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DreamWorks Animation

Produces animated films and TV series

Manager – Media Strategy & Planning

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeUniversal City, Los Angeles, CA, USA

About the Job

Requirements

  • At least 5 years of experience in media planning and buying across all media channels.
  • A strong foundation in marketing, advertising, and media planning principles.
  • Strong written, verbal, and presentation skills, with the ability to communicate ideas clearly and concisely.
  • The ability to independently manage timelines, deadlines, and follow-through across multiple campaigns and projects in a fast-paced environment.
  • Attention to detail and commitment to delivering accurate, high-quality work.
  • Analytical and strategic thinking and storytelling skills, with the ability to translate data and complex information into actionable insights, compelling recommendations, and clear written deliverables.
  • Understanding of TV and digital viewing measurement.
  • Understanding of the end-to-end digital advertising ecosystem, including agency, publisher, and consumer-facing technologies such as ad servers, DSPs, SSPs, networks, exchanges, creative optimizers, and data providers.
  • Previous people management experience, including coaching, mentoring, and developing junior team members.

Responsibilities

  • Develop and execute media strategies and plans for supported shows across paid media in partnership with the Senior Director, Media.
  • Prepare strategic written deliverables, including media briefs, plan recommendations, campaign recaps, and marketing presentations for senior leadership, cross-functional stakeholders, and agency partners.
  • Use research, analytics, and audience insights to inform media recommendations, audience strategies, and investment decisions across paid and owned platforms.
  • Partner with cross-functional teams on marketing plans and execution, representing the media team and communicating media strategies, plans, and campaign updates.
  • Oversee end-to-end execution, ensuring assets are developed, approved, delivered, and launched on time.
  • Manage, mentor, and develop a direct report through coaching, feedback, and professional development.
  • Assist in managing financial reporting documents associated with the media budget.
  • Build and maintain relationships with media partners to identify emerging trends, innovative opportunities, and first-to-market solutions.
  • Support the larger media team with ad hoc projects and requests.

Desired Qualifications

  • A bachelor's degree in liberal arts, marketing, communications/advertising, or media studies.
  • Media agency experience.
  • Entertainment marketing or media experience.
  • Knowledge and understanding of the television industry, particularly the broadcast and streaming TV business and landscape.
  • Advanced proficiency in Word, Excel, PowerPoint, and AI-powered productivity tools such as Microsoft Copilot.

About the Company

DreamWorks Animation

Produces animated films and TV series

DreamWorks Animation produces animated films and television shows for family and children audiences, creating stories and characters that appeal to multiple generations. Its products are brought to life through a full animation pipeline, including in-house technology like the Moonray rendering platform, and a studio ecosystem that supports development from concept to release. Work combines artistry and engineering to deliver feature films, TV series, and related experiences, with revenue coming from box office, licensing, merchandise, and partnerships with streaming services. The company differentiates itself with its proprietary animation technology, a large creative talent pool at its Glendale campus, and a track record of popular franchises such as How to Train Your Dragon, along with award-winning storytelling. Its goal is to produce high-quality, engaging animated content and advance animation technology while expanding its franchises across theaters, TV, and digital platforms.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$15M
Headquarters
Glendale, CA
Founded
1994

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