Vice President, Digital Incentives & Retail Media Customer Success - Digital & Media Customer Success

Position Summary

The Vice President, Digital Incentives & Retail Media Customer Success leads Inmar Intelligence’s strategic partnership with Wakefern, serving as a trusted retail advisor, executive relationship leader, and central orchestrator of cross-functional delivery. This leader guides a customer success team and partners with executive and sales leadership to strengthen retention, accelerate adoption and expansion, and deliver measurable value for the retailer and Inmar.

Through purposeful discovery, thoughtful questioning, and a strong command of retail strategy, digital incentives, retail media, and data-driven shopper engagement, the Vice President builds relationships across retailer stakeholders and uncovers annual priorities, underlying business challenges, and emerging opportunities. The role calls for a consultant’s curiosity and judgment: proactively shaping solutions rather than merely responding to requests.

This executive translates retailer goals into prioritized initiatives with clear business cases, requirements, outcomes, owners, dependencies, timelines, and success measures. Working across Product, Technology, Engineering, Analytics, Customer Intelligence, Retail Acquisition, Sales, Marketing, and Operations, the Vice President aligns teams, removes barriers, manages expectations, and drives disciplined execution—often through influence rather than direct authority.

Success is defined by the quality of executive partnerships, clarity of strategic direction, reliability and speed of execution, strength of the customer success team, and demonstrable commercial and retailer outcomes. The ideal candidate combines executive presence and consultative skill with technical fluency, operational rigor, and a bias for action.

Primary Accountabilities

Strategic Leadership & Retailer Partnership (45%)

·  Lead consultative discovery. Engage Wakefern executives and stakeholders through insightful questioning to uncover strategic priorities, business challenges, technology needs, and opportunities aligned with the retailer’s annual plan.

·  Own customer strategy and Joint Business Plans. Assess the business and competitive landscape; develop plans that strengthen the core partnership, drive adoption and expansion, and advance shopper engagement, loyalty, retail media performance, revenue, and differentiation.

·  Build executive and stakeholder connectivity. Develop a purposeful stakeholder engagement strategy across decision-makers and influencers, positioning Inmar as a proactive, credible business advisor.

·  Translate strategy into executable initiatives. Convert retailer objectives into clear business briefs, prioritized use cases, functional requirements, expected outcomes, deliverables, and measurable success criteria.

·  Orchestrate enterprise delivery. Align Product, Technology, Engineering, Analytics, Customer Intelligence, Retail Acquisition, Sales, Marketing, and Operations on ownership, resources, dependencies, milestones, and timely execution.

·  Shape sustainable growth. Partner with executive and commercial leaders on product roadmaps, staffing, pricing, investment decisions, and expansion opportunities that balance retailer value with Inmar financial objectives.

Leadership & Execution Excellence (30%)

·  Build a high-performing team. Hire, coach, develop, and calibrate talent; reinforce consultative skills, clear communication, career growth, ownership, and Inmar leadership principles.

·  Institutionalize execution governance. Establish operating cadences and actionable workstream plans with accountable owners, milestones, resource needs, dependencies, risks, and success measures.

·  Create cross-functional accountability. Ensure internal partners understand the retailer’s business rationale, technical and operational asks, decision rights, and delivery commitments.

·  Resolve barriers and protect delivery. Prioritize competing demands, surface risks early, facilitate decisions and escalation, and provide transparent updates to retailer and Inmar leadership.

·  Evolve the operating model. Adapt team structure, processes, and capabilities to meet changing retailer needs and improve speed, quality, and scalability of delivery.

Executive Influence & Organizational Alignment (15%)

·  Earn executive trust. Build credible C-suite relationships, constructively challenge assumptions, and influence strategic thinking through relevant insights and recommendations.

·  Lead without direct authority. Align matrixed stakeholders around retailer outcomes while balancing commercial, product, technical, and operational realities.

·  Represent the voice of the retailer. Translate customer priorities into persuasive internal recommendations that inform product innovation, investments, and enterprise decisions.

·  Advance durable partnerships. Lead strategic commercial discussions and contract negotiations with appropriate internal partners; champion change and cross-functional process improvement.

Analytical Rigor & Business Performance (10%)

·  Measure what matters. Use scorecards and KPIs to track Joint Business Plan progress, adoption, initiative delivery, retailer satisfaction, financial performance, and realized value.

·  Turn insight into action. Use analytics and customer intelligence to identify gaps, recommend improvements, and inform prioritization and investment decisions.

·  Own performance and course correction. Track results against budgets and commitments, hold teams accountable, and apply a fact-based test-and-learn mindset to adjust quickly.

Required Qualifications:

• Bachelor's degree, Master’s preferred

• 15+ years of leading complex businesses with a minimum of 7 years’ experience leading customer-facing teams; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position

• Proven track record of leading customer engagements and delivering positive outcomes for retail customers; demonstrated ability to build and lead joint business planning with retailer partners
• Demonstrated resume of people development; track record of acquiring, retaining, and developing talent
• Background in Food, Drug, or Mass Merchandizing, including background in driving business solutions
• Digital media, in-store media, e-Commerce software, analytics and business operations knowledge preferred
• Exceptional ability to communicate and foster long term Executive level business relationships
• Client Engagement & Onsite Flexibility: The ideal candidate will demonstrate flexibility and willingness to work onsite at the client’s New Jersey office up to 2–3 days per week, or at a mutually agreed-upon cadence based on business needs and client engagement priorities. 

Individual Competencies:

• Integrity: Gains the trust of others by taking responsibility for own actions and telling the truth.
• Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually-beneficial partnerships, leverage information and achieve results.
• Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
• Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.

At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages.

Eligible associates have access to:

• Medical, Dental, and Vision insurance

• Basic and Supplemental Life Insurance options

• 401(k) retirement plans with company match

• Health Spending Accounts (HSA/FSA)

We also offer:

• Flexible time off and 11 paid holidays

• Family-building benefits, including Maternity, Adoption, and Parental Leave

• Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning

• Wellness and Mental Health counseling services

• Concierge and work/life support resources

• Adoption Assistance Reimbursement

• Perks and discount programs

Please note that eligibility for some benefits may depend on your job classification and length of employment. Benefits are subject to change and may be governed by specific plan or program terms.

At Inmar, compensation reflects our belief in integrity, transparency, and the value of individual contributions. The hiring range for this position is:

$176,364.00 - $235,152.00 USD Annual

The posted range reflects Inmar’s good-faith estimate of the compensation reasonably expected to be paid for this position at the time of posting. Actual compensation may fall above or below the posted range due to circumstances outside of Inmar’s control, including changes in labor market conditions or other relevant factors.

The final offer may vary based on factors such as geographic location, job-related skills, education, certifications, work experience, and other relevant considerations.

Depending on the job level and role, it may include:

• Annual discretionary bonuses through our Core Company Performance Bonus Plan
• Equity grants, sign-on bonuses, and other tailored incentive opportunities
• Additional discretionary compensation, such as:
  • Growing Revenue Incentives
  • Corporate or VIP Bonuses
  • Deferred compensation opportunities

The actual annualized salary offered at the time of hire will be communicated in the candidate’s offer letter. We remain committed to fairness and transparency across all locations. Where required, including for remote-eligible roles, local pay ranges are disclosed in accordance with applicable laws and regulations.

We are an Equal Opportunity Employer, including disability/vets.

Recruitment Fraud Notice:Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in ourfull notice.

This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.