Learfield is seeking a proactive and detail-driven Senior Partnership Solutions Coordinator to join our Sports Properties team and support the execution of multi-channel corporate sponsorships on campus. This role plays a key part in bringing partnerships to life—managing moderately complex accounts with growing autonomy and helping ensure that all contractual elements are fulfilled with excellence.

In this role, you’ll handle a portfolio of assigned partners, overseeing day-to-day activation efforts and coordinating with internal teams, university staff, and external vendors. You’ll take a hands-on approach to execution while also developing operational processes, contributing to partner recaps, and supporting strategic planning. This role is a strong fit for someone with foundational experience in partnership or event execution who’s ready to take on more ownership, visibility, and complexity in their work.

Essential Duties & Responsibilities:

Manage the fulfillment of assigned partner accounts, coordinating across sales, university, and vendor stakeholders to deliver sponsorship assets.
Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university.
Take ownership of execution timelines and partner deliverables across digital, in-venue, and experiential platforms.
Track and manage partner inventory; ensure deliverables are completed on time and to standard.
Support and mentor game day assistants, providing guidance on execution and proof of performance collection.
Collaborate with internal teams on planning, vendor coordination, and special events that support partner objectives.
Create and maintain documentation for activations, recaps, and proof of performance.
Identify opportunities to streamline operations, improve partner experiences, and support broader team efficiency.
Work directly with the General Manager and property leadership to ensure alignment on activation strategies and account performance.
Assist with budget tracking, invoicing, and internal reporting tied to assigned partner activations.

Minimum Qualifications:

2+ years of experience in partnership marketing, event coordination, sponsorship, or related field.
Demonstrated ability to manage multiple priorities, partners, or projects with minimal oversight.
Strong organizational skills and attention to detail.
Effective communicator—able to collaborate across internal and external teams and build trust with key stakeholders.
Comfortable working in live event settings and navigating tight deadlines.
Proficiency in Microsoft Office; ability to learn new systems and tools quickly.
Availability to work evenings, weekends, and game days as needed.

Preferred Qualifications:

Bachelor’s degree in sports management, marketing, business, communications, or related field.
Previous experience activating corporate sponsorships or overseeing event logistics.
Understanding of the college sports landscape and university partnerships.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

About the company

Learfield is a media and technology company focused on college sports and live events. It helps universities and venues connect brands with fans through an end-to-end suite of services, including sponsorship management, ticketing, licensing, and media solutions. The product set leverages media, technology, and data to generate revenue and enhance fan engagement for university partners and venues, while enabling brands to reach 182 million passionate fans. The company differentiates itself by its deep integration into the college sports ecosystem, scale across sponsorship, ticketing, licensing, and media rights, and a commitment to supplier diversity. Its goal is to monetize and activate college sports experiences by linking sponsors, venues, and fans in meaningful ways.

Company Size

501-1,000

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$150M

Headquarters

Jefferson City, Missouri

Founded

1972

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Simplify's Take

What believers are saying

Sept. 22, 2026 Visible adds premium venue inventory at USC, Oregon, Minnesota, and Rutgers.
July 2026 PRCA partnership expands Learfield beyond college sports into western-lifestyle sponsorships.
Bucknell renewed through 2033-34 after nearly 20% sponsorship growth since 2022-23.

What critics are saying

TPG's 2026 leverage loading raises refinancing pressure if college ad markets soften.
Universities can internalize NIL, licensing, and media rights, squeezing Learfield's renewals by 2027.
Any Big Ten or SEC renegotiation could erase exclusivity and trigger an existential decline.

What makes Learfield unique

Learfield controls rights, ticketing, licensing, and digital inventory across 1,200 campuses.
Prism modernizes 2,100-plus radio affiliates, replacing satellite infrastructure built in the 1980s.
Visible, SponsorCX, and Deimund show multi-asset, tech-enabled sales across college sports.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Life Insurance
Disability Insurance
Unlimited Paid Time Off
Paid Holidays
Parental Leave
401(k) Company Match

Company News

Learfield

Sep 22nd, 2026

Learfield names seasoned sports executive Matt Deimund as Chief Strategy Officer.

Learfield names seasoned sports executive Matt Deimund as Chief Strategy Officer. Sep 22, 2026 DALLAS, Texas, (Sept. 22, 2026) - Learfield, the media and technology company powering college athletics, today named Matt Deimund as Chief Strategy Officer, returning a proven industry leader to the company as college athletics continues to undergo unprecedented transformation. In this role, Deimund will be responsible for developing and executing Learfield's enterprise strategy, identifying growth opportunities across the company's portfolio - including its investments in AI development and services - and helping drive long-term value for Learfield's college athletics and brand partners. Deimund brings more than two decades of experience spanning sports, media, technology, and consumer engagement. Most recently, Deimund served as Chief Product Officer at Dude Perfect, where he helped guide the company's product innovation and growth initiatives. Prior to that, he served as Chief Transformation Officer for Varsity Spirit, leading key operational, digital, and strategic growth programs across the organization. He previously held senior leadership roles at Learfield, where he helped lead several high-growth strategies, including developing and scaling Learfield's Fanbase platform and expanding collaboration initiatives across the Learfield portfolio, spanning media, commerce, digital, and fan engagement. "Matt is an exceptional leader with a unique combination of strategic vision, operational excellence, and deep industry expertise," said Cole Gahagan, President and CEO of Learfield. "He understands our business, our partners, and the rapidly evolving college athletics landscape. Matt brings the experience, creativity, and leadership necessary to accelerate our strategic priorities and continue to position Learfield and our partners for high growth and success." "I'm thrilled to return to Learfield at such a pivotal moment for college athletics," said Deimund. "The industry is experiencing rapid change, creating tremendous opportunities to innovate, strengthen fan connections, and create new value for our partners. Learfield is uniquely positioned to lead that transformation, and I'm excited to work alongside leadership and the entire team to help shape the future of the business." Learfield also announced that Ben Mathan has been appointed President of Digital & Technology. In this leadership role, Mathan will continue to oversee Learfield's comprehensive portfolio of technology, data, and fan engagement businesses, including Paciolan, SIDEARM Sports, EDGE, and the Fanbase data platform. Previously, Mathan served as Learfield's Chief Strategy Officer, leading enterprise strategy development and data-focused initiatives. Mathan also played a key role during the company's recent sale to TPG, which closed this past June. About Learfield Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative revenue generation solutions, student-athlete marketing initiatives, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

WHMI

Sep 16th, 2026

Michigan Stadium first in state to introduce reusable cups.

Michigan Stadium first in state to introduce reusable cups. September 16, 2026. Associated Press / [email protected] Fans in Michigan Stadium's suites and clubs have a new way to reduce waste on gameday this season. Michigan Athletics and Learfield Sports and Entertainment introduced reusable cups in suite and club areas at the Big House beginning Sept. 5, when the Wolverines opened the season against Western Michigan. The program replaces single-use cups with reusable cups that are collected after use, washed, and returned for future games. The initiative will continue throughout the 2026 football season and supports the University of Michigan's broader efforts to reduce waste and expand reuse across campus. The program is a partnership among Michigan Athletics and Learfield Sports and Entertainment, sponsor SOLO(R), stadium food and beverage provider Levy Restaurants, and reuse infrastructure and operations provider Bold Reuse. The program is more than a Michigan first. By bringing reuse to the largest stadium in the country, the partnership sets a new operational benchmark for collegiate athletics nationwide. The program brings reusable cups to one of the university's most visible settings and offers an opportunity to learn how to incorporate reuse into gameday operations. The Michigan Stadium program builds on the reusable cup partnership SOLO and Bold Reuse first launched in Michigan in May 2026. "Michigan Stadium is the perfect setting to showcase what's possible when innovation and sustainability come together," said Libby Rice, Sustainability Program Manager for SOLO(R) Reusables. "With more than 100,000 fans gathering on game day, this program demonstrates how reusable packaging can work at scale while helping build the infrastructure needed to create a more circular system across Michigan." Bold Reuse is the reuse infrastructure and operations provider making the program logistically possible, designing and running the collection, industrial washing, and redistribution system that keeps cups circulating throughout the season instead of going to landfill after a single use. The company has built a national track record across college sports, professional sports venues, and large-scale events. Michigan Stadium marks Bold Reuse's first large-scale venue partnership in the Detroit market and an opportunity to apply its reuse model within Michigan Stadium's suite and club operations. Bold Reuse said the partnership shows reuse programs can scale to the largest venues in college sports without added complexity for staff or guests and that Michigan Stadium should serve as a reference point for athletic departments and conferences nationwide considering reuse. Supporting venues like Michigan Stadium on their waste-reduction goals, the company said, is how the model expands beyond a single Big Ten campus to the sport at large, cutting single-use waste and creating jobs along the way. "Michigan Athletics is leading the next chapter of reuse in collegiate athletics and throughout its home state," said Heather Watkins, co-founder of Bold Reuse. "Bringing a reusable cup program to the largest stadium in the country is a significant step forward. We're proud to bring the infrastructure and expertise to make reuse part of the way things operate at the Big House, and we hope this partnership encourages more venues to see reuse as a practical, scalable part of their operations."

Professional Rodeo Cowboys Association

Aug 21st, 2026

Professional Rodeo Cowboys Association (PRCA) and Learfield announce PRORODEO Partnerships.

Professional Rodeo Cowboys Association (PRCA) and Learfield announce PRORODEO Partnerships. The Professional Rodeo Cowboys Association (PRCA) and Learfield recently announced the launch of PRORODEO Partnerships, a new commercial platform that names Learfield the exclusive manager of sponsorship sales and multimedia rights for the PRCA. The partnership is designed to accelerate revenue growth and create new opportunities for brands to engage with fans through professional rodeo, leveraging Learfield's dedicated local team and nationwide corporate sales network. Through this new agreement, Learfield will connect brands with western lifestyle audiences through integrated programs including in-venue experiences, digital content, and authentic storytelling. "Learfield's experience building comprehensive commercial strategies for premier sports properties, including rodeo, makes them an ideal partner as we continue to grow our footprint, enhance fan engagement, and create meaningful value for sponsors," said Tom Glause, Chief Executive Officer of the PRCA. "Together, we will expand opportunities for brands to connect with our athletes, events, and passionate fan base." The partnership brings Learfield's proven expertise in sports property management, sponsorship sales, brand activation and content monetization to the oldest and largest professional rodeo organization in the world. Founded in 1936, the PRCA sanctions more than 700 rodeos annually and serves as the governing authority for professional rodeo competition across North America. The organization currently serves more than 6,500 members and reaches more than 40 million fans through live events, broadcast, digital, social and streaming platforms. "Learfield's extensive network of corporate partners gives us a unique ability to introduce professional rodeo to brands at a scale no one else in sports can match," said Andrew Wheeler, executive vice president of Learfield Sports Properties. "Many of our partners will be exploring opportunities in rodeo for the first time, and we're excited to help them connect with the sport's passionate fan base through authentic experiences, compelling content and integrated marketing programs that drive results for both brands and the PRCA." Through the new relationship, Learfield will manage sponsorship inventory and brand integration opportunities across the PRCA's annual competition calendar, including arena signage, entitlement partnerships, official designations, broadcast integrations, hospitality programs, on-site activations, sampling opportunities and digital engagement campaigns.

Knoxville News Sentinel

Jul 30th, 2026

Jayson Swain named new Vol Network football analyst for 2026 season.

Jayson Swain named new Vol Network football analyst for 2026 season. Tennessee Athletics and Learfield announced on July 30 that Jayson Swain has been appointed as the Vol Network's new football gameday booth analyst, joining Mike Keith, known as the "Voice of the Vols." The announcement was made during an in-person appearance by Keith on WNML 99.1 FM The Sports Animal's "Josh and Swain" show, where Swain, a former University of Tennessee wide receiver, received the news. "I think back to the moment that I decided to be a Tennessee Volunteer," Swain said. "It was the second week of December 2002. They tell you it's a 40-year decision and not a four-year decision, and they did not lie. That decision changed my life forever for the good. There's nothing I love more than my family and the University of Tennessee." Swain added, "I am extremely honored to be the color analyst for the place I love, and I look forward to sharing that passion on the air with Vol Nation on gamedays in the booth next to Mike. We had a lot of fun last year, and I can't wait for the season ahead." Swain will join Keith along with sideline reporter Brent Hubbs and game day host Larry Stone during coverage of Tennessee's 2026 football season. The network's 78th season begins at 1 p.m. ET on September 5 ahead of Tennessee's opener against Furman at Neyland Stadium at 3:30 p.m., with broadcasts available through over seventy stations or via the Tennessee Athletics app. Brandon Parks, Vice President and General Manager of Vol Network, said, "The Vol Network has always been at its best when it connects generations of Tennessee fans through the voices of those who understand what it means to wear the orange. Jayson embodies that tradition. His experience as a player, broadcaster, and VFL makes him an outstanding choice to help tell the story of Tennessee Football for years to come." Alicia Longworth, Deputy Athletics Director/Chief Marketing Officer, added: "Jayson has earned this opportunity through years of hard work, preparation and a genuine passion for Tennessee Athletics... We're excited to have him alongside Mike Keith as the next chapter of the Vol Network begins." Swain played wide receiver at Tennessee from 2003-06, where he served as team captain in his final year and helped win an SEC Eastern Division title in 2004. He caught 126 passes for 1,721 yards with ten touchdowns during his collegiate career before signing with the Chicago Bears; he remains eighth all-time in school receptions.

Radio Ink

Jul 28th, 2026

Learfield moving college sports for 2,100+ stations off satellite.

Learfield moving college sports for 2,100+ stations off satellite. July 28, 2026 Learfield, which distributes college athletic broadcasts to more than 2,100 affiliate radio stations nationwide, has partnered with Adventure 33 to build Prism, a cloud-based platform replacing the satellite distribution technology it has relied on since the 1980s. Satellite has been the backbone of the company's IMG College Audio Network distribution for four decades, and Learfield built and ran that system itself rather than relying on an outside distributor. Prism is meant to replace that infrastructure with an internet-based, cloud-hosted system, a shift the industry has broadly been making for over a decade, though usually at a smaller scale than a network the size of Learfield's. The timing lines up with a broader industry pressure point as C-band satellite spectrum is being reclaimed for 5G use, and the FCC is expected to auction off Upper C-Band spectrum within the next year, a squeeze that's pushing satellite capacity down and costs up. Implementation begins this fall across what the company describes as several key properties and networks, though Learfield didn't detail specific changes for affiliate stations on the receiving end in its announcement. Learfield Senior Director of Broadcast Technology and Engineering Ben Blevins said, "Learfield invested in the development of Prism because we saw an opportunity to modernize audio distribution at scale and build a stronger foundation for the future - much as Clyde Lear did when he embraced satellite technology 50 years ago. This partnership will deliver greater flexibility, reliability, and efficiency for our affiliates and our school partners, while setting a new standard for audio delivery across the broadcast industry." Adventure 33 Founder and President Adrian Berkovits said, "Building Prism alongside Learfield has been rooted in real trust from day one, and that's the foundation every great partnership needs. Prism represents a new blueprint for how audio moves, with impact that will reach far beyond college sports into the broadcast industry as a whole. This is the kind of shift our industry has been ready and waiting for. We're proud to build that future with Learfield as our partner." Share via: