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Deliveroo

Online food delivery marketplace

Senior Merchant Marketing Manager - Merchant Marketing

Marketing Generalist & ManagementPosted on Nov 11
Full-timeMilan, Metropolitan City of Milan, Italy€56k - €70k /yr

About the Job

Requirements

  • Have 7–8 years of experience in trade, partner, or merchant marketing in fast-paced environments across FMCG, e-commerce, technology, or retail, with a proven record of defining and delivering successful co-marketing strategies and campaigns at scale.
  • Have a strong understanding of the Italian commercial landscape, including regional consumer behaviors, retail promotions, and local media channels across major Italian cities, and be able to turn market insight into long-term strategy.
  • Have experience managing and developing teams, setting direction and quality standards, and coaching team members to grow and deliver.
  • Be able to influence senior stakeholders and have experience supporting or leading commercial negotiations with enterprise partners and aligning senior Commercial and Marketing leadership.
  • Be able to build and evolve marketing frameworks in line with business objectives, interpret data to evaluate effectiveness, and guide budget allocation and investment decisions.
  • Be comfortable navigating change, making sound decisions in a fast-paced environment, and taking ownership of outcomes in ambiguous situations.
  • Have full professional proficiency in written and spoken English and Italian.

Responsibilities

  • Own and evolve the Merchant Marketing strategy and framework, adapting it to business needs and working with Marketing and Commercial leadership to translate objectives into priorities, partner segmentation, and plans.
  • Partner with Commercial on negotiations with key restaurant and grocery partners, shaping marketing commitments to be ambitious, mutually beneficial, and aligned with strategic priorities.
  • Lead a Merchant Marketing workstream by setting priorities, providing direction, ensuring high-quality execution, coordinating and guiding cross-functional team members, aligning stakeholders, and stepping into hands-on execution when needed.
  • Manage senior Commercial and Marketing stakeholders and serve as a senior point of contact for partners, aligning joint roadmaps, building long-term relationships, and influencing decisions at leadership level.
  • Define workstream success metrics, review results using data-driven insights, and steer marketing budget allocation across partners and initiatives to maximize shared return on investment.
  • Act as the local strategic lead for global campaigns and initiatives, adapting them to the Italian market and partnering with central teams to align programs with local strategy.

About the Company

Deliveroo

Online food delivery marketplace

Deliveroo operates an online food delivery marketplace in the UK that connects customers with partner restaurants. Customers order via the Deliveroo app or website, and a network of delivery riders handles food preparation relay and doorstep delivery. Revenue comes from restaurant commissions, customer delivery fees, and a monthly fee option for unlimited free deliveries through Deliveroo Plus. Its goal is to provide quick, reliable access to a wide range of cuisines while helping restaurants expand their reach and manage delivery logistics.

Company size
10,001+
Company stage
IPO
Headquarters
London, United Kingdom
Founded
2013

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