Global Social – Influencer and Community Lead

This role is a hybrid position
Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of New York.

Reporting to the Head of Communications, you will lead Sonos' Social, Influencer and Community function, turning creator relationships, community advocacy, and owned social execution into a measurable growth engine for the brand. This role sits within the Communications team, alongside Global PR and Corporate Communications, and manages a team responsible for owned social execution and community management across Sonos' channels.

You are responsible for developing a cohesive social strategy across influencer, community, and owned channels that delivers against business and marketing objectives, collaborating with Brand Strategy, Brand Marketing and Brand Creative on programs that keep Sonos present, authentic, and resonant in the spaces its audience actually lives. Strategies should set clear global direction, while allowing for regional adaptation when needed. Social is a shared space, and your success will be measured on how well you drive an effective, social-native strategy while balancing stakeholder needs. 

You will have the opportunity to partner with the Head of Communications in building this function from the ground up. This includes shaping processes, establishing a measurement philosophy that connects channel performance to real business outcomes, and assessing the tools, platforms, and agency partners the function needs to run well. You will also help define the lanes and shared responsibilities that determine how Social, Influencer and Community sits across Communications, Brand Strategy, Brand Marketing, and commercial partners, and shape how this function operates within the Communications team, the broader Marketing org, and across the business.

Your success will be measured by the strength of the creator and advocate relationships you build, the growth these programs drive against real business outcomes, and the degree to which Sonos' owned channels and communities reflect a brand people actively choose to engage with, in the moment and over time.

What You’ll Do:

• Shape and Implement Influencer, Community and Owned Social Strategies: Develop and own the annual vision across all three workstreams, including global strategies, program frameworks, and the playbooks that define how Sonos grows its presence through connection, creator relationships, and owned channels.

• Build the Global Influencer Program: Define the global influencer strategy and the frameworks, playbooks, and templates that brief regional teams to execute locally. Identify the right approach across tiers and categories, ensure programs feel authentic rather than transactional, and build in room for regions to develop their own programs when local relevance calls for it.

• Own the Community Strategy: Define the global community strategy and create the frameworks regional teams use to activate it locally. Build engagement on Sonos' owned channels and identify niche communities beyond them where the right partnerships can put the brand story in front of the right people, while leaving space for regions to pursue locally relevant community moments.

• Execute on Owned Social Vision: Lead and execute Sonos' owned social presence, from strategy to day-to-day output. Work closely with Brand Strategy to ensure the channel reflects the brand's long-term vision, collaborate with Brand Marketing and Brand Creative on campaign and evergreen content ideas, and coordinate with regional teams for influencer content that keeps the feed active and locally relevant.

• Cross-Functional Collaboration: Partner closely with Brand Creative, Brand Marketing, PR, Commercial Marketing, and CX to integrate influencer, community, and owned social into broader campaigns, product launches, and earned media moments. Coordinate with CX on owned channel strategy and cross-functional measurement reporting.

• Build Attribution and Measurement Infrastructure: Establish the measurement philosophy and infrastructure connecting influencer, advocate, and community activity to business outcomes, and report regularly against it.

• Manage and Develop a Team: Lead, coach, and develop the team executing owned social and community management, setting clear objectives and building a team that executes at a high standard.

• Budget, Agency and Platform Management: Manage agency relationships, social media management platforms, and the function’s budget, ensuring efficient use of resources and clear accountability for outcomes.

• Stay Culturally Current: Monitor trends in social, creator culture, and the audio/music/lifestyle space to identify opportunities and moments worth acting on before they become obvious.

You Are:

• An engaged, creator-first leader who understands what builds genuine community and knows the difference between an audience and one that’s actually paying attention

• A strategic communicator with a proven track record in influencer marketing, community management, and owned social programs that ladder into larger brand and marketing strategies

• Deeply familiar with the influencer landscape across tiers (nano to macro) and categories, with experience co-building programs that feel authentic rather than transactional

• A strong writer with an instinct for platform-native content and what it means for a brand to have a genuine point of view online

• Skilled at designing global social and influencer frameworks that allow for cultural and regional adaptation without losing brand consistency

• Comfortable operating in ambiguity. You make decisions and move work forward when direction isn’t fully defined, and you know when to pause, align, and course-correct before going too far

• Can plan, lead, and activate programs that hold together globally and translate locally

• Organized and data-informed. You use performance data to make decisions and can translate insights into action

• Genuinely passionate about music, audio, or consumer culture. You know what Sonos is building and why it matters

• Willing to travel when required

What You’ll Need:

• 10+ years of experience across social media, influencer/creator marketing, or community management

• Proven experience building influencer programs across multiple tiers and categories with measurable ROI

• Experience owning deal flow and negotiation for creator and influencer partnerships

• Strong background in owned social strategy for consumer brands

• Deep understanding of attribution, social, and product analytics, with a track record of building scalable measurement frameworks

• Demonstrated ability to manage and develop direct reports

• Strong writing and editing skills across social formats, including creative briefs, platform strategies, and content frameworks

• Experience designing frameworks for global social programs with regional and cultural adaptation

• Familiarity with social media management platforms and influencer management tools

• Comfortable contributing at all levels on a lean team with high standards

• Familiarity with AI tools and how to apply them in a modern social and influencer workflow, for research, content planning, analysis, and operational efficiency

• Bachelor’s degree or equivalent experience

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

#LI-Hybrid

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

The base pay range for this role based off geographic location is:

$141,000 and $176,000

The specific pay offered will depend on the candidate’s geographic location, as well as qualifications and experience. We apply geographic pay differentials based on the cost of labor in the market.  Employees in high-cost locations may be compensated at the upper end of the range, while those in medium or low cost markets may be compensated at the lower end of  the range. Your recruiter can provide more details about the specific salary range for your location during the hiring process. 

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:

• Medical, Dental, and Vision Insurance

• A 401(k) plan with company matching and immediate vesting

• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

• 80 hours of sick time upon hire, refreshed annually

• Up to 12 paid holidays per calendar year

• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition

• Company-paid Disability, Life, and AD&D Insurance

• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

• Mental health benefits to support your holistic well-being

• A generous employee discount program & Sonos Radio HD - on us!

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.