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Harry's

Builds consumer packaged goods brands

Junior Creative Strategist

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Have 1–3 years of experience in creative strategy, performance creative, brand or growth marketing, or a related discipline.
  • Be fluent in Meta Ads Manager or similar performance platforms, and be able to interpret data and draw clear conclusions.
  • Have exposure to direct-response or performance advertising and understand what makes an ad convert.
  • Be familiar with short-form video formats and understand what works on platforms such as TikTok and Instagram Reels.
  • Be familiar with AI creative tools such as ChatGPT, Gemini, or similar, and be willing to try new tools.

Responsibilities

  • Own the full monthly creative planning cycle by running brainstorming and planning sessions, bringing performance data, driving ideas, and producing an executable plan.
  • Translate performance insights into a structured monthly plan with clear territory and style splits.
  • Build high-level briefs for editors and production that enable the team to execute confidently without extensive guidance.
  • Lead monthly Creative Insight Analytics sessions to assess what worked, what did not, and what to pursue next, partnering with growth and creative leadership.
  • Partner cross-functionally with social commerce and TikTok teams by aligning on creative needs, sharing insights, and ensuring creative output suits the relevant platforms and moments.
  • Study competitor creative, customer reviews, comments, and target communities so briefs are grounded in customer insight.
  • Learn and use AI creative platforms, performance analytics, and scripting tools, and build lightweight workflows to accelerate concepting and briefing.
  • Support Trybe with creative briefs and strategic direction.

Desired Qualifications

  • Basic editing literacy with tools such as CapCut, Premiere, or similar; the ability to mock up a rough cut can help unblock a concept.

About the Company

Harry's

Builds consumer packaged goods brands

Harry’s Inc runs a modern consumer packaged goods (CPG) company with multiple brands, including Harry’s, Flamingo, Lume, Mando, and Harry’s Labs. It develops and brings to market personal care and grooming products aimed at meeting real consumer needs, and it acts as an M&A engine to expand into new categories. The products are designed to be accessible and practical for everyday use, delivered through its brands and supported by in-house product development and brand-building capabilities. The company differentiates itself by focusing on people—its employees and customers—and by attaching a social mission, donating 1% of sales across its brands to nonprofits. Its goal is to Create Things People Like More, improving products, experiences, and tools for customers while generating positive impact in the community.

Company size
201-500
Company stage
Acquired
Total funding
$474.6M
Headquarters
Lynn, MA
Founded
2013

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