King’s Hawaiian is a family-owned bakery that produces and distributes baked goods, led by its flagship Original Hawaiian Sweet Rolls along with a range of other bread and bakery items. The product line is made from enriched dough to create soft, slightly sweet rolls that are baked and packaged for retail sale, then distributed through grocery stores and mass-market retailers. In addition to core bread products, the company has expanded into sauces and spreads to broaden its presence in the grocery store. The business relies on brand recognition and consistent quality to build customer loyalty, supported by a broad distribution network and retail partnerships. Its strategy focuses on growing market share by expanding the product portfolio and maintaining reliable flavor and quality across channels. The goal is to increase brand presence, reach more shoppers, and grow revenue while keeping the familiar taste that customers expect.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Torrance, California
Founded
1950
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KING'S HAWAIIAN launches new Maple Brown Sugar Rolls and A cozy seasonal merch collection. Sep 30, 2026, 06:00 ET King's Hawaiian Celebrates the Flavors of Fall with New Seasonal Rolls, Cozy Merch and an Exclusive Compartés Chocolate Bar Collaboration LOS ANGELES, Sept. 30, 2026 /PRNewswire/ - King's Hawaiian, the family-owned brand behind America's #1 selling rolls, is celebrating the flavors of fall with its newest creation: Maple Brown Sugar Rolls, hitting retailers nationwide beginning October 1. The limited-edition rolls pair these two beloved flavors with King's Hawaiian's signature soft, fluffy texture and touch of sweetness for a seasonal treat worth savoring. Embracing everything there is to love about this cozy season, King's Hawaiian is extending the new flavor into a limited-edition merch collection and exclusive chocolate collaboration with chocolatier, Compartés. After teasing fans with a "mystery fall flavor" roll across social media and a limited quantity sold through e-commerce in early September, King's Hawaiian officially revealed Maple Brown Sugar Rolls to celebrate the first day of fall on September 22, offering a craveable new flavor experience to look forward to. By baking real maple brown sugar crumbles into every roll, King's Hawaiian adds its own twist to a classic blend, delivering bursts of flavor to enhance every bite. Whether warmed up for breakfast, served alongside weekend brunch, incorporated into a creative fall recipe or simply enjoyed straight from the package, the limited-edition rolls make it easy to savor the season, and share with the people who make it special. "At King's Hawaiian, we're always trying to find new reasons for people to come together and share a meal - whether we're introducing a new occasion, a fun flavor or an innovative product offering. But the one thing that never changes is the irresistible taste and softness of our rolls that consumers know and love," said Raouf Moussa, Chief Marketing Officer at King's Hawaiian. "These Maple Brown Sugar Rolls deliver on this commitment to quality, while bringing a feeling of warm nostalgia as the temperature begins to drop outside." Offering fans even more ways to fall for the flavors of the season, King's Hawaiian is also launching a limited-edition cozy merch collection featuring a Maple Brown Sugar Roll-themed sweatsuit, blanket and scented candle, alongside an exclusive chocolate bar made in collaboration with the gourmet chocolate brand, Compartés. The bar blends real pieces of pillowy King's Hawaiian Maple Brown Sugar Rolls with creamy milk chocolate infused with maple and topped with brown sugar, bringing all the comfort of a warm bakery to every bite. King's Hawaiian Maple Brown Sugar Rolls begin hitting retailers nationwide on October 1 and will be available for a limited time. About KING'S HAWAIIAN(R) Founded 75 years ago in Hilo, Hawaii, by Robert R. Taira, King's Hawaiian is a family-owned business that has been dedicated to providing Hawaii-inspired foods made with original recipes and Aloha Spirit for three generations. KING'S HAWAIIAN makes the #1 branded roll in the United States, along with other irresistible products that inspire joyous food experiences people can't resist being a part of, including slider buns, hamburger buns, pretzel bites, and more. The soft and fluffy texture and perfect touch of sweetness of King's Hawaiian bread add even more fun and excitement to occasions big and small, including everyday meals and snacking, bringing loved ones together. About Compartés For 75 years, Compartés has been redefining gourmet chocolate, shaped, dipped, and finished by hand in its Los Angeles kitchen from original family recipes and the freshest seasonal ingredients. Founded in 1950 as a small family shop, the award-winning brand was reimagined two decades ago by Creative Director and Head Chocolatier Jonathan Grahm, who blends art, fashion, and artisanal craft into a brand built for the modern connoisseur, and has since sold over 50 million chocolate bars. Known as much for its craftsmanship as its pop culture-focused collaborations, Compartés has partnered with some of the biggest names in entertainment and culture, including The White Lotus, Panda Express, 818 Tequila, and As Ever, alongside custom creations for some of the world's largest fashion houses. The brand has also built a devoted celebrity following that includes Oprah, Zoe Saldaña, Billie Eilish, and Lady Gaga. Compartés chocolates are available at retailers globally and online at compartes.com. SOURCE King's Hawaiian
King's Hawaiian teams up with Taylor Hanson to drop "MMMBites" in celebration of new Soft Swirl Cinnamon Bites. Sep 09, 2026, 06:00 ET The iconic 90's band reimagines its smash hit "MMMBop" as "MMMBites" to prove everything's better with Kings Hawaiian Bites as the brand adds new Soft Swirl Cinnamon Bites to complement its Soft Pretzel Bites snack LOS ANGELES, Sept. 9, 2026 /PRNewswire/ - Today, King's Hawaiian is unveiling "Mmmoments" a new campaign celebrating the launch of Soft Swirl Cinnamon Bites and how this delightful new snack makes everyday moments a little better. Kicking off the campaign, the brand teamed up with Taylor Hanson of the beloved pop-rock trio Hanson to debut "MMMBites," a freshly baked rendition of the iconic 90's hit "MMMBop" ahead of the legendary song's 30th anniversary. You can listen here. Building on more than 75 years as a family-owned bakery brand, King's Hawaiian has been expanding its snacking portfolio by complementing the 2024 introduction of Soft Pretzel Bites with the launch of new Soft Swirl Cinnamon Bites. Perfectly soft and irresistibly craveable, King's Hawaiian Bites turn everyday moments - even the not-so-fun ones - into something worth smiling about. Whether it's surviving a Monday morning, squeezing into a middle seat on an airplane or simply looking for an afternoon pick-me-up, everything is better with Bites. The campaign comes to life through a series of humorous spots featuring Taylor Hanson making everyday moments better by sharing King's Hawaiian Bites and launching into the instantly recognizable "MMMBites" chorus. The first spot, Mmmondays, debuted on 9/7 and you can view it here. "MMMBop has been stuck in people's heads as a feel-good bop for decades, and while we've had opportunities to reinvent it over the years, none ever felt quite right until now," said Taylor Hanson. "We thought this was the right opportunity to give it a fresh twist with MMMBites as a fun way to celebrate a snack that's all about bringing a little more joy to everyday life," said Taylor Hanson. "Hopefully people will find themselves singing - and snacking - along." Available now at major grocery retailers nationwide alongside fan-favorite Pretzel Bites, Soft Swirl Cinnamon Bites feature cinnamon swirl baked into every bite, delivering crave-worthy, not-too-sweet cinnamon flavor wrapped inside the signature soft, fluffy King's Hawaiian dough fans know and love. Whether enjoyed straight from the tub or warmed for an extra comforting treat, Soft Swirl Cinnamon Bites are a truly feel-good sweet snack. "King's Hawaiian Bites make any little moment feel better," said Raouf Moussa, Chief Marketing Officer at King's Hawaiian. "As we continue growing our snack portfolio, Soft Swirl Cinnamon Bites are an exciting addition, bringing the King's Hawaiian experience fans know and love to an entirely new sweet occasion - morning snacking." Alison Brod Marketing & Communications and Erich & Kallman created the Mmmoments campaign in partnership with King's Hawaiian. Media Contacts: ALISON BROD MARKETING & COMMUNICATIONS [email protected] About King's Hawaiian(R) Founded 75 years ago in Hilo, Hawaii, by Robert R. Taira, KING'S HAWAIIAN is a family-owned business that has been dedicated to providing Hawaii-inspired foods made with original recipes and Aloha Spirit for three generations. KING'S HAWAIIAN makes the #1 branded roll in the United States, along with other irresistible products that inspire joyous food experiences people can't resist being a part of, including slider buns, hamburger buns, pretzel bites, and more. The soft and fluffy texture and perfect touch of sweetness of KING'S HAWAIIAN bread add even more fun and excitement to occasions big and small, including everyday meals and snacking, bringing loved ones together. SOURCE King's Hawaiian
King's Hawaiian debuts single-serve pretzel bites. 07.03.2026 TORRANCE, CALIF. - King's Hawaiian is rolling out single-serve soft pretzel bites in the company's classic Hawaiian sweet flavor. "Innovation at King's Hawaiian is rooted in creating new ways for consumers to experience the flavors they love while helping operators meet evolving demand," said Kyra Gilbert, director of brand commercialization at King's Hawaiian. "The launch of our new single-serve soft pretzel bites format expands how consumers can enjoy King's Hawaiian beyond traditional occasions, while giving operators a premium, portable snack backed by one of the most trusted brands in bakery." The pretzel bites may be purchased at Sheetz locations. Get better food industry search results. Adding us tells Google to prioritize Food Business News stories.
King's Hawaiian and the Minions just dropped the banana snack Baller Alert Inc. didn't know Baller Alert Inc. needed. Reading Time: 2 mins read King's Hawaiian is shaking up snack time with a brand-new limited-edition product: "Shake 'Em" Banana Bites, launching nationwide on May 20, 2026. The playful collaboration with Illumination taps into one of animation's most beloved running jokes - the Minions' obsession with bananas - to deliver a bite-sized treat ahead of one of the summer's most anticipated family films. The new product features King's Hawaiian's signature soft, pillowy bread bites topped with banana-flavored sugar. The experience is designed to be interactive: sprinkle on the banana-flavored sugar, shake to evenly coat, and enjoy. It's a three-step snack ritual that leans into the Minions' spirit of mischief and fun. The timing is no coincidence. "Minions & Monsters" is the seventh film overall in the "Despicable Me" franchise from Illumination Entertainment, directed by series veteran Pierre Coffin, who also co-writes with Brian Lynch and reprises his role as the voice of the Minions. The film hits theaters on July 1, 2026 - about four years after "Minions: The Rise of Gru" was released in 2022. Set in Hollywood, the story follows the Minions as they attempt to make a monster movie, only to accidentally unleash real monsters onto the entertainment capital of the world. This isn't King's Hawaiian's first Minions rodeo. The brand previously partnered with Illumination on "Despicable Me 4" in 2024, rolling out Minions-themed signage and limited-edition packaging in grocery stores across the country. "Shake 'Em" Banana Bites will be available for a limited time at retailers nationwide.
KING'S HAWAIIAN and Van Leeuwen join forces to launch first-of-its-kind Ube Coconut Ice Cream and Ice Cream Sandwich to celebrate nationwide launch of Ube Coconut Sweet Rolls. Apr 29, 2026, 08:00 ET The limited-edition collaboration features a brand-new flavor developed exclusively for the partnership and available now at select Van Leeuwen scoop shops LOS ANGELES, April 29, 2026 /PRNewswire/ - King's Hawaiian, maker of the No. 1 dinner roll in America, is launching a first-of-its-kind collaboration with Van Leeuwen Ice Cream. To celebrate the nationwide launch of the highly anticipated Ube Coconut Sweet Rolls, the two brands have teamed up to debut an Ube Coconut ice cream and an exclusive Ube Coconut Ice Cream Sandwich, bringing together bold, island-inspired flavors in an entirely new way. At the center of the collaboration is a custom ice cream flavor developed by Van Leeuwen. Sandwiched between King's Hawaiian's newly released signature soft, fluffy Ube Coconut Sweet Rolls, the brand-new creation delivers a vibrant, multi-sensory experience that's as visually striking as it is irresistible. King's Hawaiian, the family owned company founded over 75 years ago at its first bakery in Hawaii, recently launched Ube Coconut Sweet Rolls to grocery retailers nationwide on April 6. Made with real ube and coconut milk, the limited-time offering blends the brand's beloved sweet rolls recipe with ube, a purple yam known for its naturally vibrant violet hue and flavor notes reminiscent of vanilla, coconut and pistachio. The national debut follows an overwhelmingly successful limited-time release in June 2025, where consumers took to social media in droves to share their love for the flavor and demand its return. Fueled by that enthusiasm and spirit of sharing island-inspired flavors, King's Hawaiian fast-tracked production to bring the fan-favorite innovation to shelves across the country. Now, with the addition of the Ube Coconut Ice Cream Sandwich, fans can experience the flavor in an entirely new format, one that reimagines the rolls as a decadent dessert. The partnership reflects both brands' shared commitment to quality ingredients and culinary creativity, pushing boundaries while staying true to what fans love most. The limited-edition flavor and ice cream sandwich will be available while supplies last at select Van Leeuwen scoop shops in New York, Los Angeles and Boston, offering consumers a chance to get their hands on one of the most exciting flavor collaborations of the season. Visit kingshawaiian.com/ube and vanleeuwenicecream.com to learn more. About King's Hawaiian Founded 75 years ago in Hilo, Hawaii, by Robert R. Taira, KING'S HAWAIIAN is a family-owned business that has been dedicated to providing Hawaii-inspired foods made with original recipes and Aloha Spirit for three generations. KING'S HAWAIIAN makes the #1 branded roll in the United States, along with other irresistible products that inspire joyous food experiences people can't resist being a part of, including slider buns, hamburger buns, pretzel bites, and more. The soft, fluffy texture and signature sweetness in KING'S HAWAIIAN bread make every occasion - from everyday meals to holiday gatherings - more special. About Van Leeuwen Ice Cream Van Leeuwen began as a yellow scoop truck on the streets of NYC in 2008 by brothers Ben and Pete Van Leeuwen, and Laura O'Neill, who were on a mission to make good ice cream from good ingredients that makes you feel good. The brand is known for its French-style ice cream (made with more than double the amount of egg yolks as standard ice cream) innovative vegan options, and unexpected collaboration flavors. From its award-winning Vanilla Bean (named best vanilla ice cream by The New York Times/Wirecutter) to buzzworthy limited editions such as Kraft Mac & Cheese, Hidden Valley Ranch, and Espresso (with singer-songwriter Sabrina Carpenter), Van Leeuwen continues to push the boundaries of ice cream. The brand recently introduced Frozen Yogurt, done the Van Leeuwen way - applying the same sourcing ethos it brings to its ice cream. Van Leeuwen has scoop shops across the country, and its ice cream is available in grocery stores or for nationwide shipping from their website. To keep up with everything Van Leeuwen Ice Cream, follow the brand on Instagram @vanleeuwenicecream or visit www.vanleeuwenicecream.com. Press Contact ALISON BROD MARKETING + COMMUNICATIONS [email protected] SOURCE King's Hawaiian