Marketing Manager - Europe

Job Title: Marketing Manager – EU
Reporting to: Managing Director – EU
Team: Myprotein EU
Company: THG Nutrition
Location: THG HQ (WA15 0AF), office based

Life at THG Nutrition

THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

Job Summary

Sitting within the Myprotein territory structure, the Marketing Manager – EU will plan and deliver localised marketing activity across our European markets. Working with the Managing Director – EU and central marketing teams, you will help drive traffic, sales and brand awareness across Myprotein websites, marketplaces and offline channels. You will use market insight and performance data to adapt campaigns for local audiences while maintaining a consistent global brand.

Key Responsibilities

• Marketing strategy: Develop and execute local marketing plans for EU markets in line with territory goals and global brand objectives. Identify consumer trends and market opportunities to shape campaigns.
• Digital marketing: Coordinate with central teams across SEO, PPC, social media, email, content and affiliate marketing. Monitor acquisition, conversion and return on investment, and recommend improvements.
• Campaign delivery: Manage local campaign calendars, briefs and launches across relevant channels. Work with commercial and creative teams to ensure campaigns are timely, effective and locally relevant.
• Brand management: Partner with the central brand team to grow Myprotein’s presence across EU markets. Ensure local communications follow brand guidelines and reflect local consumer needs.
• Budget and reporting: Manage allocated marketing budgets, track spend and report on campaign performance against agreed targets.
• Collaboration: Build strong working relationships with central teams and local stakeholders to deliver coordinated activity across markets.

Qualifications

• Degree in Marketing, Business or a related field, or equivalent practical experience.
• At least 4 years of marketing experience, ideally in e-commerce, health and wellness, or a related consumer sector.
• Experience planning and delivering digital campaigns across multiple European markets.
• Understanding of how language, culture and consumer behaviour affect local marketing performance.
• Strong analytical skills and confidence using data to improve campaigns.
• Excellent communication, stakeholder management and project management skills.
• Experience with tools such as Google Analytics, CRM platforms, SEO tools and social media management platforms.
• Ability to manage multiple campaigns and deadlines in a fast-moving environment.

What’s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!

• Enhanced maternity and paternity pay, depending on length of service. 

• Up to 10 days compassionate leave.

• Buy back up to 3 days each year.

• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
  
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa. 

• State-of-the-art on-site gym.

• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.

• Subsidised bus pass from Manchester City Centre to our ICON office. 

• Up to 50% staff discount on THG brands.
• On-site staff shop.
  
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.

• Anniversary gifts when you hit 5 and 10 years of service.