GALE

Brings business insights to brand storytelling

Associate Director - Programmatic

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeBengaluru, Karnataka, IndiaNo salary listed

About the Job

Requirements

At least 10 years of progressive experience in programmatic strategy, planning, and campaign management.
Deep expertise in programmatic buying models including real-time bidding, private marketplaces, and preferred deals; advanced optimization tactics; audience strategies; and key performance indicator frameworks.
Hands-on proficiency with major demand-side platforms such as Display & Video 360, The Trade Desk, and Amazon DSP.
Strong understanding of Display, Native, Video, YouTube, connected TV, Audio, and digital out-of-home advertising channels and major ad formats.
Experience with ad verification and brand safety platforms including Integral Ad Science, DoubleVerify, and MOAT.
Technical competency with tags, pixels, tracking, macros, and troubleshooting.
Proven experience setting up and managing private marketplace and preferred deals across platforms.
Familiarity with analytics tools including Google Analytics 4, Adobe Analytics, and mobile measurement partners such as AppsFlyer, Kochava, and Adjust.
Ability to evaluate and recommend new advertising technology partners, test new betas, and lead innovation roadmaps.
Strong analytical, quantitative, and problem-solving skills, including the ability to interpret data and drive strategic decisions.
Ability to set objectives, manage multiple workstreams, and ensure accountability.
Ability to influence internal teams, clients, and cross-functional stakeholders.
Experience mentoring and upskilling teams and building high-performing programmatic talent.

Responsibilities

Own end-to-end programmatic strategy and delivery across key client accounts.
Lead campaign architecture, data onboarding, experimentation frameworks, and advanced optimizations.
Drive performance accountability through pacing, key performance indicator alignment, measurement plans, and actionable insights.
Partner with Planning, Analytics, Creative, and Tech teams to deliver full-funnel programmatic outcomes.
Shape audience strategy, reporting intelligence, and programmatic innovation for clients.
Influence platform selection, deal negotiation, and advertising technology partnerships to drive value.
Evangelize programmatic best practices internally and externally.
Identify automation, workflow enhancements, and scalability opportunities for the team.
Represent programmatic expertise in client conversations, pitching, and business development.
Coach and grow a team of programmatic traders and managers.
Lead with strategic vision, act as a senior consultative partner to clients, and help expand the company's programmatic footprint.

Associate Director, Programmatic Bengaluru, Karnataka, India

We are seeking an accomplished Associate Director – Programmatic to lead strategic planning, performance oversight, and innovation across our programmatic practice. This role demands a deep understanding of programmatic ecosystems, strong leadership abilities, and the capability to translate data into actionable business outcomes.

About us

GALE is an amalgamation of consultancy and agency services, dedicated to addressing complex brand challenges with an integrated approach. Our headquarters is in New York, with additional offices in Toronto, Singapore, and Bangalore. We are bound by core values that guide our every action and approach to our work: values such as Everyone Matters, No Silos, and Masters of Our Craft. If you are driven by a passion for building something exceptional, an eagerness to innovate, and a dedication to achieving excellence in your craft, GALE is the ideal place for you to thrive.

Who you are

10+ years of progressive experience in programmatic strategy, planning, and campaign management.

Deep expertise in programmatic buying models (RTB, PMP, PG), advanced optimization tactics, audience strategies, and KPI frameworks.

Hands-on proficiency across major DSPs such as DV360, The Trade Desk, and Amazon DSP. Experience working with other biddable platforms will be valuable.

Strong understanding of Display, Native, Video, YouTube, CTV, Audio and DOOH advertising channels with knowledge of all major ad formats.

Solid experience with ad verification/brand safety platforms (IAS, DoubleVerify, MOAT).

Strong technical competency with tags, pixels, tracking, macros, and troubleshooting.

Proven experience setting up and managing PMP and PG deals across platforms.

Familiarity with analytics tools such as GA4, Adobe Analytics, and MMPs (AppsFlyer, Kochava, Adjust), etc.

Curiosity-driven innovator who stays up-to-date with emerging channels (retail media, streaming platforms, identity solutions) with an ability to evaluate and recommend new ad-tech partners, test new betas, and lead innovation roadmaps.

Excellent analytical, quantitative, and problem-solving skills, with the ability to interpret data and drive strategic decisions.

A proactive leader with the ability to set objectives, manage multiple workstreams, and ensure accountability.

Strong communicator capable of influencing internal teams, clients, and cross-functional stakeholders.

Experience mentoring and upskilling teams; passionate about building high-performing programmatic talent.

Passionate about craft mastery, and an advocate for collaboration in a no-silos culture.

What you will do

Own end-to-end programmatic strategy and delivery across key client accountsLead campaign architecture, data onboarding, experimentation frameworks, and advanced optimizations

Drive performance accountability — pacing, KPI alignment, measurement plans, and actionable insights

Partner with Planning, Analytics, Creative, and Tech teams to deliver full-funnel programmatic success

Shape audience strategy, reporting intelligence, and programmatic innovation for clientsInfluence platform selection, deal negotiation, and ad-tech partnerships to drive value

Evangelize programmatic best practices internally and externallyIdentify automation, workflow enhancements, and scalability opportunities for the team

Represent programmatic expertise in client conversations, pitching, and business development

Coach and grow a team of programmatic traders/managers to elevate craft excellence within GALE

As an Associate Director, you are expected to lead with strategic vision, act as a senior consultative partner to clients, and be a key driver in expanding GALE’s programmatic footprint.

About the Company

GALE

Brings business insights to brand storytelling

GALE is a business agency that helps brands tell better stories while using data to guide decisions. It blends business insights with brand storytelling and activates campaigns across every channel. In practice, GALE analyzes markets and brand performance, identifies opportunities, creates clear messaging and storytelling built around business goals, and then runs or coordinates integrated campaigns across paid, owned, and earned media. What sets GALE apart is its combination of data and analytics with creative and strategic execution, plus recognition from industry awards for transformation and leadership in media, analytics, and cross-channel activation. The company’s goal is to help brands grow by turning data into meaningful stories and coordinated, measurable campaigns that reach customers wherever they are.”} } ));} // end tool call ீ? )

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: New York City, New York
Founded: 2014

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