System Vice President - Marketing and Communications
$242.9k - $308.8k
Expert
Bachelor's, Master's, MBA
Albany, NY, USA
In PersonBased at the Albany System Office, with regular travel to hospitals, practices, and affiliated sites across the System's service area.
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- A bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field is required.
- A minimum of 12–15 years of progressive marketing and communications leadership experience is required, including at least 5 years in a senior executive role at VP level or above.
- Experience leading brand strategy, digital marketing, public relations, and crisis communications at enterprise level is required.
- Experience building and leading high-performing teams and managing significant budgets and external agency relationships is required.
- Executive presence and credibility to advise the CEO, Board, and physician leadership on sensitive and high-stakes matters are required.
- Deep understanding of healthcare marketing, patient consumerism, physician relations, and academic medical center dynamics is required.
- Strong strategic and analytical capabilities, including connecting marketing and communications investment to organizational outcomes, are required.
- Written, verbal, and interpersonal communication skills, including experience as a media spokesperson, are required.
- Crisis management and issues management skills, with sound judgment under pressure, are required.
- Skill in digital marketing, content strategy, marketing technology, and data-driven decision-making is required.
- Ability to influence across a complex, matrixed, multi-entity system is required.
Responsibilities
- Develop and lead an integrated marketing, communications, and brand strategy across Albany Med Health System.
- Set strategic direction for communications with patients, physicians, employees, donors, media, elected officials, and the broader community.
- Serve as the System's chief marketing and communications strategist, translating organizational goals into an integrated strategy across entities and service lines.
- Advise the CEO, Board, and senior executive team on reputation, positioning, and stakeholder communications for major initiatives, including growth, partnership, and integration efforts.
- Set annual and multi-year marketing and communications plans aligned to System strategic priorities, with goals, budgets, and performance metrics.
- Represent the brand and communications function to the Board of Directors, physician leadership, and external partners.
- Steward the System brand architecture and ensure consistency across entities, service lines, and sub-brands.
- Lead consumer, physician, and employer marketing strategies to support patient volume growth, service line expansion, and talent recruitment.
- Oversee digital marketing, web strategy, content strategy, social media, and marketing analytics to drive engagement and growth.
- Direct market research, competitive analysis, and consumer insights to inform strategy and demonstrate return on marketing investment.
- Lead media relations, public relations, and issues and crisis communications; serve as senior counsel and, where appropriate, spokesperson for the System.
- Oversee internal and employee communications to support alignment, transparency, and engagement across the workforce.
- Direct executive and physician communications, including messaging support for the CEO, senior leaders, and clinical leadership.
- Guide government and community relations communications in partnership with government affairs and community benefit teams.
- Establish and lead crisis communications protocols to support timely and credible responses to emergent issues.
- Build, lead, mentor, and develop a System-wide marketing and communications team, including managers overseeing brand, digital, public relations, and internal communications.
- Manage the departmental budget, agency and vendor relationships, and marketing technology platforms.
- Foster collaboration, accountability, and service across the marketing and communications function and internal partners.
- Establish and monitor key performance indicators to evaluate program effectiveness and adjust strategy based on data.
- Travel regularly to hospitals, practices, and affiliated sites across the System's service area; be available outside standard business hours as needed for urgent communications, crisis response, or executive support.
Desired Qualifications
- A master's degree, MBA, or related degree is strongly preferred.
- Experience in healthcare, academic medicine, or a complex multi-site organization is strongly preferred; health system experience is highly desirable.
About the company
Albany Medical Center is a major health system in northeastern New York that combines a 766-bed hospital, Albany Medical College, and a large physician practice. It delivers comprehensive clinical care—emergency and trauma services, pediatric care, ICUs, organ transplants—and offers education and biomedical research through its college and research enterprise. The system operates the region’s busiest emergency and trauma center and runs a large medical education and training program, graduating hundreds of doctors and allied health professionals each year. Its model links patient care, education, and research under one not-for-profit, regionally governed umbrella, Albany Med Health System. The goal is to provide high-quality patient care while expanding medical knowledge and training to improve regional health outcomes.
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Albany, New York
Founded
N/A
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Simplify's Take
What believers are saying
- The $25 million Albany Medical Center ED expansion targets completion by end-2026.
- Albany Med pursued Ellis Medicine affiliation in July 2026, expanding local market control.
- System news in 2026 highlights robotic Whipple, bladder cancer care, and cardiovascular recognition.
What critics are saying
- Albany Med laid off 37 staff in January 2026 after a $66 million loss.
- Columbia Memorial's 192-to-25 bed plan triggered union backlash and state review in 2026.
- The CDPHP payment dispute threatened roughly $50 million and exposed revenue concentration risk.
What makes Albany Med Health System unique
- Albany Med runs a regional system spanning Albany, Saratoga, Glens Falls, and Columbia.
- Its academic center plus community hospitals create referral gravity across upstate New York.
- The 2025–2026 emergency department expansions signal capital access and operational scale.
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Benefits
- Health Insurance