Full-Time

Assistant Store Manager

Plaza Frontenac

Posted on 9/8/2026

Tecovas

Tecovas

501-1,000 employees

Direct-to-consumer western boots and leather goods

Compensation Overview

$23 - $27/hr

St. Louis, MO, USA

In Person

Bachelor's

Category
Retail (1)
Required Skills
Inventory Management
Financial analysis
Marketing
Customer Service

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Requirements
  • Three or more years of retail management experience.
  • Exceptional leadership, selling, and customer service skills.
  • Strong merchandising skills and a history of delivering financial results.
  • A proven record of hiring and developing talent.
  • Experience with coaching, counseling, and conflict resolution.
  • A high school diploma is required; a college degree is preferred.
  • Must be at least 18 years of age.
  • Must be able to stand and walk for extended periods and reach overhead, bend, squat, and kneel while organizing and stocking inventory.
  • Ability to deliver excellent customer service while implementing loss prevention practices.
  • Able to lift up to 30 pounds regularly and perform store maintenance tasks.
  • Must be able to reliably commute to and from the work location.
  • Must be available to work 40 hours per week, including weekends, evenings, and holidays as needed.
Responsibilities
  • Cultivate an environment of genuine customer connection.
  • Demonstrate extraordinary service and act as a brand ambassador reflective of company values.
  • Facilitate an energized pace, positive service environment, and team development.
  • Deliver product services such as branding, debossing, boot stretching, brim shaping, and boot shines.
  • Understand an omnichannel business and implement processes and tools to better serve customers.
  • Support the Store Manager in recruiting, hiring, and retaining talent.
  • Support the Store Manager in creating and maintaining a succession strategy.
  • Foster communication and teamwork to balance operational, visual, and customer priorities.
  • Provide real-time feedback, coaching, and training to team members and escalate issues as needed.
  • Deliver in-person training, together with e-learning, to new team members.
  • Ensure timely completion of new-hire training paths.
  • Meet with the retail training team or field leaders to review team progress.
  • Suggest improvements or new programs related to retail training.
  • Ensure compliance with training policies and best practices.
  • Prepare, plan, schedule, and execute new-hire training with store leadership.
  • Organize ongoing in-store training for new products and services with store leadership and headquarters partners.
  • Attend regular training meetings.
  • Plan, preset, and execute visual directives on time.
  • Submit store photos and complete feedback requested by headquarters.
  • Participate in visual training calls supporting new product launches.
  • Ensure visual merchandising standards are upheld and replenishment tasks are completed.
  • Support store presentation through sell-through and markdown cycles.
  • Maintain in-store marketing elements and accurately present store collateral.
  • Coordinate schedules with visual set times for product launches.
  • Partner with store leaders on new-hire visual training.
  • Oversee the sales floor and windows, including lighting placement, cleanliness, maintenance, window displays, and props.
  • Uphold compliance with shipment, transfer, and restock standards.
  • Develop awareness of and adhere to internal and external loss prevention procedures.
  • Set clear objectives and expectations to drive a consistent store experience and strong operational and visual standards.
  • Encourage and demonstrate adaptability to help the team execute a shared vision.
Desired Qualifications
  • A college degree.

Tecovas is a direct-to-consumer western brand that sells high-quality cowboy boots, apparel, accessories, and leather goods. It operates online and through physical retail locations, cutting out middlemen to offer premium products at more accessible prices. Customers shop via its own website or Tecovas stores, providing a seamless buying experience and consistent product quality across channels. The company differentiates itself by combining top-tier craftsmanship with value, rather than relying on traditional wholesale margins. Tecovas’ goal is to grow rapidly while delivering durable, stylish western wear that makes premium goods more affordable for a broad audience.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$105.4M

Headquarters

Austin, Texas

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • Bass Pro Shops began carrying Tecovas in July 2026, expanding national reach fast.
  • Tecovas reached 60 stores by August 2026, validating physical-retail demand.
  • Revelio Labs counted 867 employees in March 2026, showing hiring and operational momentum.

What critics are saying

  • Mancina v. Tecovas opened March 6, 2026, signaling ongoing ADA litigation exposure.
  • Tecovas faces trademark and patent disputes, including McRae and the terminated Linfo Ip case.
  • Sixty stores demand inventory discipline; execution slips can damage margins before 2030 growth targets.

What makes Tecovas unique

  • Tecovas pairs DTC boots with 60 stores and Bass Pro Shops distribution, July 2026.
  • David Lafitte’s radical hospitality retail model differentiates Tecovas from commodity western brands.
  • Tecovas controls design, leather, and pricing, preserving premium quality without middlemen.

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Benefits

We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents

Paid Parental Leave

Flexible PTO policy

Corporate wellness program

Competitive salary

Generous employee discounts!

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

2%
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