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WPP Media

AI-native global media services network

Business Intelligence Senior Analyst

Data Analysis +1Confirmed live in the last 24 hours
Full-timeSão Paulo, State of São Paulo, BrazilNo salary listed

About the Job

Requirements

  • Proven experience in Business Intelligence, Analytics, or analytically focused media roles at a senior level.
  • Practical proficiency with Meta Ads, Google Ads, and TikTok Ads, including the ability to interpret campaign execution on those platforms.
  • Practical proficiency with Data Studio (Looker Studio).
  • Practical experience with incrementality studies, including brand lift and conversion lift.
  • Advanced or fluent English, with excellent listening comprehension for participating in global meetings.
  • Ability to analyze data, build reports, and interpret media performance indicators.

Responsibilities

  • Analyze media campaign data in depth with a strategic focus, reducing an exclusively operational and execution-focused approach.
  • Conduct, interpret, and analyze frequent incrementality studies, including methodologies such as brand lift and conversion lift.
  • Participate actively in periodic meetings with the global team, understanding requests and strategic alignments in English.
  • Partner directly with account leadership on strategic direction and serve as the primary internal analytics point of contact.
  • Build, manage, and optimize reports and dashboards for monitoring performance metrics.

Desired Qualifications

  • Knowledge of or prior experience with BigQuery.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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