Senior Product Specialist - Performance Media, Seller Success

Criteo promotes Guillaume Dupont to ANZ country head. Published on: 9th September 2026 at 10:43 AM Criteo has appointed Guillaume Dupont as country head, Australia and New Zealand. Dupont currently serves as the head of monetisation (retailers and marketplaces) at Criteo ANZ and has more than 15 years of experience across ecommerce and advertising technology. During his time at Criteo, he has held senior roles spanning retail media, agency partnerships, mid-market operations and enterprise accounts across Australia and New Zealand. In his new role, Dupont will lead Criteo's ANZ business, overseeing both the retail media and performance media businesses to effectively drive the company's broader cross-channel and full-funnel strategy. His focus will include helping brands and retailers connect commerce data, media activation and measurement to enable measurable outcomes across the shopper journey, as well as navigating emerging opportunities in AI-assisted commerce. "ANZ is an important growth market for Criteo, underpinned by strong momentum in retail media and an evolving commerce landscape. Guillaume has played an important role in building our business locally, and his appointment positions us well to build on that momentum as we lead Criteo ANZ into its next phase of growth," said Szi-Wei Lo, executive managing director, Criteo APAC. Criteo's retail media platform is now live with six Australian retailers across major industries in health, beauty, fashion, quick commerce, CPG, including Uber Eats, Chemist Warehouse, David Jones, JB Hi-Fi, Dan Murphy's and BWS. Dupont said strong retail media growth provides a solid foundation for Criteo's next phase in the region. "ANZ is an incredibly dynamic commerce market, and I'm excited to lead Criteo into its next phase of growth here. We've built significant momentum in retail media, working with some of Australia's leading retailers, and there's a real opportunity to build on that foundation as commerce becomes more AI-assisted and increasingly cross-channel," he said. "My focus will be on bringing our capabilities together to help brands and retailers connect with consumers across the journey and turn commerce intelligence into measurable growth." Dupont's appointment comes as commerce is becoming increasingly AI-assisted and cross-channel, creating new ways for consumers to discover and evaluate products across LLMs, retailer environments, social platforms and the open web. While these emerging channels are creating additional entry points for product discovery, retailers and brands remain central to transactions, fulfilment and customer relationships. Criteo data shows AI-referred visits convert at 1.5 times the rate of other referral channels, while more than 70 per cent of LLM-referred users land directly on product pages, demonstrating how AI is beginning to play in connecting high-intent consumers with retailers and creating new discovery moments. Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your inbox from B&T.

Criteo appoints Guillaume Dupont as Country Head, Australia and New Zealand. Criteo | Published 3 Sept 2026 Appointment follows strong ANZ growth, with retail media spend on Criteo's platform increasing more than fivefold over the past 12 months. Criteo, the global commerce intelligence platform, today announced the appointment of Guillaume Dupont as Country Head, Australia and New Zealand, as the company builds on strong local growth and enters its next phase of growth across retail media, AI-assisted commerce and cross-channel capabilities. Criteo continues to see strong momentum in ANZ, with total media spend on its platform growing 10% year on year in 2025 and delivering 32% growth year to date in 2026. Retail media has emerged as a key driver for this growth, with media spend on Criteo's retail media platform in Australia and New Zealand growing more than fivefold over the past 12 months. Dupont currently serves as the Head of Monetisation (Retailers & Marketplaces) at Criteo ANZ and has more than 15 years of experience across ecommerce and advertising technology. During his time at Criteo, he has held senior roles spanning retail media, agency partnerships, mid-market operations and enterprise accounts across Australia and New Zealand. In his new role, Dupont will lead Criteo's ANZ business, overseeing both the retail media and performance media businesses to effectively drive the company's broader cross-channel and full-funnel strategy. His focus will include helping brands and retailers connect commerce data, media activation and measurement to enable measurable outcomes across the shopper journey, as well as navigating emerging opportunities in AI-assisted commerce. Szi-Wei Lo, Executive Managing Director, Criteo APAC, said, "ANZ is an important growth market for Criteo, underpinned by strong momentum in retail media and an evolving commerce landscape. Guillaume has played an important role in building our business locally, and his appointment positions us well to build on that momentum as we lead Criteo ANZ into its next phase of growth." Criteo's retail media platform is now live with six Australian retailers across major industries in health, beauty, fashion, quick commerce, CPG, including Uber Eats, Chemist Warehouse, David Jones, JB Hi-Fi, Dan Murphy's and BWS. Dupont said strong retail media growth provides a solid foundation for Criteo's next phase in the region. "ANZ is an incredibly dynamic commerce market, and I'm excited to lead Criteo into its next phase of growth here. We've built significant momentum in retail media, working with some of Australia's leading retailers, and there's a real opportunity to build on that foundation as commerce becomes more AI-assisted and increasingly cross-channel. My focus will be on bringing our capabilities together to help brands and retailers connect with consumers across the journey and turn commerce intelligence into measurable growth." Driving Criteo's next phase of commerce growth Dupont's appointment comes as commerce is becoming increasingly AI-assisted and cross-channel, creating new ways for consumers to discover and evaluate products across LLMs, retailer environments, social platforms and the open web. While these emerging channels are creating additional entry points for product discovery, retailers and brands remain central to transactions, fulfilment and customer relationships. Criteo data shows AI-referred visits convert at 1.5 times the rate of other referral channels, while more than 70% of LLM-referred users land directly on product pages, demonstrating how AI is beginning to play in connecting high-intent consumers with retailers and creating new discovery moments. In ANZ, Criteo is also building momentum across emerging AI-driven environments. Criteo is positioning commerce intelligence as a critical layer in this evolving ecosystem, connecting discovery signals with real shopping behaviour to help brands and retailers deliver more accurate and relevant experiences and measure the outcomes that follow. As ChatGPT Ads' first adtech partner, Criteo brings advertiser demand into ChatGPT and is helping shape how commerce and advertising experiences evolve within AI-driven environments. Campaigns are currently live across APAC markets, including Australia, New Zealand, Japan, Korea and India, alongside the US, Canada and Europe. As Ben Zieschang, Senior Performance Manager, Petbarn, said, "ChatGPT is a new way to connect with pet parents. Working with Criteo on this pilot enables us to engage while they're actively researching what's best for their pet." Connecting commerce across the shopper journey Through its cross-channel, full-funnel approach, Criteo helps ANZ brands and retailers connect commerce data, media activation and measurement across the customer journey - from discovery through to purchase - while providing greater transparency into the media and experiences driving measurable outcomes. About Criteo http://www.criteo.com/http://criteo.com/ Criteo (NASDAQ: CRTO) is the global commerce intelligence platform that drives performance for brands, agencies, retailers, and publishers. Built on proprietary commerce data from more than $1 trillion in annual sales and two decades of AI innovation, Criteo helps companies across the ecosystem make smarter decisions and achieve better outcomes, while delivering more relevant experiences for shoppers. With thousands of clients and deep partnerships across global retail and digital commerce, Criteo provides the technology and insights businesses need to compete and grow. For more information, please visit www.criteo.com.

Mamaearth becomes first Indian brand to advertise on ChatGPT: Ghazal Alagh. Honasa Consumer has partnered with commerce media company Criteo to advertise its flagship beauty brand Mamaearth on ChatGPT, as shared by Alagh in a LinkedIn post. 02 Sep 2026 11:05 IST Honasa Consumer has partnered with commerce media company Criteo to advertise its beauty brand Mamaearth on ChatGPT, with co-founder Ghazal Alagh saying the company is the first Indian advertiser on the AI platform. The partnership follows OpenAI's expansion of ChatGPT advertising to India. Through its integration with OpenAI, Criteo allows advertisers to access ChatGPT's ad inventory as part of their digital advertising campaigns. Announcing the partnership, Alagh said the move was driven by changing consumer behaviour and the growing role of AI in brand discovery. "The way we discover brands is changing, and AI is becoming a big part of that change," she said. "At Honasa Consumer, we've always believed that building brands starts with understanding where the consumer is going, not just where they are today. That's why we're excited to be the 1st Indian company to advertise on ChatGPT, in partnership with Criteo, bringing Mamaearth into this new era of consumer discovery." She added that the partnership was less about adopting another advertising platform and more about getting an early understanding of how AI is changing the interaction between consumers and brands. "Our partnership with Criteo is an opportunity to be early to this shift - to learn, experiment and explore how technology can make brand discovery more relevant and genuinely useful for consumers," Alagh said. ChatGPT's advertising service is currently available to logged-in adult users on its Free and Go plans, while users on Plus, Pro, Business, Enterprise and Education plans do not see ads. OpenAI has said that more than 50 brands were scheduled to advertise on the platform in India during its initial rollout, with WPP and Omnicom among its first agency partners in the market. OpenAI has also announced self-service access to ChatGPT Ads Manager in India from September 4, with daily budgets starting at Rs 725. The company has said that ads are clearly labelled and displayed separately from ChatGPT's responses, and do not influence the answers generated by the platform.