Television Entertainment Marketing – Communications & Brand Strategy Intern

Job Description

Your future in media starts here. The NBCUniversal Summer Internship Program is your chance to help shape what’s next in media and entertainment. Whether you’re supporting major news coverage, creating content for iconic brands, or contributing to innovative projects, you’ll bring your ideas, creativity, and perspective to make an impact throughout your internship.

Beyond your day-to-day role, you’ll take part in a thoughtfully designed program focused on career development, building your professional presence, and growing your workplace confidence. Through real-world experience and a community of fellow interns, you’ll explore what’s possible in this ever changing and exciting industry.

In addition to all of our internships being paid, we will also offer the following for our Summer 2027 interns:   

• Paid company holidays for full-time interns.  
• Robust networking, learning and development opportunities.
• Complimentary Peacock subscription during your internship.
• Free admission to Universal Parks to use during your internship.
• Access to mental health resources including counseling sessions.
• Financial assistance to offset expenses for transportation and housing may be available on a needs-based basis for eligible in-person interns. More details about eligibility for this assistance will be provided at the time of offer. 

Summer 2027 Program Details

Program Dates: June 7 – August 13, 2027

Time Commitment: 40 hours per week. Exact schedule to be determined based on business need. 

Format: Opportunities listed will require an intern to work from New York, NY.

Summer 2027 Recruitment Timeline

November 9 – December 4: Applications Open (may close early due to applicant volume)  

Mid November – Late December: First round video interviews  

Mid – Late January: Second round interviews 

Late January – February: Selected candidates receive offers 

To Apply:

• Submit a one-page resume that outlines your work experience, accomplishments, and your graduation month and year.
• Submit a cover letter that highlights your passion for NBCUniversal and your top areas of interest (opportunities listed below).
• Upload a transcript (unofficial transcripts are fine) that confirms your status as an actively enrolled student in a degree-granting program.

Universal Television Entertainment is responsible for world-class television entertainment. The division programs and markets content across leading entertainment brands Bravo, NBC and Peacock, and produces over 3,000 hours of television annually through Universal Studio Group, the studio business comprised of Universal Television, Universal Global Television and Universal Television Alternative Studio.

Areas of placement may include, but are not limited to:

• Brand Marketing-Bravo: Intern will support a highly dynamic marketing team in concepting, developing, and executing marketing campaigns for Bravo. This includes brand initiatives including experiential marketing programs, tentpole cultural events and activations, strategic partnerships, and E-commerce merchandising initiatives. The intern will also be responsible for monitoring cultural trends on both a macro and micro level and conducting competitive research to inform our marketing and promotional strategies. The ideal candidate will have a creative sensibility and strategic acumen, will be a highly organized self-starter while demonstrating thorough attention to detail, and thrive in a fast-paced environment.  
• Bravo & Peacock Multiplatform Strategy & Planning: The Bravo Multiplatform Strategy and Planning Team within NBCU oversees promotional scheduling on linear, Peacock, digital, and other platforms. The team works with a variety of different partners in marketing to create and execute promotional strategies, which helps promote all linear and streaming programming on a daily basis. We are looking for an exceptional intern who will be tasked with planning and scheduling daily graphic logs on Bravo, pulling data reports, entering various metadata into our system and working with the wider Multiplatform Team on any ad-hoc projects/assignments.
• Digital Content Strategy, Bravo Digital: Intern will assist with/create NBCU IP intelligence reports for entertainment marketing teams and stakeholders (search, social, AI, etc.), conduct keyword research for editorial team and other relevant teams, assist with bravotv.com homepage programming tasks, assist with other intelligence or performance reports and presentations, assist with Bravo Insider editorial and fan acquisition initiatives (creating blog posts, monitoring fan submission initiatives, etc.), and assist with social/short form video cutting (Daily Dish Instagram, other SFV needs).
• Communications-Unscripted: Support communications efforts by maintaining and updating press lists, preparing for press junkets, monitoring press breaks and compiling clip packets, researching media outlets & contacts, and compiling coverage reports, assist with press releases and various writing assignments/research projects.  
• Communications-Platform Publicity: The platform publicity comms team supports PR efforts for all scripted series across NBCU broadcast and cable TV networks. While every day will be different, the scripted comms intern can expect to work with team members across both coasts and on a variety of series. Opportunities include (but are not limited to) helping track big stories surrounding series, research journalists, publications and trends, garner experience in PR-centric writing, attend team and series meetings, and more. 
• Late Night & Specials Publicity: Our team oversees publicity for the late night shows and various specials programming across the NBCU portfolio. Our intern can expect to gain an in-depth understanding of publicity and insight into the numerous strategies the Entertainment PR team employs, and how they differ from show to show. Interns can also expect to gain a heightened ability to efficiently and effectively prioritize, organize, and communicate. They will receive exposure to any virtual press days/junkets, interviews, and events.   
• NBC & Peacock Marketing: The NBC & Peacock Marketing team communicates with all departments to build strategies and marketing campaigns for NBC Entertainment primetime and late-night programming, in addition to leading promotional activations. The marketing intern will support the brand team throughout these processes, partake in weekly trainings, attend meetings and assist in daily tasks to understand brand’s role throughout a show’s lifecycle. 
• NBC Late Night Digital Marketing: Intern will work with The Tonight Show and Late Night with Seth Meyers teams to ensure show calendars are up to date, accurate and aligned with confirmed guest listings, organize and maintain guest images for each show, collaborating with talent teams and stakeholders to ensure consistent imagery across all channels, write original and accurate guest biographies for show talent using strong research skills and relevant SEO keywords, support the team in brainstorming and creating compilation content for The Tonight Show, Late Night with Seth Meyers and Saturday Night Live and more.
• Social Media Marketing: Monitor fan social sentiment/conversation and utilize social listening tool Sprout Social, identify trends on TikTok and Instagram, and ideate ways for NBC & Peacock to participate in trending conversations, curate a weekly top performing posts report to highlight wins of the week, perform social media marketing and competitive research as needed, and more.

Qualifications

Basic Requirements:

• Must be actively enrolled in a degree-granting program at an accredited institution during the entire duration of the program. Spring 2027 graduates are not eligible for our Summer 2027 internship program. 
• Current class standing of sophomore or above (30 credits).
• Must be presently authorized to work for any employer in the United States and must not require work visa sponsorship from NBCUniversal now or in the future to retain authorization to work in the United States.
• Must be available to work 40 hours per week from June 7 – August 13, 2027.
• Must be willing to work in New York, NY.

For further clarification, candidates currently on any student or exchange visa (e.g. F-1 CPT, F-1 OPT, J-1, M-1) are not eligible to apply unless they will be able to change or adjust to another status that grants work authorization without NBCUniversal sponsorship.

NBCUniversal is an E-Verify company, requiring all employees to have an active Social Security number. Any candidate receiving an internship offer must complete I-9 form with Social Security number within 3 days of hire.

Desired Characteristics:

• Students with class standing of junior or above preferred.
• Cumulative GPA of 3.0 or above.
• Familiarity with Muck Rack, Cision, and Google Alerts a plus, but not required.  
• Proficiency in Microsoft PowerPoint, Excel, and Word.   
• Experience or familiarity with the Adobe Creative Suite a plus (Premiere, Photoshop).   
• Familiarity with HTML & Web technologies.   
• Familiarity with content management systems or a willingness to learn. 
• Strong writing skills, with ability to write clean copy quickly and efficiently for short-form, digital and promotional content.  
• Knowledge of social platforms (Facebook, Instagram, X, YouTube, TikTok, Threads) and each platforms’ distinct role in the media landscape.

The hourly rate for student interns is $19.00.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Compensation: 19 to 19 (USD) (WEEKLY)