Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 7,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job

The Program Manager, Value & Digital Enterprise is a strategic leadership role within Taco Bell’s Enterprise Operations & Program Management team. This role leads the integrated Value, Digital Integration, and Loyalty portfolios, translating business strategy into coordinated cross-functional plans that deliver current-year commitments while building the future pipeline.

The Program Manager provides senior program leadership across multiple interconnected portfolios, leading through ambiguity, aligning priorities across functions, surfacing risks and trade-offs early, and ensuring leaders have the visibility and recommendations required to make timely decisions. The role partners closely with category and enterprise Team Leads and works across Marketing, Digital & Technology, Product, FIT, Operations, Finance, Insights, and other cross-functional teams to connect strategy, planning, and execution through Taco Bell’s 3Ds Enterprise System.

This role also leads and develops two L8 Associate Program Managers, allocating program-management capacity based on business complexity, risk, and priority while building a high-performing program-management capability. Success requires a leader who can operate at both Speed 1, delivering today’s commitments, and Speed 2, planning and enabling tomorrow’s growth.

The Day-to-Day:

Value Portfolio Leadership

•    Partner with the Value Team Lead to translate Value strategy into an integrated current- and future-year roadmap across testing, national launches, and pipeline development.
•    Lead program management across the Value portfolio, connecting initiatives through Discover, Design, and Deploy and ensuring cross-functional readiness for key business milestones.
•    Identify sequencing, resource, timing, and cross-functional dependencies early; develop scenarios and recommended paths when priorities, scope, or capacity conflict.
•    Provide leadership visibility into portfolio health, critical milestones, decisions, risks, and readiness, ensuring issues are surfaced at the right time and level.

Digital Integration & Loyalty Leadership

•    Lead integrated planning across Digital Integration and Loyalty, connecting initiatives to the broader Marketing calendar, enterprise priorities, and enabling technology and operational roadmaps.
•    Align business objectives and cross-functional roadmaps across Marketing, Digital & Technology, Operations, FIT, Finance, Product, and other partners to ensure coordinated delivery.
•    Anticipate enterprise dependencies and readiness risks that could impact customer experience, launch timing, or business outcomes and establish mitigation plans before issues become execution barriers.
•    Create clear governance and leadership visibility for complex initiatives requiring sustained cross-functional coordination and decision support.

Strategic Program & Portfolio Leadership

•    Set the program-management approach, governance, and operating rhythm across the assigned portfolio, ensuring consistency in planning, risk management, escalation, and decision-making.
•    Recommend sequencing, resource, timeline, and scope trade-offs to Team Leads and senior leadership based on business impact, risk, dependencies, and capacity.
•    Determine which issues should be resolved within the working team versus escalated to enterprise leadership, bringing forward clear recommendations and decision options.
•    Use portfolio insights to identify recurring risks, bottlenecks, or capacity constraints and partner with Enterprise Operations and Portfolio Management to improve how the work is planned and governed.

People & Capability Leadership

•    Lead, coach, and develop two L8 Associate Program Managers, establishing clear ownership, performance expectations, and development priorities.
•    Allocate program-management capacity across the portfolio based on complexity, risk, business priority, and developmental opportunity.
•    Review program and portfolio health across direct reports, redirecting resources and escalating trade-offs when capacity or complexity exceeds the support model.
•    Build strategic program-management capability across the team by strengthening judgment, executive communication, enterprise thinking, risk management, and influence without authority.
Cross-Functional & Executive Partnership
•    Serve as a strategic thought partner to Value, Digital Integration, and Loyalty leaders, helping translate strategy into executable plans and surfacing decisions needed to maintain momentum.
•    Lead high-stakes cross-functional discussions where ambiguity, competing priorities, or dependencies require alignment across teams and functions.
•    Create concise, decision-oriented leadership communications that provide a clear view of portfolio health, risks, trade-offs, and recommended actions.
•    Champion Taco Bell’s enterprise ways of working and 3Ds disciplines within the portfolio while partnering with Enterprise Operations on broader process and operating-model improvements.

Is this you?

•    7–10+ years of progressive program/project management, business operations, marketing operations, digital, loyalty, or comparable cross-functional leadership experience.
•    BA/BS degree or equivalent relevant experience. MBA or advanced degree a plus.
•    Demonstrated experience leading multiple complex programs or portfolios with significant cross-functional dependencies and executive visibility.
•    People leadership experience, including coaching, delegation, performance management, and development of program/project management talent.
•    Strong program-management expertise across integrated planning, risk management, governance, prioritization, issue resolution, and executive communication.
•    Experience with Monday.com and other portfolio management solutions.
•    Demonstrated ability to influence decisions, resolve ambiguity, and drive alignment across senior cross-functional stakeholders.
•    Strong business acumen and ability to connect program decisions to customer, operational, financial, and strategic outcomes.
•    Excellent written and verbal communication skills with the ability to synthesize complex information into clear decisions and recommendations.
•    Experience within Marketing, Digital, Loyalty, consumer products, QSR, restaurant, retail, or similarly complex matrixed environments.
•    Experience with enterprise operating models, portfolio management, change management, or organizational effectiveness methodologies.
•    Experience leading work through stage-gate, product-development, test-and-learn, commercialization, or national launch processes.

Work-Hard, Play-Hard:

•    Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
•    Onsite childcare through Bright Horizons
•    Onsite dining center and game room (yes, there is a Taco Bell inside the building)
•    Onsite dry cleaning, laundry services, and carwash
•    Onsite gym with fitness classes and personal trainer sessions
•    Up to 4 weeks of vacation per year plus holidays and time off for volunteering
•    Generous parental leave for all new parents and adoption assistance program
•    401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
•    Comprehensive medical & dental including prescription drug benefits and 100% preventive care
•    Discounts, free food, swag and… honestly, too many good benefits to name

Salary Range: $137,900 to $162,300 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.

About the company

Taco Bell is a fast-food chain that specializes in Mexican-inspired meals and operates mainly in the United States with a global reach through franchised locations. Its menu includes items like tacos, burritos, quesadillas, and nachos, often featuring limited-time offers such as the Cravings Value Menu and Nacho Fries to attract customers. The business runs both company-owned and franchised restaurants, which helps it expand quickly while keeping capital costs lower. Revenue comes from selling food and beverages in its restaurants, plus franchise fees and royalties from the franchise model. Being part of Yum! Brands (along with KFC and Pizza Hut) gives Taco Bell access to shared resources, supply chain strength, and marketing support, and the Taco Bell Foundation supports youth empowerment and education. The company aims to provide affordable, quick meals for a broad audience while growing its brand and footprint through a scalable franchise system and ongoing menu innovations.

Company Size

10,001+

Company Stage

Debt Financing

Total Funding

$13.7M

Headquarters

Irvine, California

Founded

1962

Get referred to Taco Bell

See people who can refer or advise you

Simplify's Take

What believers are saying

Taco Bell is moving to a 254,000-square-foot Irvine campus by 2028.
Expansion continues in Europe and Texas, including Ashford's September 29, 2026 opening.
The chain reported about $18 billion sales in 2025, up roughly 13%.

What critics are saying

Germany's Cologne opening slipped on September 22, 2026 after renovation delays.
Supplier timeline delays already pushed Ashford's opening from summer to September 29, 2026.
If the Germany rollout falters, Taco Bell's European white-space thesis loses credibility.

What makes Taco Bell unique

Taco Bell's October 1, 2026 Duolingo tie-up turns National Taco Day global.
The brand keeps inventing limited-time menu hooks like Gordita Crunch Duos, launched September 17, 2026.
Yum! Brands' franchise system supports rapid international rollout across more than 8,200 restaurants.

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Benefits

Hybrid Work Options
Onsite Childcare
Paid Vacation
Parental Leave
401(k) Company Match
Comprehensive Medical & Dental
Gym Membership

Growth & Insights and Company News

6 month growth

21%

1 year growth

27%

2 year growth

27%

Yahoo Finance

Oct 23rd, 2026

PepsiCo extends Taco Bell drinks deal to 2036 after losing KFC to Coca-Cola

PepsiCo has signed an 11-year extension of its partnership with Taco Bell, keeping it the exclusive soda and drink supplier through 2036. The company did not disclose financial terms. The deal covers all US Taco Bell, Taco Bell Cantina, and Live Más Cafe outlets, plus Taco Bells in Canada, the UK, Ireland, and Thailand. Drinks such as Pepsi, Mountain Dew, and Mountain Dew Baja Blast stay on the menu. PepsiCo says Baja Blast, co-developed with Taco Bell, is now a billion-dollar brand. The renewal follows KFC's decision last week to switch its beverage supplier to Coca-Cola from the start of next year. Both chains belong to Yum! Brands, which was spun off from PepsiCo in 1997.

CIJ World

Oct 20th, 2026

Taco Bell to return to Poland with new restaurant at Warsaw's Blue City.

Taco Bell to return to Poland with new restaurant at Warsaw's Blue City. 20 October 2026 Taco Bell is returning to the Polish market after an absence of more than 30 years, with a restaurant scheduled to open at Blue City shopping centre in Warsaw in December 2026. The new location will be among the chain's first restaurants in Poland following its withdrawal from the country during the 1990s. The restaurant will occupy approximately 80 sqm in the food court on the second floor of Blue City. A lease agreement has already been signed, although the financial terms have not been disclosed. The exact opening date is expected to be announced closer to December. AmRest, which is responsible for developing Taco Bell's operations in Poland, has begun recruiting employees for the Warsaw restaurant. The company operates several international restaurant brands across European markets, although it has not disclosed the number of Taco Bell locations planned for Poland or the timetable for further openings. The agreement adds another international food-service operator to Blue City's tenant mix. Restaurants and other services have become an established component of shopping centre leasing, providing additional uses alongside traditional retail. While the Warsaw opening marks Taco Bell's return to Poland, further details regarding its wider expansion plans and additional locations have not yet been confirmed.

Capital Digest

Oct 17th, 2026

Taco Bell debuts Double Dipping Burritos nationwide.

Taco Bell debuts Double Dipping Burritos nationwide. October 17, 2026 Taco Bell has launched snack-size Double Dipping Burritos at participating restaurants nationwide, pairing grilled fillings with a split dipping cup in a limited-time menu push. Brand Eating reports the chain is now serving the new Double Dipping Burritos at participating locations across the country, built as a pair of snack-sized burritos rather than a single oversized wrap. Each burrito comes with grilled marinated steak or slow-roasted chicken, Avocado Ranch, and a melted three-cheese blend, then gets wrapped and grilled in a flour tortilla. The hook is the dip: a split cup holding Spicy Ranch on one side and crushed seasoned tortilla chips with cheddar cheese crispies on the other. That format is pure Taco Bell, small portions, loud flavors, and a gimmick customers can hold in one hand. The company has spent years cycling limited drops to keep drive-thru lines moving and app orders fresh, and this launch fits the same pattern. Shoppers already tracking the chain's latest drops will recognize the playbook from earlier menu stunts, including when Taco Bell rolled out a pink Baja Blast tied to a celebrity collab. Prices start near six dollars, with a $9 box option. The Double Dipping Burritos are listed at $5.99, though prices can vary by market. In Los Angeles, the steak version was noted at $6.49. For customers who want more than the burritos alone, Taco Bell is also selling a $9 Discover Luxe Box. That combo includes the slow-roasted chicken Double Dipping Burritos, a Beef Chalupa Supreme, Cinnamon Twists, and a medium fountain drink. In a year when fast-food tickets keep creeping up, a clear price point and a bundled box matter more than another slogan. Families and late-night customers still count dollars at the window. Menu fights are nothing new for the brand, either, it has even faced a multimillion-dollar suit over Mexican Pizza ads and what those commercials promised. Cleveland and Charlotte saw the test runs first. Earlier this fall, Taco Bell tested a spicy version in Cleveland and a slightly different version in Charlotte at the same time. The nationwide item now in stores follows those market trials. The write-up does not spell out exactly how the Cleveland spicy build or the Charlotte variant differed from the final recipe. It also does not give a hard calendar date for the national launch or say how long the limited-time offer will stay on boards. What is clear is the distribution claim: participating locations nationwide, not a single-city stunt. That is how the chain usually graduates a test, prove it in a couple of markets, then push it wide if the orders show up. The same promotional machine has pushed softer brand moments too, from free Duo plushies for Global Taco Day to sauce collabs meant to trend for a week and vanish. Another limited drop in a long line of them. Double Dipping Burritos are snack-sized by design. Two small grilled burritos plus a two-part dip cup give customers a shareable, dunkable order without forcing a full meal commitment. Steak or chicken is the main fork in the road. Avocado Ranch and the three-cheese blend ride along either way. The crushed chips and cheese crispies in the cup add crunch that a plain side of sauce would not. None of that requires a government program or a lecture about what Americans should eat. It is a restaurant chain betting its own money that spicy ranch, grilled meat, and a novelty dip cup will sell. Fans who collect every Taco Bell side hustle already saw the brand pair with Duolingo's owl on a spicy sauce for Global Taco Day, same churn of limited hype, different wrapper. For now, the offer is simple: find a participating store, pick steak or chicken, and decide whether the $9 box is worth the extra chalupa and twists. The market, not a press release, will decide if Double Dipping Burritos earn a longer stay. When companies chase customers with better value and bolder flavor instead of waiting on Washington, the drive-thru gets the last word.

FerMag

Oct 15th, 2026

Taco Bell's Live Mas Cafe expands.

Taco Bell's Live Mas Cafe expands. Taco Bell's beverage-focused concept will open a flagship location in Las Vegas, launch in Indiana and grow in Southern California. October 15, 2026 The cafes are performing well, Taco Bell says, giving it confidence to expand as it works toward its goal of $5 billion in beverage sales by 2030. Taco Bell has mapped out the next phase of growth for its Live Mas Cafe. Later this year, the beverage-focused concept will open a flagship location in Las Vegas, launch in the greater Indianapolis area and expand its Southern California footprint. "The expansion marks an important next chapter for Live Mas Cafe, which has quickly evolved from a single test location into a powerful business driver for Taco Bell," the company says in the release. "Over the past year, Café locations have delivered favorable transaction growth, showing how the concept is creating new reasons for fans to visit Taco Bell." In Las Vegas, Taco Bell will work with longtime franchise partner Diversified Restaurant Group to bring a destination to the Strip. Opening later this fall, the standalone cafe will live inside a shipping container adjacent to the Las Vegas Taco Bell Cantina at 3717 S. Las Vegas Blvd., Ste. 140-A. The menu will include Vegas-exclusive spiked options, like Boozy Mountain Dew Baja Blast. Live Mas Cafe will enter the greater Indianapolis area with three locations. Two will be company-owned, while a third will be operated by KMAC Enterprises. The first location will celebrate its grand opening on October 22 in West Lafayette, with additional locations in Greenfield and Muncie opening by the end of the year. Taco Bell will continue growing Live Mas Cafe across Southern California through the remainder of the year. A cafe will open at Century City Mall, with two additional cafes planned for Irvine and Tustin later this year. Live Mas Cafe currently has 39 locations across Southern California, Houston, Dallas, Indiana and Las Vegas. The Ferri Group will represent TLC across the New York Metro market, MAFSI Region 3. Clamshell griddles and pickup lockers mark two key equipment additions for the new stores. - Advertisement - Top industry news. For subscriber service, email [email protected]. - Advertisement -

QSR Magazine

Oct 15th, 2026

Taco Bell's Live Más Café enters new growth phase with more locations, drinks.

Taco Bell's Live Más Café enters new growth phase with more locations, drinks. Oct 15 2026 Live Más Café currently has 39 locations across Southern California, Houston, Dallas, Indiana and Las Vegas. Taco Bell is pouring more into beverages. Fueled by strong Live Más Café performance, the brand is kicking off the concept's next chapter with new sips, new markets and more ways to explore what fans want to drink next. On October 15, Taco Bell will introduce four new horchata-inspired sips at Live Más Café locations, bringing its take on the beloved flavor to three distinct formats. From the creamy, frozen Purple Horchata Chiller to the coffee-forward Chocolate Horchata Cold Brew Float, and the fruity, refreshing Strawberry and Vanilla-Spiced Horchata Refrescas, the four-drink lineup offers something for every kind of beverage craving. At the same time, Live Más Café is growing alongside its menu. Later this year, the concept will make its debut in the greater Indianapolis area, expand its Southern California footprint, and introduce a first-of-its-kind flagship in Las Vegas. The expansion marks an important next chapter for Live Más Café, which has quickly evolved from a single test location into a powerful business driver for Taco Bell. Over the past year, Café locations have delivered favorable transaction growth, showing how the concept is creating new reasons for fans to visit Taco Bell. "Our fans have always loved our beverages, and the response to Live Más Café has shown us they're craving even more," said Liz Matthews, Global Chief Food Innovation Officer at Taco Bell. "Seeing that excitement continue to grow across our Cafés tells us we're onto something special, and we're ready to take it even further with bold new drinks and more ways for fans to experience Live Más Café." Horchata, however You want it. Taking inspiration from Mexican horchata, Live Más Café is reimagining the creamy, vanilla-spiced flavor fans know and love across three distinct beverage formats, each designed to satisfy a different kind of craving. Whether fans want something frozen and indulgent, coffee-forward, or fruity and refreshing, there's a sip for that. * Purple Horchata Chiller: The head-turner of the lineup blends the creamy vanilla ice cream Chiller base with Taco Bell's horchata syrup, topped with whipped cream and a purple horchata syrup drizzle. (Small $4.19* / Medium $4.59*) * Chocolate Horchata Cold Brew Float: Coffee meets horchata meets dessert. Smooth, bold, full-bodied Cold Brew sits beneath a blended mix of the Café's signature Chiller base with its creamy, sweet, vanilla-spiced horchata syrup and churro crumbles, topped with a drizzle of rich Mexican-inspired dark chocolate syrup with warm cinnamon notes. (Small $4.79* / Medium $5.29*) * Strawberry Horchata Refresca: First previewed at Live Más LIVE 2026, this fruity remix combines a creamy and sweet, vanilla-spiced drink with hints of cinnamon, a swirl of wild strawberry syrup and mixed with pieces of real freeze-dried strawberries, served over ice. (Medium $4.19* / Large $4.59*) * Vanilla Spiced Horchata Refresca: A classic take on the signature flavor, featuring a creamy and sweet, vanilla-spiced drink with hints of cinnamon. (Medium $4.19* / Large $4.59*) But this Live Más Café debut is just the first sip. On December 10, the Strawberry Horchata Refresca, Vanilla Spiced Horchata Refresca, and a new Vanilla Spiced Horchata Freeze will join Taco Bell menus nationwide for a limited time, giving fans across the country even more ways to enjoy horchata flavors, and reinforcing Live Más Café as Taco Bell's hub for beverage innovation. More ways to Café. Live Más Café's next phase will take shape differently across markets, from bringing the concept to new fans to reimagining what the Café experience itself can be. In Las Vegas, Taco Bell is teaming up with longtime franchise partner Diversified Restaurant Group (DRG) to bring a one-of-a-kind destination to the Strip. Opening later this fall, the standalone Café will live inside a shipping container adjacent to the Las Vegas Taco Bell Cantina at 3717 S Las Vegas Blvd Ste 140-A. Beyond the concept's 20+ specialty beverages, fans can get a taste of Vegas-exclusive spiked creations like the BOOZY MOUNTAIN DEW(R) BAJA BLAST(R), Strawberry Passionfruit Refresca Rush and Cold Brew Cinnatini, plus shop exclusive Taco Bell merchandise only available at this location - making the flagship a must-visit destination for Taco Bell fans. Across the greater Indianapolis area, Live Más Café will enter the new market with three locations. Two will be company-owned, while a third will be operated by KMAC Enterprises, the latest Live Más Café franchise development partner. The first of these Live Más Cafés will celebrate its grand opening on Thursday, October 22 at 252 E State Street in West Lafayette, with additional locations in Greenfield and Muncie planned to follow before the end of 2026. Closer to home, Taco Bell will continue growing Live Más Café across Southern California through the remainder of the year. A Café will open at Century City Mall, with two additional Cafés planned for Irvine and Tustin later this year. The new Cafés build on the concept's existing Southern California footprint, giving even more fans the opportunity to make specialty beverages part of their Taco Bell routine. Sip, test, repeat. Since launching, Live Más Café has introduced almost two dozen new beverage innovations, including the You Seem Pretty Pink for a Baja Blast, which became the best-selling beverage launch in Live Más Café history. With approximately 1.3 million beverages sold to date and breakfast and afternoon emerging as the most popular dayparts, Live Más Café continues to build momentum, demonstrating the concept's ability to create new Taco Bell occasions. Each sip, test and learning is helping inform Taco Bell's broader beverage strategy as the brand works toward its goal of reaching $5 billion in beverage sales by 2030. Live Más Café gives Taco Bell a place to experiment with new flavors and formats, learn what fans crave and understand what could have potential beyond Café walls. And the experimentation isn't just staying in the U.S. As Taco Bell continues growing internationally, the brand is exploring how its beverage learnings could translate to fans around the world. Live Más Café currently has 39 locations across Southern California, Houston, Dallas, Indiana and Las Vegas. Additional opening details will be shared locally as each new Café gets ready to pour. Fans can find their nearest Live Más Café via the store locator. *At participating locations for a limited time only, while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery. For items sold only at Live Más Cafés please see available locations: https://locations.tacobell.com/store-locators/live-mas-cafe-near-me.html*

Taco Bell

Program Manager - Value & Digital Marketing

About the job

About the company

Get referred to Taco Bell

Simplify's Take

What believers are saying

What critics are saying

What makes Taco Bell unique

Benefits

Growth & Insights and Company News

6 month growth

1 year growth

2 year growth