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Sonic

Diversified automotive retail and service provider

Product Specialist

Customer Education & TrainingPosted on Nov 6
Full-timeHouston, TX, USA$45k - $55k /yrIn-person

About the Job

Requirements

  • A high school diploma or equivalent is required.
  • Ability to perform at a minimum volume according to dealership standards is required.
  • Applicants must be authorized to work in the USA.
  • Applicants must perform duties and responsibilities in a safe manner.
  • Applicants must be able to pass pre-employment testing, including background checks, motor vehicle record checks, a drug test, and a credit report, and must have a valid driver's license.

Responsibilities

  • Provide a pressure-free ownership experience that helps guests understand vehicle operation, benefits, innovations, and engineering advantages, supporting stronger appreciation of their vehicles and emotional connection to the brand.
  • Assess customer knowledge and priorities to personalize the ownership experience.
  • Explain and demonstrate vehicle features and technologies, focusing on customer comfort level and retention.
  • Acquire and maintain total product knowledge on all vehicles and understand competitors' vehicle features and benefits.
  • Keep abreast of new products, features, accessories, and their benefits to clients.
  • Follow up with customers within one to two weeks after delivery to answer questions or conduct additional clinics teaching feature operations.
  • Direct customers to additional information resources.
  • Visit the customer lounge to introduce services and share vehicle technology insights with customers.
  • Train sales and service staff on key technologies and how best to explain and demonstrate them to customers.
  • Conduct new owner clinics.
  • Answer product questions by telephone and during walk-ins.
  • Troubleshoot vehicle technology features.

About the Company

Sonic

Diversified automotive retail and service provider

Sonic Automotive operates as a large, diversified automotive retail and service company in the United States, selling vehicles and providing automotive services, parts, and powersports products. It supports the full customer journey—from discovery to purchase to ongoing maintenance—using technology platforms and trained teammates to streamline buying, service scheduling, financing, and parts operations. The company differentiates itself through scale, a broad mix of brands, a wide store network, and ongoing tech-driven improvements that enhance guest experiences across many locations. Its goal is to become the most valuable diversified automotive retail and service brand in America, delivering ownership dreams and happiness to guests and teammates through expanding platforms, programs, and people.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Charlotte, NC
Founded
1997

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