About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

Summary of Responsibilities:

The Governance, Risk, and Compliance (GRC) Manager owns G2's day-to-day security compliance and risk program, and is the senior operator responsible for keeping our customer trust commitments, audit obligations, and risk posture on track. This role runs a high-volume operation: customer security questionnaires, vendor risk reviews, policy governance, DSAR processing, audit management, and risk register maintenance. This manager is expected to bring the judgment to prioritize competing demands, the process discipline to scale a growing workload, and the maturity to represent G2 directly to customers, auditors, and executive stakeholders.

This is a senior individual-contributor role. Success depends on the ability to work as a trusted partner across the business: Legal, Security Engineering, IT, Sales, and executive leadership all rely on this person to move their goals forward, whether that's closing a deal that's stuck on a security questionnaire, unblocking an audit finding, or getting a policy approved. The ideal candidate has run a GRC program at this scale before: comfortable working inside modern compliance tooling (e.g., Vanta), fluent in SOC 2 Type II and ISO 27001, and experienced translating technical risk into business language for both customers and leadership.

Detailed Responsibilities:

In this role, you will be responsible for the following:

Own and administer G2's security policy library (35+ documents), leading the annual review cycle, managing approvals, and ensuring no policy lapses past its renewal date.
Lead response to customer and prospect security questionnaires — from short-form intake to 100+ question enterprise reviews — and maintain the security knowledge library that powers fast, accurate answers at scale.
Own G2's public Trust Center and serve as the company's front-line representative to customers and partners on security and compliance matters.
Run the third-party/vendor risk management program, reviewing AI-assisted vendor risk assessments, making final risk-level determinations, and driving remediation of high-risk findings.
Manage data subject access request (DSAR) intake and fulfillment, ensuring requests are documented and resolved within regulatory timelines.
Support security addendum and contract redlines, partnering with Legal and counterparties through multiple negotiation rounds to close terms.
Maintain and mature enterprise risk registers across business functions, driving treatment plans, control linkage, and quarterly reassessment to closure.
Lead SOC 2 Type II and ISO 27001 audit cycles end-to-end — evidence collection, control testing, and serving as primary point of contact for auditors.
Manage the GRC tooling and vendor ecosystem (compliance platforms, audit firms, privacy tooling), including contract renewals and budget oversight.
Build and deliver executive-level dashboards and reporting on program health, audit status, and risk posture to leadership.
Advise internal teams on the effectiveness of corrective action plans following audit findings, control gaps, or compliance incidents.
Partner cross-functionally with Legal, Security Engineering, IT, Sales, and other business functions as the connective tissue between their goals and G2's compliance and risk requirements.
Identify where process or automation would relieve bottlenecks, and build the business case for that investment.

Qualifications:

7–10 years of progressive experience in IT Governance, Risk, and Compliance or information security, including direct ownership of a compliance program.
Deep working knowledge of SOC 2 Type II, ISO 27001, NIST CSF, and common SaaS/cloud security and privacy frameworks (e.g., PCI DSS, GDPR, CCPA).
Hands-on experience with a modern GRC/compliance automation platform (e.g., Vanta, Drata, OneTrust, or similar) used to manage controls, evidence, and risk at scale.
Proven experience managing high-volume customer security questionnaires and knowledge-library programs, including large enterprise reviews.
Experience running a third-party/vendor risk management program, including risk scoring and remediation tracking.
Experience managing DSAR or other privacy request workflows in line with regulatory timelines.
Track record serving as primary point of contact for external auditors through full audit cycles, with strong control-testing and remediation experience.
Excellent written and verbal communication skills, including experience presenting risk and compliance status to executive stakeholders and customers.
Strong prioritization and program-management skills, with the ability to manage a high-volume, multi-workstream caseload independently as a senior individual contributor.
Demonstrated ability to influence and align cross-functional partners (Legal, Engineering, IT, Sales) without formal authority over their teams.

What Can Help Your Application Stand Out:

CISSP, CRISC, CISM, or CISA certification.
Experience leading an organization through initial ISO 27001 certification or a comparable new-framework rollout.
Familiarity with procurement-to-GRC integrations and automating vendor intake into a risk workflow.
Working knowledge of global privacy regulations (GDPR, CCPA, LGPD) and experience partnering with Legal on data protection matters.
Experience managing a GRC program budget and vendor/contract relationships (audit firms, tooling, advisory partners).
Track record operating as a senior individual contributor who drives outcomes through influence and cross-functional partnership rather than direct authority.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.

About the company

G2 runs the largest tech marketplace for software, helping businesses discover, review, and manage software solutions. It gathers verified user reviews and market data to provide insights, market intelligence, and buyer intent information that support data-driven decisions. The platform earns revenue through subscription-based content marketing, licensing G2 Reports, and marketing solutions that drive demand and capture leads, plus specialized tools for marketing, sales, and services teams. Unlike many competitors, G2 combines a broad, trusted repository of reviews with actionable market data and lead-generation capabilities to cover the full software purchasing journey. The company aims to help organizations choose the right software and optimize their software investments, enabling teams to work more effectively and reach their goals.

Company Size

1,001-5,000

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$257.6M

Headquarters

Chicago, Illinois

Founded

2012

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Simplify's Take

What believers are saying

G2 reaches 200 million buyers yearly across 200,000-plus software products.
More than 1,200 users at 550-plus organizations already query G2 data.
Buyer Intent now unifies research across four platforms, enlarging signal coverage.

What critics are saying

OpenAI and Profound mediate discovery, weakening G2's control over buyer attention.
Integrating four review properties in 2026 creates product drift and sales execution risk.
If AI answers replace review clicks, G2's marketplace traffic erodes fast.

What makes G2 unique

G2 owns Capterra, Software Advice, and GetApp after February 2026.
G2 verified reviews and buyer intent now feed ChatGPT Work directly.
G2 MCP integrates buyer data across Claude, HubSpot, Gong, and Profound.

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Benefits

Flexible Work Hours
Unlimited Paid Time Off

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

Oct 12th, 2026

G2 and Snowflake: bringing buyer intelligence into the AI Data Cloud.

G2 and Snowflake: bringing buyer intelligence into the AI Data Cloud. October 12, 2026 Table of Contents Enterprise data teams are drowning in fragmentation. Buyer Intent data lives in one tool, peer reviews in another, and CRM or product data somewhere else - making it hard to see the full picture of what buyers, customers, and competitors are really doing. That's why I'm excited to share that G2 is now a premier Snowflake Data Partner. This collaboration with Snowflake's AI Data Cloud underscores G2's commitment to delivering essential data across the software industry. Why G2 is partnering with Snowflake Foundational business intelligence is often siloed and inconsistent. Connectivity across business systems is required to execute a reliable GTM strategy. What buyers are researching, what they're saying publicly about a company and its competitors, and whether any of that is shifting, all provide valuable signals for go-to-market (GTM) teams. That opportunity spans both G2's Marketing Solutions and Data Solutions. Buyer Intent signals show which accounts are actively researching software, and reviews capture how customers experience it once they're using it. Taxonomy ties the two together, giving teams a consistent framework for understanding products, categories, and the competitors sitting next to them. Layer in website traffic trends and spend data, and the picture extends to market activity and purchasing behavior more broadly. Combined with an organization's own data, it adds up to a far richer view of how software gets discovered, bought, and used than any single source offers on its own. What this partnership delivers For teams working inside Snowflake, this partnership unlocks the following capabilities: * Account scoring and ABM prioritization: Score each G2 Buyer Intent signal as it lands in Snowflake, then blend it with CRM and product usage data already stored there. Dynamic tables keep account priority lists up to date as new intent activity comes in, so sales and marketing work off one always-updating view instead of a static list pulled monthly. * Competitive and market trend visibility: Query G2 Market Intelligence tables for a product, its category, and its competitors directly in Snowflake, and visualize the results in Snowsight. Review volume shifts, satisfaction trends, and competitor mentions surface as they happen - not in a quarterly readout - which feeds roadmap decisions, messaging, and pricing before a trend becomes a renewal problem. * Reviews, taxonomy, and web traffic trends: Financial Institutions can use insights from this data to secure signals from private market vendors, discover new startups demonstrating early product-market fit, and conduct due diligence on new ventures seeking funding. * ROI measurement: With G2 Buyer Intent, CRM, and product usage data sitting in the same environment, query how often G2-identified accounts convert into opportunities, and split that volume into sourced (net-new) versus influenced (pre-existing) deals. That's an actual measurement of what G2 is driving, not an estimate. Benefits for software brands For enterprise revenue, marketing, and product analytics teams, the G2 and Snowflake partnership enables you to run granular, multi-dimensional queries across every G2 data field without leaving Snowflake. Software buyer discovery signals sit next to internal CRM and warehouse data in one place, so you can see what buyers, customers, and competitors are doing without stitching together three different systems. That visibility translates into sharper product decisions, more relevant buyer experiences, smarter review programs, and stronger pipeline opportunities. Get started with G2 Data in Snowflake I believe the most interesting part of this partnership is still ahead: real examples of teams putting G2 and Snowflake data to work together, for sharper account scoring, faster QBRs, or earlier signals on what their competitors are doing. G2 is working with customers to build out stories like these, and G2'd like to feature more of them. If you're doing this today, reach out to G2. In the meantime, you can start exploring the G2 and Snowflake integration. Christine Li serves as the VP Global Partnerships & Data Solutions at G2, bringing over 15 years of deep sales and marketing experience steering innovative B2B tech companies like LinkedIn and Bell Canada through transformative growth. Christine is also a passionate advocate for human rights and social justice, having co-founded a non-profit aimed at connecting youth to politics and leading a landmark campaign to redress the Chinese Head Tax in Canada. At home, she's embarking on her biggest role yet as mom to a toddler.

Oct 9th, 2026

G2 and Clay bring trusted insights into GTM workflows.

G2 and Clay bring trusted insights into GTM workflows. October 9, 2026 Table of Contents Most sales and marketing teams know which accounts fit their ideal customer profile (ICP). But few can tell you which of those accounts are actually in-market right now. That's the difference between an account that simply fits and one that warrants attention today. And G2 and Clay are closing that gap. Put G2 insights to work inside Clay G2 has partnered with Clay to bring its insights - including reviews, category taxonomy, market intelligence, and Market Signals - into Clay. Clay, the infrastructure that fast-growing go-to-market (GTM) teams already use to build their revenue system, unifies a company's customer and market data from more than 200 third-party sources, then deploys GTM agents to research, prioritize, and act on the accounts that matter. With this partnership, G2's trusted, first-party buyer insights are now available directly inside Clay - no separate G2 subscription required. On G2, buyers research categories, compare products, and validate decisions on their own terms, generating real evidence of where demand is building long before a rep ever gets involved. Clay users can now access that evidence directly inside Clay, so their teams can act on it instead of discovering it after the fact. What G2 data is now available in Clay G2 insights - including verified reviews, category taxonomy, market intelligence, and Market Signals - are now available inside Clay, with no separate setup or connector required. Clay users can access G2 data directly within Clay using Clay credits, with no G2 subscription needed. Market Signals identifies which companies are actively researching solutions in a specified software category, giving teams a way to separate accounts that simply fit their ICP from those showing real, active buying interest right now. Teams with an active G2 Buyer Intent subscription can also bring their own data directly into Clay at no additional cost. Where Market Signals tells you which accounts are in market, Buyer Intent goes further, surfacing the behavioral detail behind that signal, including what products they're evaluating, which competitors they're researching, and how far along they are in their buying journey. Together, the partnership lets teams: * Find the accounts that matter now, using G2 intelligence to separate accounts that simply fit their ICP from those showing real, active buying interest. * Build G2 intelligence directly into existing Clay workflows for enrichment, segmentation, and prioritization, without switching tools or adding steps. * Act on buyer interest as it emerges, automating the plays that turn genuine in-market activity into pipeline before the window closes. "G2 shows where buyers do their research, and Clay is where GTM teams orchestrate and act on it. In Clay, teams can combine G2's buyer insights with data from more than 200 providers in our data marketplace, then reach the right person at an in-market account while the interest is still fresh." Gillian James Head of Data Partnerships, Clay Get started with the G2 x Clay integration today This partnership gives GTM teams something they haven't had before: G2's trusted, first-party buyer signal built directly into the system they already use to act on it, offering an easier way to activate G2 data inside Clay. As Clay's community continues to grow, the combination of G2's marketplace intelligence and Clay's orchestration gives teams a real edge and the ability to act on genuine buyer interest before the window closes. Learn more about the partnership and how to get started here. Christine Li serves as the VP of Partnerships & Enablement at G2, bringing over 15 years of deep sales and marketing experience steering innovative B2B tech companies like LinkedIn and Bell Canada through transformative growth. Christine is also a passionate advocate for human rights and social justice, having co-founded a non-profit aimed at connecting youth to politics and leading a landmark campaign to redress the Chinese Head Tax in Canada. At home, she's embarking on her biggest role yet as mom to a toddler.

Best Startup US

Sep 21st, 2026

Profound raises $180M and $1.8B valuation. Sequoia and Kleiner Perkins back the AI platform that tells you if your brand exists inside ChatGPT.

Profound raises $180M and $1.8B valuation. Sequoia and Kleiner Perkins back the AI platform that tells you if your brand exists inside ChatGPT. September 21, 2026 When someone asks ChatGPT which software to use, or asks Perplexity which brand to trust - is your company in the answer? Do you even know? That is the problem Profound was founded to solve. On September 15 2026 the New York AI marketing startup raised $180 million in a Series D at a $1.8 billion valuation, led by Sequoia Capital and Kleiner Perkins, with Lightspeed, Khosla Ventures, Saga Ventures, Evantic, and South Park Commons joining. Follow every US AI startup story at BestStartup US. Discover more Business Operations Business Formation Business & Industrial What Profound builds - AEO GEO and the New search stack. Profound is an analytics platform that tracks brand visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Answer Engine Optimisation - AEO - is the discipline of structuring content so AI models cite it in answers. Generative Engine Optimisation - GEO - covers the same territory from a content authority perspective. Profound measures both and provides AI agents that autonomously improve visibility when it drops. The round nearly doubled Profound's February 2026 valuation. Sequoia and Kleiner Perkins have now co-led three of Profound's four rounds - a level of institutional commitment that signals category conviction. Read AI startup news at BestStartup US. The G2 partnership - enterprise distribution at scale. G2 announced a partnership with Profound to equip B2B software companies with AEO and AI search marketing strategies. G2 is the most cited B2B software source across LLMs, ranking 4th among top cited sources on ChatGPT and 9th on Perplexity. The partnership gives Profound access to thousands of B2B companies that already trust G2 for their review and visibility strategy - and who now need AI search visibility alongside their traditional presence. Discover more Machine Learning & Artificial Intelligence Venture Capital What this means for every US marketing team. The Profound round signals to every US marketing team that AI search visibility is no longer emerging - it is a venture-backed category attracting Sequoia and Kleiner Perkins capital at $1.8 billion valuations. Marketing teams that begin measuring AEO and GEO performance in 2026 will have a compounding advantage. Also read: Harvey $550M legal AI and the biggest US startup week of September 2026. Follow every US startup story at BestStartup US. Key takeaways. Profound raised $180 million Series D at $1.8 billion valuation on September 15 2026. Sequoia and Kleiner Perkins co-led - their third co-lead together in Profound. Founded in 2024 by James Cadwallader and Dylan Babbs. Platform tracks and autonomously improves brand visibility across ChatGPT Gemini Perplexity and Google AI Overviews. G2 partnership provides B2B software distribution. Total raised exceeds $335 million. US startups raised $400 billion in H1 2026. Discover more Dictionaries & Encyclopedias Document & Printing Services Frequently asked questions. What is Profound and what does it do? Profound is a New York AI marketing platform founded in 2024 that helps brands measure and improve visibility in AI-generated search answers across ChatGPT, Gemini, Perplexity, and Google AI Overviews. It raised $180M Series D at $1.8B on September 15 2026. What is AEO - Answer Engine Optimisation? AEO stands for Answer Engine Optimisation - structuring brand content so AI models cite it accurately when generating answers. It is the AI search equivalent of SEO and is now a venture-backed category following Profound's $180M Series D. What is GEO - Generative Engine Optimisation? GEO stands for Generative Engine Optimisation - optimising brand presence in outputs from ChatGPT, Gemini, Claude, and Perplexity. It covers training data sources, real-time web retrieval signals, and authority indicators that determine whether a brand is cited in AI answers. Where can I follow US startup funding news? Follow every US startup funding round and AI company news at BestStartup US - updated every week. Discover more Small Business Search Engine Optimization & Marketing Advertising & Marketing Vishnu Priya covers technical SEO, site health, and organic growth for BestStartup.US and its sister publications, focusing on search indexing, on-page optimization, and the technical infrastructure behind consistent organic traffic. Reporting draws on Google Search Console data, direct site audits, and hands-on fixes across the network's WordPress properties.

The New York Times

Sep 15th, 2026

What g2-reviewed products reveal (G2 data, 2026).

What g2-reviewed products reveal (G2 data, 2026). According to G2's newly launched Event Lead Capture category, which already tracks 33 verified-review products, buyers can now compare event lead capture platforms against each other for the first time instead of judging them against generic marketing lead-capture software. The category's two most-reviewed platforms, Blinq (2,146 verified reviews) and Popl (1,818 verified reviews), already carry more verified feedback than most enterprise software categories twice their age. Here's what G2's review data, alongside industry survey data, reveals about why event lead capture split off from lead retrieval, and what buyers should compare before they choose a platform. Key findings: What G2 data shows about event lead capture platforms. According to G2's Event Lead Capture category data, the category launched with 33 verified-review products already tracked, and those products together carry 4,673 verified reviews in the category. That volume of feedback, on a category G2 only just created, suggests the event lead capture market has been developing well before G2 gave it a dedicated home. The category's two most-reviewed platforms are Blinq (2,146 verified reviews) and Popl (1,818 verified reviews). G2 review data points to a consistent pattern across top-rated platforms: reviewers praise fast setup and CRM sync, and flag integration friction as the recurring weak point, not the badge-scanning step itself. What problems do Event Lead Capture platforms solve? Event Lead Capture split off as its own G2 category because the underlying technology moved past generic web lead-capture forms and legacy lead retrieval. For two decades, "lead retrieval" meant renting scanner hardware and paying per-event badge-API fees just to unlock the contact details behind a scanned badge, a device built for a single event, not a company's full event calendar. Advances in AI-powered OCR now let a phone camera scan a badge or business card as accurately as that rented hardware, and the same AI can enrich and qualify the lead on the spot instead of leaving that work for after the show. Vendors like Popl and others in the new category built on that shift to give exhibitors full ownership of their event lead generation, and faster enrichment means sales can follow up while the conversation is still fresh, instead of waiting on a data dump days later. That ownership matters because the old rental model left teams disconnected from the systems that prove events work. Per Vendelux's 2026 B2B Events Survey of 120+ marketing and events leaders, the average team's event-to-revenue integration score is just 3.44 out of 5, and only 14% say their event stack is fully integrated into revenue planning. The same survey found teams citing limited post-event sales visibility (64%), difficulty attributing pipeline and revenue (55%), and poor CRM integration (38%) as their biggest obstacles to proving event ROI. Events already command roughly 17% of B2B marketing budgets, per Vendelux's benchmark data, reason enough for a spend-heavy channel to need attribution-grade tooling, not a rental kiosk. The cost of that visibility gap compounds with speed; the longer a lead sits unprocessed, the more expensive it gets. 88% of paper business cards are thrown away within a week of being handed out, which is the fate waiting for any badge scan or card that doesn't reach the CRM before the show ends. Is the volume of events adding to the problem? Yes. In India alone, Grand View Research projects the MICE (meetings, incentives, conferences, exhibitions) market will grow from $49.4 billion in 2024 to $103.7 billion by 2030, a 13.2% compound annual rate. More venues and exhibitions mean more leads that need capturing, and a web form built for a website was never designed for the speed and volume of a show floor. G2's Event Lead Capture category is built from user reviews rather than vendor submissions and currently tracks 33 products. G2 values learning from and growing alongside the industry leaders helping define emerging categories, and Popl is one such company that has actively contributed to shaping Event Lead Capture from the outset. Popl's CEO and founder, Jason Alco, described the black hole this category is meant to close: "Every in-person interaction your team has with a lead or customer can move a deal forward. Yet that activity has historically been a black hole: fragmented, incomplete, and difficult to connect to revenue. Valuable context from those conversations rarely makes it to your CRM, where it becomes actionable. Popl's AI-native platform closes that gap by turning previously invisible interactions into a unified data layer, bringing event engagement from offline to online to improve attribution and drive more revenue. We're proud to partner with G2 to introduce the Event Lead Capture category." Jason Alco CEO and Founder, Popl Event Lead Capture rankings, Fall 2026. Ranked by G2 Score, per G2's Fall 2026 Event Lead Capture Grid(R) Report. Review counts reflect verified reviews attributed to the Event Lead Capture category. How is Event Lead Capture different from lead retrieval? According to G2's category qualification criteria, a product must function universally across events and venues rather than being tied to one organizer's registration system, give the exhibiting or attending company (not the organizer) ownership of the captured data, and integrate directly with CRM or marketing automation for follow-up. Lead retrieval software, sometimes marketed as badge scanning software, by contrast, is typically provisioned by the organizer per event and limited to whatever data that event's registration system collected. Blinq's founder and CEO, Jarrod Webb, described what broke the old model: "Capturing leads at trade shows used to belong to the organizer: rent their scanner, then buy an API kit to unlock the contact data behind the badge, often paying twice at the same show. The emergence of enrichment API services broke that dependency. Once a name and a company were all that was required to find a verified email and phone number in seconds, lead capture software stopped being something you rent per event and became something you own across the calendar." Jarrod Webb, Founder & CEO, Blinq That shift, plus universal badge and QR scanning, offline capture, and AI-based enrichment, is why G2 now evaluates these products separately from both lead retrieval hardware and generic web lead-capture forms. G2's own survey data backs that shift up: as the chart below shows, event lead capture platforms report the fastest payback of the three lead-capture categories. What do G2 users think of Event Lead Capture platforms? G2 review data points to the adoption question every buyer eventually asks: do teams keep using these tools after the first event, or drift back to business cards? Reviews split most sharply on exactly the point that matters most, which is itself a useful signal for buyers: onboarding and CRM sync draw both the strongest praise and the most frequent complaints. Captello reviewers point to an easy setup that "enhances lead capture and event consistency effortlessly," and iCapture users highlight easy integrations that streamline the process "during events." Other reviews across the category tell a more mixed story, with some users flagging sync issues, a steeper learning curve during initial CRM setup, and occasional glitches with QR scanning. What should buyers consider? That split isn't a knock on any one platform; it's a sign that CRM integration performance depends heavily on the team's own stack and setup, not just the tool itself. It lines up with Vendelux's finding that CRM integration, not the capture step, is where 38% of teams still get stuck. Before rolling a platform out event-wide, buyers should confirm and test the CRM sync against their own systems, not just a vendor demo. Frequently asked questions. Q1. How is event lead capture different from lead retrieval? Lead retrieval is rented per event from the organizer and limited to that event's registration data. Event lead capture, also known as universal lead capture, is owned by the exhibiting company, works across every event and venue, and integrates directly with the company's own CRM. Q2. Can event lead capture apps scan business cards? Yes. Most event lead capture platforms use AI-powered OCR to scan badges and business cards through a phone camera, no rented scanner hardware required. The same AI typically enriches and qualifies the contact details it captures, syncing them to a CRM in real time rather than leaving that work for after the show. Q3. What should buyers compare when evaluating event lead capture platforms? Universal badge/QR scanning across venues, offline capture, real-time CRM sync, and enrichment that doesn't depend on organizer API access. The bottom line. According to G2's Event Lead Capture category data, the tools now earning the highest ratings are the ones that treat CRM sync as core, not an add-on. As more products enter the category and reviews accumulate, the deciding factor for buyers won't be whether a platform can scan a badge; it will be whether G2 reviewers confirm it kept working after the show floor lights went down. Explore the top-rated Event Lead Capture platforms on G2.

Sep 10th, 2026

G2 brings verified software market data to OpenAI's ChatGPT Work.

G2 brings verified software market data to OpenAI's ChatGPT Work. September 10, 2026 Table of Contents AI is quickly becoming a new interface for how people find information, analyze markets, and make business decisions. But as AI becomes more embedded in everyday work, one thing matters more than ever: the quality and context of the data behind the answer. That's why G2 is excited to be part of OpenAI's latest launch of the Data agent in ChatGPT Work! With this launch, OpenAI is working to make ChatGPT Work help anyone in an organization move from a business question to analysis, reports, and interactive dashboards using the data and business context their organizations already trust. As part of this experience, G2 will bring trusted B2B software market data into ChatGPT Work, giving teams another powerful way to understand the markets they operate in. "Bringing G2's verified reviews and buyer intent data to the Data agent in ChatGPT Work lets people explore those signals and build their own dashboards using natural language, so they can make informed decisions faster." Arpan Shah General Manager, Technology, OpenAI The trust layer for B2B software decisions in the age of AI For software businesses, understanding a market requires more than what's publicly available on the web. Teams need real-world signals to understand what buyers care about, which products they're evaluating, how competitors are perceived, and where markets are moving. G2 sits at the center of those signals, serving as the ultimate trust layer for B2B software and go-to-market decisions. G2's marketplace network - which now includes Capterra, Software Advice, and GetApp - reaches more than 200 million buyers globally each year and features 6 million verified reviews across 200,000+ software products in 2,000+ categories. The key differentiator is that its data is first-party and grounded in verified customer reviews and buyer behavior. Whether you're looking to understand buyer needs and where they are in their purchasing journey, analyzing where your customers are switching to and from, or how competitive your traffic and answer engine optimization (AEO) visibility stands in comparison to your peers, G2's new data plugin makes these answers available through ChatGPT Work. The next step in making G2 data available wherever teams work G2's inclusion as a data analytics partner for ChatGPT Work builds on existing initiatives between G2 and OpenAI. Through G2 MCP, customers can connect G2 Buyer Intent and verified review data directly to the AI tools and workflows where they work, including ChatGPT. Its G2 MCP for ChatGPT Work brings G2 product information and verified reviews into the conversation for software research, while vendors can tap into G2 Buyer Intent insights to understand which products and competitors buyers are actively evaluating. More than 1,200 users across 550+ organizations are already querying G2 Buyer Intent and review data through natural-language prompts. That adoption points to where G2 believe the market is headed: AI won't replace trusted business data. It will make that data dramatically easier to access and act on. G2 is excited to continue building with OpenAI and to help bring the voice and behavior of real software buyers into the next generation of AI-powered analytics. Godard Abel is the co-founder and CEO of G2. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce).

G2

Governance, Risk, and Compliance Manager

About the job