Marketing Coordinator
Copeland
Marketing Coordinator
Copeland
Manufactures energy-efficient HVACR compressors and components
About Us
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!
Position: Marketing Coordinator – Sydney
Reporting to: Head of Marketing
Location: Sydney, Australia
Employment Type: Full-Time, Permanent
Role Purpose
This role supports the global marketing operations of Bueno Analytics, with a focus on digital marketing, content, events, social media, and international market expansion. The Marketing Coordinator will help strengthen our regional presence across Australia, UK, and Europe – and as we grow, additional regions. The role spans SEO, GEO, digital campaigns, CRM management, content production, and event coordination, with day-to-day support across the full marketing mix.
The successful candidate will be a proactive, all-round marketer who is equally comfortable executing day-to-day tasks and contributing to longer-term strategic projects.
What Success Looks Like
Success in this role will be defined by:
Improved organic search visibility and backlink profile across Australia, UK, and EU markets
Consistent, high-quality content and social media output across key channels
Well-coordinated events delivered on time and to brief across AU and UK/EU regions
Measurable growth in social media engagement and reach across platforms
Clean, segmented CRM data that supports effective outbound marketing and ABM campaigns
Key Responsibilities
1. Website SEO, GEO & Localisation
Conduct keyword research tailored to Australian, UK, and European audiences
Identify backlink opportunities with high domain authority
Audit existing web pages and recommend SEO improvements
Submit listings to relevant directories for increased visibility
2. Content Creation & Localisation
Create and adapt marketing content for regional audiences acrossAustralia, UK, and Europe (mainly using PowerPoint and Word)
Support coordination of website localisation and translation as regionalpresence grows
Assist with copywriting, blog posts, case studies, and other marketing collateral
3. Event Coordination & Venue Sourcing
Support the planning and delivery of events across Australia and the UK/EU
Research and compare venue options, covering AV, catering, and scalability
Identify cost-effective solutions that retain a high-quality experience
4. Social Media & Digital Content
Manage content scheduling and publishing across LinkedIn, Instagram, Facebook, and other platforms
Grow organic reach and engagement while maintaining alignment with SEO strategy
Monitor performance metrics and report on traffic growth, keyword alignment, and audience trends
5. CRM & Contact Management
Maintain and segment CRM data for outbound targeting and campaign management
Build and maintain AU, UK, US, and EU contact lists aligned to ABM campaigns
Tag and format records for better performance in marketing automation
6. Digital Advertising Support
Support setup and monitoring of low-budget, high-impact digital campaigns
Track campaign delivery across platforms (e.g., Google, LinkedIn)
Assist with asset prep and reporting
Required Skills & Qualities
1–3 years’ experience in a marketing role, ideally within a B2B or technology environment
Solid understanding of SEO and GEO principles, keyword research, and web content best practices
Proficient with PowerPoint, Excel & Word.
Experience with Google Analytics, campaign platforms, and basic web design or CMS management
Highly organised, self-directed, and able to manage multiple priorities in a fast-paced environment
Proficient with Microsoft & Google Workspaces, and working knowledge of Adobe Suite (desirable)
Clear written communication and attention to detail
Legal authorization to work in the country of employment – sponsorship will not be provided.
About Bueno
Bueno Analytics transforms building performance for tenants and owners, creating smarter, more efficient spaces. Our AI-driven platform reduces energy waste, optimises operations, and enhances sustainability with precision analytics.
We work across a broad range of sectors—commercial property, grocery retail, healthcare, education, and more—providing actionable insights that help our clients cut costs, improve building ratings, and deliver real sustainability results.
Headquartered in Sydney, with operations across Australia, the UK, and the US, Bueno combines technical expertise, customer focus, and scalable innovation to accelerate the built environment’s journey to net zero.
Our Commitment to Our People
Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs. We provide employees with flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Inclusion & Belonging
At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
Copeland provides energy-efficient heating, cooling, and refrigeration components for HVACR systems, focusing on compressors, controls, and related parts. Its products help OEMs, distributors, contractors, and end users operate HVACR systems with lower energy use and reduced environmental impact. The company differentiates by specializing in end-to-end HVACR components and sustainable climate solutions, emphasizing energy efficiency and environmental responsibility. Its goal is to help customers lower energy consumption and carbon emissions across residential, commercial, and industrial applications.
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