Sunday Natural creates holistic health supplements, teas, superfoods, and essential oils using ultra-pure, sustainably sourced ingredients. Its products use natural plant-based nutrients in bioactive forms, often organically certified and pesticide-free, with gentle extraction methods and non-GMO ingredients. Formulations are lab-tested for purity and nutritional content and produced with specialised, semi-automated manufacturing to preserve nutrient quality. Unlike many competitors, Sunday Natural emphasizes direct sourcing from top cultivation regions, transparent ingredient labeling, and environmentally friendly packaging, aiming for fair pricing through in-house production and direct supplier relationships. The goal is to help people support natural health with transparent, high-quality products that respect the planet.
Company Size
201-500
Company Stage
Acquired
Total Funding
$880M
Headquarters
Berlin, Germany
Founded
2013
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(Bloomberg) - CVC Capital Partners is set to acquire Sunday Natural in a deal valuing the German vitamin and supplement maker at about €900 million ($983 million), people with knowledge of the matter said.