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Anthropic

Builds Claude AI models with a focus on safety

Product Marketing Manager - Platform

Product MarketingConfirmed live in the last 24 hours
Full-time$320k /yr

About the Job

Requirements

  • Have a proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches.
  • Have a strong technical background and the ability to understand and communicate complex AI features to technical and non-technical audiences.
  • Collaborate cross-functionally, particularly by aligning Product, Sales, and Marketing strategies.
  • Have storytelling skills and demonstrated ability to create diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies.
  • Have writing skills and demonstrated ability to adapt tone, style, and complexity for executives, technical users, and end customers, and for long-form content, product briefs, email campaigns, and social media.
  • Have a bachelor's degree or an equivalent combination of education, training, and/or experience.
  • Have a field of study relevant to the role, as demonstrated through coursework, training, or professional experience.

Responsibilities

  • Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities.
  • Develop product messaging, positioning, and value propositions aligned with technical audience needs.
  • Drive product launches, from flagship releases to incremental feature updates.
  • Design and implement developer marketing campaigns to drive API adoption and platform usage.
  • Support sales enablement initiatives with battlecards, pitch materials, customer stories, and objection handling.
  • Partner with Product to shape roadmap priorities based on competitive intelligence, customer research, and field feedback.
  • Work with Developer Relations, Communications, Creative, Marketing, and Sales to bring new products to market.

Desired Qualifications

  • Have 10+ years of product marketing experience and at least 5 years focused on developer platforms, APIs, or technical products.
  • Have experience in highly competitive markets requiring sharp differentiation.
  • Have a background in marketing AI/ML products or developer tools to enterprise buyers.
  • Have experience working closely with Sales teams on strategic, technical deals.

About the Company

Anthropic

Builds Claude AI models with a focus on safety

Anthropic builds the Claude family of AI models and sells them to businesses, software developers, and consumers, with research on making AI safe and understandable at the center of its work. In 2024 it introduced the Model Context Protocol, an open standard for connecting AI assistants to outside apps and data that OpenAI and Google adopted the next year. People use the Claude app to write and analyze files, programmers hand coding tasks to Claude Code, and companies build Claude into their own products through its API. Anthropic earns money from subscriptions, business plans, and usage-based API fees. Siblings Dario and Daniela Amodei founded Anthropic in 2021 with other former OpenAI employees, and it is based in San Francisco.

Company size
5,001-10,000
Company stage
N/A
Total funding
$243.8B
Headquarters
San Francisco, CA
Founded
2021

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