Product Line Manager - Apparel

Stio · United States (Remote) · Full-time · Posted 2026-08-05

Workplace: remote

Department: Product Development

Description

ABOUT US

Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.

We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.

We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.

YOUR ROLE

The Product Line Manager - Apparel (PLM) at Stio® executes seasonal product commercialization, line plan management & go-to-market communication for assigned categories within the mountain apparel line. The PLM translates market intelligence, sales data & consumer insights into line plan recommendations that support revenue growth, margin targets & assortment efficiency.

The PLM manages the seasonal line plan in Centric, maintaining data integrity & information flow from line plan to forecasting, demand planning & marketing. The PLM builds product briefs, develops GTM presentation materials & communicates product positioning, features & end use to cross-functional partners. The PLM has key accountabilities in seasonal timeline adherence, MSRP validation, margin proposal development & cross-departmental asset creation.

The PLM partners with Design on product architecture & aesthetic direction, with Development on product execution & timeline coordination, with Merchandising on assortment alignment & channel needs, and with Marketing on go-to-market positioning & storytelling.The PLM reports to the Product Line Director; Domestic travel required 30% of the year.

YOUR RESPONSIBILITIES

Analyze industry data & consumer insights to identify opportunities by gender, category & price
Create & maintain seasonal line plans aligned to financial, efficiency & positioning objectives
Write & present seasonal product briefs within Stio’s product creation framework
Own line plan execution in Centric; maintain data integrity & forecasting flow
Develop style efficiency recommendations to improve key business drivers
Build & maintain cross-departmental assets for product range communication
Summarize seasonal GTM initiatives; align supporting styles with Marketing & Development
Deliver product presentations at GTM milestones for internal stakeholders
Propose & validate MSRP architecture per line plan, market value & margin targets
Validate target margin proposals per financial guidance, COGS & market value
Partner with Marketing on positioning & storytelling through line dives & GTM reviews
Coordinate with Development on seasonal timeline status & milestone deadlines
Communicate product updates & expectations to cross-functional partners

YOUR SKILLS AND EXPERIENCE

Bachelor’s degree in business, merchandising, apparel design, or related field
3 to 5 years of product creation experience in outdoor, apparel, or accessories
Demonstrated understanding of the end-to-end product creation process & market landscape
Experience building & presenting line plans, product briefs & GTM materials
Proficiency in Microsoft Excel, Google products & Adobe Creative Suite
PLM system experience required; Centric experience a plus
Effective visual & verbal communication with experience influencing cross-functional decisions

THE FINE PRINT

Medical, Dental Vision plans
Company Paid Long Term Disability
Employee Assistance Programs
401k with Match
Generous paid time off policies
Gear test, perks and more

We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $70,000-$85,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications.

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.

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About the company

Stio designs, manufactures, and sells outdoor apparel for men, women, and children, including jackets, pants, shirts, footwear, bags, and accessories for skiing, hiking, and everyday wear. Its products are sold primarily through its website and Mountain Studios retail locations, using a direct-to-consumer model and responsive customer feedback loops to update offerings; the gear emphasizes mountain-ready performance and uses textiles from mills with recycled and repurposed fibers. The company differentiates itself through an authentic Jackson Hole lifestyle identity, hands-on founder involvement, and a strong emphasis on sustainability and customer connection rather than relying mainly on wholesale channels. Stio aims to grow its direct-to-consumer business, expand its presence in mountain and gateway communities, and reach revenue milestones around $100 million while expanding its product line for families.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$42.6M

Headquarters

Jackson, Wyoming

Founded

2011

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Simplify's Take

What believers are saying

September 2026 sales crossed $100 million, validating the omnichannel strategy.
Seven regional agencies, hired May 15, 2026, widen wholesale reach across America.
Stio opened fifteen stores and plans a Jackson flagship for summer 2027.

What critics are saying

Europe expansion starting 2026 adds inventory, localization, and channel complexity immediately.
Patagonia, Arc'teryx, and Vuori pressure Stio's premium pricing and talent retention.
A misfiring wholesale slowdown after 2026 starves cash for stores, flagship, and global rollout.

What makes Stio unique

Jackson Hole authenticity and mountain-tested design distinguish Stio from generic outdoor brands.
Mountain Studios blend DTC, wholesale, and retail feedback into one operating system.
Technical apparel plus recycled materials support premium positioning in ski and trail categories.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Wellness Program
Employee Assistance Program
Disability Insurance
Employee Discounts

Growth & Insights and Company News

6 month growth

1 year growth

2 year growth

SGB Media

Sep 17th, 2026

Stio plots international expansion.

Stio plots international expansion. September 17, 2026 Jackson, Wyoming-based outdoor apparel brand Stio has outlined its first major international expansion roadmap, with an initial focus on establishing e-commerce and premium retail touch points across Europe. As part of the push, Stio in April hired Andy Hughes as its first director of international. Hughes was most recently GM, Run Fast. Eat Slow. Previous roles include GM & VP of sales, Puffin Drinkwear; VP/head of Global Sales & Operations, Bern Unlimited; and senior international sales manager, Asia Pacific and Latin America, Hydro Flask. The expansion comes as Stio's annual sales recently crossed $100 million for the first time, reportedly driven by North American wholesale distribution, the opening of15 company-owned retail locations and e-commerce. "Stio is supported by a community of people who share a deep connection to the outdoors, and we're incredibly proud of the loyal following we've built among those who believe our mountain perspective makes a difference," said Stephen "Sulli" Sullivan, founder and CEO, Stio. "We've stayed true to our roots: creating products that blend technical function with mountain style, made ethically, responsibly and sustainably." Image courtesy Stio

SGB Media

May 15th, 2026

Stio hires seven regional sales agencies; Costigan named NSM wholesale.

Stio hires seven regional sales agencies; Costigan named NSM wholesale. May 15, 2026 Stio, the outdoor lifestyle brand based in Jackson, Wyoming, appointed seven regional sales agencies across the U.S. to better support its wholesale partners. "This is one of the most important strategic investments we've made in the future of our wholesale business," said Stephen Sullivan, CEO, Stio. "We took the time to identify partners who not only understand the outdoor and ski retail landscape, but who also share our long-term vision for the brand. We're incredibly excited about the team we've assembled and the opportunity ahead." Stio's newly appointed agency partners include: * Northeast: Vert Outdoors * Rockies: Cordillera Sales * South: High Plains Sales and Marketing * West: Three Saints Outdoor * Northwest: Yukon Trading Company * Midwest: Kozy Outdoors * Southeast: The Bunker "These agencies bring exceptional regional expertise, strong retailer relationships, and a high level of professionalism to our wholesale organization," said Alex Brown, vice president of B2B, Stio. "Together, we're building a more scalable and service-oriented sales infrastructure that positions Stio for long-term success in key markets across the country. With more reps in the field, we're excited to double down on retail partner staff education and elevate the consumer experience in the wholesale channel." In conjunction with the expanded wholesale strategy, Stio also promoted Kevin Costigan to national sales manager of wholesale. Costigan, who has been with the brand for five years, played a key role in leading the transition and will oversee continued expansion within the independent specialty retail channel. Stio has retail stores in Jackson and Teton Village, WY; Boulder, Breckenridge, Castle Rock, Steamboat Springs, and Vail, CO; Boise, ID; Freeport, MN; Boston, MA; Bozeman, MT; Bend, OR; Park City, UT, and Stowe, VT. Image courtesy Stio

SGB Media

May 1st, 2025

Stio Promotes Four Employees, Hires an Associate Creative Director

Liz Barrett, who joined Stio in 2015 as marketing manager and became brand director three years later, has been named senior director of brand marketing.

Backpackers.com

Mar 11th, 2025

Stio Lands at REI Co-op: Outdoor Apparel for Any Adventure

Stio has arrived at REI Co-op!

PR Newswire

Nov 19th, 2024

Rei Expands Cycling Assortment With Specialty Mountain And Gravel Brands

"We are committed to welcoming and serving beginner to dedicated riders who want more selection in our cycle shop," said Alicia Applegate, divisional merchandising manager at REI. "By expanding our specialty offering beyond our current lineup and continuing to offer nationwide bicycle service, REI will make it easier than ever for our customers to access great gear with great member benefits, to get outside and enjoy the ride.". Some of the new specialty bicycle brands customers will see as part of REI's growing assortment include Rocky Mountain and Van Rysel:

Stio

Product Line Manager - Apparel

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