T

Tecovas

Direct-to-consumer western boots and leather goods

Assistant Store Manager

Full-Time
$23 - $27/hr
Mid
Bachelor's
St. Louis, MO, USA
In Person
RetailRetail Store Management

About the job

Requirements
  • At least 3 years of retail management experience.
  • Exceptional leadership, selling, and customer service skills.
  • Strong merchant skills and a history of delivering financial results.
  • A proven record of hiring and developing talent.
  • Experience in coaching, counseling, and conflict resolution.
  • A high school diploma is required.
  • Must be at least 18 years old.
  • Must be able to stand and walk for extended periods and reach overhead, bend, squat, and kneel while organizing and stocking inventory.
  • Must be able to deliver excellent customer service while implementing loss prevention practices.
  • Must be able to lift up to 30 pounds regularly and perform store maintenance tasks.
  • Must be able to reliably commute to and from the work location.
  • Must be available to work 40 hours per week, including weekends, evenings, and holidays as needed.
Responsibilities
  • Cultivate an environment of genuine customer connection.
  • Demonstrate excellent service and act as a brand ambassador reflective of company values.
  • Facilitate an energized pace, positive service environment, and team development.
  • Deliver product services such as branding, debossing, boot stretching, brim shaping, and boot shines to ensure a premium customer experience.
  • Understand the omnichannel business, implement processes, and use tools to better serve customers.
  • Support the Store Manager in recruiting, hiring, and retaining talent.
  • Support the Store Manager in creating and maintaining a succession strategy.
  • Foster strong communication and teamwork to balance operational, visual, and customer priorities.
  • Provide real-time feedback, coaching, and training to team members, escalating issues to the Store Manager as needed.
  • Deliver in-person training, alongside e-learning, to new team members and ensure timely completion of new-hire training paths.
  • Meet regularly with the headquarters Retail Training team or field leaders to review team progress.
  • Suggest improvements or new programs related to retail training and ensure training activities comply with established policies and best practices.
  • Work with store leadership to prepare, plan, schedule, and execute new-hire training.
  • Work with store leadership and headquarters partners to organize ongoing in-store training, including training for new products and services.
  • Attend regular training meetings to understand necessary information.
  • Plan, preset, and execute visual directives on time; submit store photos when requested and complete feedback from headquarters.
  • Participate in visual training calls with headquarters partners to support new product launches.
  • Partner with store leadership to uphold visual merchandising standards and complete replenishment tasks.
  • Support store presentation through sell-through and markdown cycles; maintain in-store marketing elements and accurate presentation of store collateral.
  • Work with the Store Manager to ensure the schedule reflects visual setup times for product launches.
  • Partner with store leaders to deliver new-hire visual training.
  • Oversee the sales floor and windows to ensure appropriate lighting, cleanliness, maintenance of window displays, and props.
  • Uphold and ensure compliance with shipment, transfer, and restock standards.
  • Follow internal and external loss prevention procedures and develop awareness of them.
  • Set clear objectives and expectations to deliver a consistent store experience and excellent operational and visual standards.
  • Encourage and demonstrate adaptability to support change and help the team execute a shared vision.
Desired Qualifications
  • A college degree is preferred.

About the company

Tecovas is a direct-to-consumer western brand that sells high-quality cowboy boots, apparel, accessories, and leather goods. It operates online and through physical retail locations, cutting out middlemen to offer premium products at more accessible prices. Customers shop via its own website or Tecovas stores, providing a seamless buying experience and consistent product quality across channels. The company differentiates itself by combining top-tier craftsmanship with value, rather than relying on traditional wholesale margins. Tecovas’ goal is to grow rapidly while delivering durable, stylish western wear that makes premium goods more affordable for a broad audience.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$105.4M

Headquarters

Austin, Texas

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • Bass Pro Shops began carrying Tecovas in July 2026, expanding national reach fast.
  • Tecovas reached 60 stores by August 2026, validating physical-retail demand.
  • Revelio Labs counted 867 employees in March 2026, showing hiring and operational momentum.

What critics are saying

  • Mancina v. Tecovas opened March 6, 2026, signaling ongoing ADA litigation exposure.
  • Tecovas faces trademark and patent disputes, including McRae and the terminated Linfo Ip case.
  • Sixty stores demand inventory discipline; execution slips can damage margins before 2030 growth targets.

What makes Tecovas unique

  • Tecovas pairs DTC boots with 60 stores and Bass Pro Shops distribution, July 2026.
  • David Lafitte’s radical hospitality retail model differentiates Tecovas from commodity western brands.
  • Tecovas controls design, leather, and pricing, preserving premium quality without middlemen.

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Benefits

We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents

Paid Parental Leave

Flexible PTO policy

Corporate wellness program

Competitive salary

Generous employee discounts!

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

2%

2 year growth

1%
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