Head of Branded Content

Meet The Team 

Secret Media Network is a digital media group focused on recommending the perfect plans, discovering great places, sharing things to do, and providing relevant breaking news in various cities around the world. Our network is composed of Secret London, Secret Chicago, Secret LA, Secret NYC, Secret Sydney, Lisboa Secreta, Paris Secret, Madrid Secreto, Barcelona Secreta, and More!

The Role

The Head of Branded Content leads SMN’s business generation area, driving the global partnerships ecosystem through strategic, creative, and data-driven approaches that unlock new growth opportunities. This role connects creative strategy, content distribution, and commercial performance, ensuring every activation delivers measurable business outcomes through smart storytelling and precise timing across the funnel. 

The Head will ensure all stories, partnerships, and activations align with strategic goals, uphold creative excellence, and drive revenue through new monetizable formats. They will rethink how we produce, distribute, and sell branded content to unlock new revenue streams and operational efficiencies across all markets.

Ultimately, the Head of Branded Content ensures that every piece of coverage, campaign, and content activation directly contributes to increasing event conversion and revenue, while maintaining the brand’s voice, consistency, and global coherence.

What You´ll Do

• Lead the development of commercially driven content strategies that grow revenue across branded content, sponsorships, events, and integrated marketing programs.
• Partner with sales, creative, editorial, and product teams to develop compelling client solutions that combine storytelling with measurable business outcomes.
• Identify new revenue opportunities through innovative content formats, strategic partnerships, branded experiences, and emerging commercial products.

• Shape the evolution of the content organization into a commercially minded creative business.
• Design workflows and ways of working that enable faster, more effective collaboration between creative, commercial, and editorial teams.
• Inspire and coach regional teams to think strategically about audience engagement, creative excellence, and commercial impact.

• Develop scalable frameworks for branded content and integrated campaigns from concept through execution.
• Bring an agency mindset to campaign development—connecting audience insights, creative ideas, and client objectives to deliver standout work.
• Foster a culture of experimentation, collaboration, and continuous creative improvement.

• Use audience insights and performance data to inform creative decisions and continuously improve campaign effectiveness.
• Test new approaches, measure impact across the customer journey, and translate learnings into repeatable best practices.
• Balance creativity with commercial performance to maximize value for both audiences and partners.

• Cultivate relationships with brands, platforms, agencies, and strategic partners to unlock new business opportunities.
• Explore emerging content formats, digital products, and monetization models that strengthen long-term growth.
• Turn successful pilots into scalable programs that can be adopted across global markets.

• Champion high creative standards while ensuring brand consistency across markets.
• Share best practices, successful campaign models, and innovative thinking to elevate creative output globally.
• Build frameworks that allow local teams to create market-relevant work while maintaining a unified global brand.

Who You Are

You are the ideal candidate if you bring the following key qualifications:

• English proficiency; additional languages are a plus.
• 7+ years of experience in branded content, creative strategy, digital media, or related fields, with 3+ years in team leadership.
• Strong commercial and strategic mindset, with a proven ability to build, package, and sell content solutions that drive revenue.
• Expertise in digital platforms and social media ecosystems, and a deep understanding of how content performs across the funnel.
• Hands-on experience with partnerships, including brands, agencies, and media/platform partners.
• Data-driven approach, with the ability to turn insights into decisions, optimizations, and new monetization opportunities.
• Outstanding communication and presentation skills, able to inspire teams and influence stakeholders.
• Ability to rethink workflows and processes, aligning creative output with commercial objectives.
• Solid understanding of optimization technologies and AI-driven processes, workflow automation, and performance outcomes.

Why You´ll Love it Here

• Attractive compensation package.
• Opportunity to have a real impact in a high-growth global category leader.
• 40% discount on all Fever events and experiences.
• Work in a location in the heart of the city, with possible travel across our markets.
• Home-office friendly.
• Responsibility from day one, and professional and personal growth.
• Great work environment with a young, international team of talented people to work with!
• Private health and dental insurance, as well as other benefits, including flexible remuneration with a 100% tax exemption through Cobee.
• Wellhub membership.
• Spanish Lessons.
• Possibility to receive in advance part of your salary by Payflow.
• We have free snacks, drinks, and fruit at the office!

#LI-Hybrid #LI-Fulltime