Marketing Specialist - Marketing Specialist, Channel Marketing

About Our Company

Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 20 years. We are part of Ameriprise Financial Inc., a US financial planning company headquartered in Minneapolis with a global presence and diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. The firm’s focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection.

Be part of an inclusive, collaborative culture that rewards you for your contributions, and work with other talented individuals who share your passion for doing great work. You’ll also have plenty of opportunities to make your mark at the office and a difference in your community. So, if you're talented, driven and want to work for a strong, ethical company that cares, take the next step and create a career at Ameriprise India LLP.

Job Description

We are looking for an experienced Marketing Specialist to support channel marketing initiatives for Columbia Threadneedle Investments. This role will develop and manage advisor-facing marketing materials, firm-specific campaigns, email communications and sales-enablement content.

Role Responsibilities

• Collaborate with Marketing, Creative, Compliance, Tech, Data, Product Management, Investments and Distribution teams to refresh, maintain and deliver content regarding Columbia Threadneedle Investments products and services, ensuring consistent messaging across marketing collateral
• Manage firm-specific marketing initiatives for intermediary distribution partners.
• Develop and customize channel marketing materials, including sales decks, brochures, fliers, 3rd-party presentations, microsites, digital material, platform material and email communications.
• Manage multiple projects through Workfront, or similar workflow tools, ensuring timely marketing material and communications production and delivery.
• Manage regulatory and compliance submission reviews through platforms such as AdTrax and ALPS, ensuring disclosures, revisions, approvals and firm-filing requirements are met.
• Maintain approved content in Seismic, including version updates, expiration management, publishing coordination and content retirement.
• Use campaign, Seismic and digital-engagement data to evaluate content effectiveness and identify optimization opportunities.
• Develop dashboards and recurring reports using tools such as Power BI, Tableau and Adobe Analytics.
• Identify opportunities to standardize, streamline or automate marketing workflow and document standard operating procedures for channel marketing processes
• Maintain and analyze status trackers, metric dashboards/reports and gather and report on results and best-practice guidance to support consistent execution across the team.

Key Capabilities

• Bachelor’s degree in finance/economics or any related fields and/or MBA (Finance) and/or pursuing CFA.
• 3 to 5 years of experience in asset management, financial services, product marketing, channel marketing or marketing communications.
• Experience developing marketing content for investment products or intermediary audiences is preferred.
• Familiarity with mutual funds, ETFs, SMAs, model portfolios or related investment solutions is an advantage.
  • Excellent organizational and project management skills to track and manage multiple marketing pieces with various process steps and deadlines.
  • Excellent attention-to-detail skills.
  • Proactive team player.
• Highly motivated self-starter with excellent verbal and written communication skills.
• Ability to work effectively on multiple projects under tight deadlines.
• Ability to navigate process documents with minimal guidance.

In-Office Collaboration

We are a client-centric, relationship-based business. Working together in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders — clients, advisors, employees and shareholders. Our employees work in the office at least three (3) days per week, with flexibility to work from home two (2) days per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.

Full time(2:00p-10:30p)AWMPO AWMP&S President's OfficeMarketing/Product Management

Ameriprise India LLP is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, genetic information, age, sexual orientation, gender identity, disability, military status, veteran status, marital status, pregnancy, family status or any other basis prohibited by law.

We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to participate in the application or interview process, speak to your recruiter to discuss how we can support you.