Influencer Marketing Manager

We're looking for a Manager of Influencer Marketing to build and scale the operational backbone of our global influencer program. This is not a traditional campaign role — you'll be the person who turns creator relationships and regional programs into a repeatable, data-driven machine. You'll own the systems, playbooks, and tools that allow our influencer marketing team to operate efficiently at scale across markets and content types.

This role sits at the intersection of marketing strategy and program operations, and is ideal for someone who thinks in systems, loves building things from scratch, and is energized by the challenge of bringing structure to a fast-moving space.

You will:

Program Operations & Scale

• Design and manage the operational infrastructure for a global influencer program spanning multiple content types, markets, and campaign types
• Partner with web systems team to manage front-end, creator facing authenticated portal as well as back-end systems
• Build scalable workflows in our CRM system for influencer sourcing, contracting, onboarding, activation, and reporting — reducing manual lift while increasing output
• Define and maintain program standards, SLAs, and intake processes across internal stakeholders and external partners
• Partner with legal, finance, and other internal and external partners to streamline contracting and payment operations globally

Global Playbooks

• Develop and maintain a suite of global playbooks covering influencer program application management, relationship tiering, campaign briefing, content guidelines, and performance benchmarking
• Localize frameworks for regional teams while preserving global consistency in brand standards and measurement methodology
• Establish best practices for new program verticals (e.g., live events, product launches, always-on ambassador programs) and codify learnings into repeatable resources
• Train and enable cross-functional partners and regional teams on playbook adoption

CRM & Tooling

• Lead the buildout of a centralized influencer CRM and creator-facing portal — defining data architecture, contact management standards, tagging taxonomy, and relationship history tracking
• Build, evaluate, implement, and own influencer marketing technology (CRM platforms, discovery tools, reporting dashboards) and serve as the internal subject matter expert
• Partner with data and analytics teams to develop dashboards that give real-time visibility into program health, creator performance, and spend efficiency
• Ensure creator-facing portal is dynamic and up to date with our backend updates, and tooling for influencers adoption and usage.
• Identify gaps in existing tooling and build or commission solutions that reduce friction and improve team output

You have:

• 8-10 years of experience in influencer marketing, creator partnerships, or a closely related field, with at least 2 years in a role focused on operations, program management, or marketing technology
• Exceptional project management skills — highly organized, detail-oriented, and able to manage multiple workstreams simultaneously in a rapidly changing environment
• Demonstrated experience building or significantly improving influencer marketing infrastructure — playbooks, workflows, CRM systems, or reporting tools
• Comfort operating across global markets and working with regional teams to adapt centralized frameworks
• Strong analytical skills; able to work fluently with data to drive decisions and communicate program performance to leadership
• Clear, concise communicator who can translate complex operational concepts for both technical and non-technical audiences
• A bias toward building: you'd rather create a system than patch a problem
• Experience in gaming, entertainment, or consumer tech — particularly with creator ecosystems tied to UGC or live platforms
• Familiarity with influencer contract structures, FTC guidelines, and international compliance considerations
• Background in or exposure to marketing analytics, business intelligence tools, or data pipeline basics
• Experience supporting large-scale live events or product launches with influencer programming components

Annual Salary Range 191340 - 234390 USD