Manager, Business Development - Consumer

About AppLovin’s Consumer Team

We are powering the next wave of consumer growth. Specializing in performance advertising, we help global brands and leading consumer apps across verticals such as e-Commerce / DTC, fintech, meal delivery, ride hailing, video streaming and more achieve profitable growth by connecting them to over 1 billion daily users across thousands of the world’s top mobile games apps. This scale is driven by AppLovin’s advertising platform, which enables businesses of all sizes to find their ideal customers and maximize ROI.

AppLovin’s global team combines people from different backgrounds and perspectives, united by a shared ambition to always pursue excellence and win together in a fast-moving market. We are intentional about the culture we are building and seek candidates who are outstanding in their own right while remaining deeply committed to the success of others.

Please note that this role requires onsite presence at our Beijing or Shanghai office.

About the Role

We are seeking a driven, analytical, and results-focused Manager, Business Development to join our fast-paced and expanding Consumer (eCommerce & Apps) team in Beijing or Shanghai. This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing Consumer(eCommerce & Apps) space.

In this client-facing role, you’ll partner with eCommerce brands and non-gaming Apps to unlock growth by leveraging AppLovin’s marketing platform. You’ll build strong relationships with key stakeholders, help them optimize campaigns, and lead strategic initiatives that drive business outcomes. You’ll also work closely with AppLovin leadership and product experts to evolve our Consumer advertising solution and drive adoption in the market.

Responsibilities

• Own the growth and commercial outcomes of a portfolio of mid-to-large eCommerce clients, with clear accountability for retention, expansion, and revenue growth.
• Manage the full client lifecycle—from prospecting and qualification through onboarding, campaign scaling, business reviews, renewal, and expansion.
• Serve as the primary strategic contact for senior client stakeholders, including Heads of Growth, Heads of Marketing, and other decision-makers.
• Develop and execute account strategies that connect AppLovin’s platform capabilities with each client’s broader growth and profitability objectives.
• Identify, structure, negotiate, and close expansion opportunities and new business within the assigned market or portfolio.
• Lead complex performance discussions and escalations, mobilizing Product, Operations, Technical, Creative, Data Science, and leadership partners to deliver solutions.
• Synthesize recurring client feedback, market trends, and competitive insights, and provide actionable recommendations to improve product positioning, sales messaging, and account strategy.
• Maintain a disciplined pipeline and forecast, communicate risks and opportunities early, and align cross-functional support around the highest-impact opportunities.
• Raise the team’s execution standard by sharing best practices and providing deal or account guidance to Senior Analysts and Analysts.

Basic Qualifications

• 5–7 years of professional experience in business development, sales, account management, performance marketing, media buying, or digital strategy within eCommerce, AdTech, or a related industry.
• Bachelor’s degree in a related field or equivalent practical experience.
• Proven track record of independently onboarding and scaling mid-to-large eCommerce clients and delivering measurable commercial or revenue growth.
• Strong understanding of DTC and eCommerce business models, performance marketing, attribution, eCommerce unit economics, creative strategy, and full-funnel optimization.
• Demonstrated consultative selling, negotiation, and stakeholder-management skills, with the ability to influence senior client decision-makers.
• Outstanding analytical ability and strategic grasp of the big picture, including the ability to turn large and complex data sets into commercial decisions.
• Ability to operate independently, manage ambiguity, prioritize competing demands, and drive cross-functional execution without relying on formal authority.
• Demonstrated leadership through complex deal ownership, cross-functional influence, and knowledge sharing.
• Fluent in English and Mandarin, with strong written, verbal, and presentation skills.

Preferred Qualifications 

• Experience in the Consumer, eCommerce, DTC, or brand-operations space.
• Familiarity with Shopify, major digital advertising platforms, web analytics tools, and eCommerce attribution or measurement solutions.
• Familiarity with AppLovin or other user acquisition platforms.
• A basic understanding of programming, scripting, or technical integrations.
• Interest in structured decision-making models, such as game theory, chess, or poker.