulatory Smart OBM requirements. With Smart OBM now fully integrated, Geotab can provide a single source of truth for vehicle location, identity and certified mass data, delivering regulatory confidence, operational efficiency and real productivity gains." Partner role Airtec supplies the Smart OBM side of the approved pairing through its AXS Series system. The integration is aimed at giving fleets real-time access to mass data while avoiding extra complexity in the compliance process. "Airtec's Smart OBM technology has been designed to deliver accurate, reliable and regulator-ready mass data in real time," said Jacinta Lane, General Manager, Airtec. "By pairing with Geotab, we're enabling fleets to simplify compliance, prevent overloading and unlock road access without added complexity. This collaboration sets a new benchmark for how Smart OBM should work in practice." The approval also strengthens Geotab's position in a segment where operators often need support beyond vehicle tracking alone. Heavy haulage fleets working under access schemes must manage audits, records and responses to regulator requests alongside telematics data. Geotab also works with compliance service partners including Prodrive Compliance on tasks such as NHVR audit preparation, driver work diary reviews and assistance with Notice to Produce requests. The company serves about 100,000 customers globally and processes 100 billion data points a day from more than 5 million vehicle subscriptions.
Geotab announces new solutions to help fleets make every journey safer. Sep 15, 2026, 09:00 ET New safety and video capabilities make it easier for fleet managers to surface risk, support drivers and take targeted action ATLANTA, Sept. 15, 2026 /CNW/ - Every journey matters, to the driver making it, the business depending on it and the family waiting at the end of it. As fleets navigate rising operating costs and increasing road risk, Geotab Inc. ("Geotab"), a global leader in connected operations, video telematics and AI-powered insights, today announced new safety solutions designed to help fleet managers turn complex data into clear, targeted action that supports safer drivers and more resilient operations. Safety is a growing priority for fleets. According to a Geotab survey, 86% of U.S. fleet professionals believe the risk of driving collisions has increased over the past five years. For fleet leaders, supporting drivers requires more than monitoring past behavior. It requires timely intelligence that helps identify risk, prioritize coaching and measure improvement while keeping drivers at the center of every safety program. "Every journey matters, and behind every data point is a driver whose safety and wellbeing deserve attention," said Sabina Martin, Vice President, Product Management at Geotab. "Our latest safety capabilities help fleet managers move from reviewing disconnected information to taking focused action. By bringing risk insights, coaching workflows and investigation tools together, Geotab makes it easier for safety teams to understand what is happening across their fleets and support drivers before risk becomes a collision." The new capabilities include: * Expanded video coaching: Geotab's video coaching platform, developed for the GO Focus Plus and GO Focus Pro, is being extended to Lytx Surfsight AI12 and AI14 and Xirgo KP2 cameras through the Geotab Marketplace, at no additional cost to active subscribers and without hardware changes. Managers can review events in the Geotab platform, use Smart Sequence and Magnitude Ranking to prioritize risk and connect events to the right driver with Smart Driver ID, giving safety leaders a broader view of risk across mixed camera deployments. * Safety Overview Page: Set to be introduced as a native part of Geotab's platform, the Safety Overview Page brings existing safety insights into one daily-use destination. It provides a 0-100 Safety Metric, peer benchmarking, percentile ranking, high-risk driver prioritization, behavior trends and plain-language explanations of each metric. By consolidating information from Geotab's existing safety solutions, the page helps managers quickly understand fleet safety health and determine where coaching or further investigation is needed. * Geotab Investigation: Geotab helps safety teams review collision-related events alongside relevant driver, vehicle and behavioral context. This makes it easier to understand contributing factors, identify patterns and support more targeted coaching and follow-up. * Red-light violation detection: In addition to detecting illegal U-turns, GO Focus Plus and GO Focus Pro cameras detect red-light violations at signalized intersections, giving safety teams video-backed insights to support targeted coaching. These new features will help fleets build on their success. Fleets using connected safety intelligence have achieved measurable results. Geotab 2026 Innovation award winner, Giant Tiger, reduced preventable collisions by 74% through its safety program, while fellow award winner Northern Logistics reached 120,000 safe miles with zero incidents. Together, these results show how safety intelligence can help fleets turn insights into meaningful action and continue building safer operations. By making it easier to surface and act on safety insights, Geotab helps fleets protect drivers, reduce risk and make every journey safer. About Geotab Geotab is a global leader in connected operations, video telematics and AI-powered insights. Trusted by more than 100,000 customers - from small and mid-size fleets to Fortune 500 enterprises and public-sector organizations, including the U.S. federal government - Geotab connects approximately 6 million vehicles and assets and processes 100 billion data points daily. With ISO/IEC 27001:2022, SOC2, FIPS 140-3 and FedRAMP authorizations, Geotab's open platform and partner ecosystem unify safety, compliance and operations in a unified system. Our mission: a safer, more efficient and more sustainable world in motion. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views. SOURCE Geotab Inc. Media Contact: Nicole Riddle, Media Relations Manager, [email protected]