Creative Director

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Creative Director, Wellness

Department: Braun, Honeywell, PUR, & Vicks

Work Location: Marlborough, MA Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

The Creative Director drives the creative vision, execution, and design team for the Wellness brand portfolio (Braun, Honeywell, PUR, & Vicks). This position requires a leader who can develop differentiated, strategic, and compelling creative solutions that deliver on-brand business goals across all consumer touch points.

This leader is responsible for shaping and executing cohesive, elevated brand experiences across packaging design, package design for new product launches, point-of-sale collateral, digital executions, and design for special events, including video, photography, web, and social.

As a hands-on Creative Director and experienced people leader, this role will guide a multidisciplinary design team of 6+ people while partnering cross-functionally with Marketing, Innovation, and Engineering to bring breakthrough ideas to market. The Creative Director will bring a mix of artistic, marketing, and business expertise to the position to support our mission to drive growth and develop strong brand equities.

• Develops and provides creative direction for all brand and marketing expressions across packaging, digital, eCommerce, social, and video content.

• Oversees creation and design of visual identity systems and brand guidelines.

• Provides visionary oversight and creative direction for our brands and ensures effective creative development and executional brilliance.

• Partners with Marketing teams to ensure a planned, collaborative, and cohesive design approach across all consumer touch points.

• Works closely with the brand teams to translate creative brief into compelling consumer touch points.

• Generates new ideas and innovations for: creative execution, customer experience, work process and execution.

• Integrates generative AI into the design process to accelerate concept exploration, prototyping, and execution while elevating craft and originality.

• Collaborates with cross-functional teams to execute creative strategies.

• Drives creative brainstorms with cross-functional teams to help surface new, innovative packaging and digital assets.

• Stays current with the competitive landscape, emerging trends, and consumer behavior. Understand marketing initiatives, strategic positioning, and target audience across brands.

• Maintains awareness of current trends in design and merchandising (both in-store and online) and completes audits to observe competitive landscape and research trends and materials.

• Build relationships and manages outside agencies to ensure work supports brand standards and achieves goals.

• Collaborates closely with New Product Development (NPD) Engineers and Marketing to provide directions on all internal design work.

• Improves processes and practices working with Creative Studio Services and their team to increase quality and accuracy.

• Creates a vision to be shared with the creative team as well as marketing teams.

Leadership of the Creative Team / Department

• Ensures the creative team structure aligns with evolving business needs, priorities, and growth objectives.

• Provides leadership, guidance, and support to the creative team while establishing best practices for artwork file management, server organization, and asset governance.

• Builds team capabilities across design, storytelling, and emerging digital formats through training and development initiatives; manages Graphic Designers, Senior Designers, the Associate Creative Director, Digital Asset Associate, and freelance resources.

• Creates clear career paths and provides ongoing coaching, mentorship, and professional development opportunities for direct reports.

• Fosters team engagement and growth through collaboration, mentorship, and creative talent development.

• Leads by example as a hands-on creative leader, contributing strategic thinking and creative expertise when needed.

• Cultivates a culture of creativity, excellence, accountability, and results-driven performance.

• Empowers team members to confidently execute, make decisions, and lead within their respective roles and areas of expertise.

• Manages the creative budget, identifying cost-saving opportunities and operational efficiencies that support business growth and improve margins.

Skills needed to be successful in this role:

• Seasoned Design skills.

• Color and print management skills, and knowledge of design trends in the marketplace.

• Strong project management skills.

• Excellent verbal and written communication.

• Leadership skills with examples of programs or processes that have exemplified those skills.

• Strong organizational, multitasking, teamwork, and time management skills.

• Incorporates feedback and takes directions well.

• Team player with strong presentation skills.

• Strong leadership experience and interpersonal skills to inspire, manage, and grow high-performing.

Minimum Qualifications:

• BFA in Graphic Design or equivalent experience.

• 15 + years of experience in Graphic Design and Package Design.

• Expert knowledge of graphic software programs such as Adobe Creative Suite and expert knowledge of best package design practices and integrated digital content.

• Extensive experience managing and leading teams of creative professionals across disciplines.

• Authorized to work in the United States on a full-time basis.

In Massachusetts, the standard base pay range for this role is $130,393 - $162,992 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer.  We are committed to fostering a diverse and inclusive workplace where all employees can thrive.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process.  To request an accommodation, please contact Human Resources at (915) 225-8000. 

Founded in 1968, Helen of Troy is a leading global consumer products company with operations across North America, South America, Europe, and Asia.  Our portfolio includes trusted brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank among the top brands in their consumer goods categories.

We grow and strengthen our brands through innovation, operational excellence, and a collaborative culture focused on delivering exceptional products and experiences for consumers worldwide.

The above statements are intended to describe the general nature and level of work performed and are not intended to be an exhaustive list of responsibilities.

Management reserves the right to modify the duties and responsibilities of the position at any time.