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Channel Factory

Optimizes YouTube ad campaigns using ML

Paid Social Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$90k - $110k

About the Job

Requirements

  • At least 8 years of experience in paid social media management, focused on campaign strategy and optimization.
  • Advanced knowledge of social media platforms such as Meta, TikTok, and LinkedIn, including media buying, bidding models, and optimization strategies.
  • Proficiency in data analysis tools, including Excel, and ability to interpret metrics and translate them into actionable strategies.
  • Ability to build client relationships, understand client needs, and craft tailored solutions.
  • Ability to present strategies and reports to clients, with verbal and written communication skills.
  • Ability to manage multiple projects simultaneously in an organized and detail-oriented manner.
  • Ability to travel at least 15% of the year for client and internal meetings and trainings.

Responsibilities

  • Lead onboarding for new social media clients, educating them on the company’s processes and strategies.
  • Develop tailored campaigns that establish a foundation for long-term success and ensure a seamless handoff to the Client Solutions Manager once campaigns are stabilized.
  • Collaborate with platform representatives, including Meta, TikTok, and LinkedIn, to secure resources and expertise for client campaigns.
  • Launch, maintain, and optimize paid social campaigns to achieve client goals and key performance indicators.
  • Monitor campaign pacing and performance metrics, proactively addressing issues.
  • Prepare and deliver campaign reports with insights, wins, and areas for improvement.
  • Manage a client portfolio, focusing on retention, satisfaction, and upsell opportunities.
  • Build client relationships and proactively address evolving client needs.
  • Collaborate with the Client Solutions Management team to ensure alignment and growth.
  • Support Senior Client Solutions Managers with daily tasks and initiatives.
  • Lead internal training sessions on social media platforms, workflows, and best practices.
  • Identify and implement social media workflow improvements to drive efficiency.
  • Stay updated on trends, ad formats, and advancements in social media platforms.
  • Share updates and best practices with internal teams.
  • Maintain understanding of third-party tools and their integration with social media campaigns.
  • Perform other duties as assigned.

Desired Qualifications

  • Experience in digital media agencies or tech publishers.
  • Social media certifications.

About the Company

Channel Factory

Optimizes YouTube ad campaigns using ML

Channel Factory optimizes YouTube ad campaigns for brands and agencies by using proprietary media optimization tools and expert-guided machine learning to create customized whitelists and blacklists. This approach ensures brand suitability while maximizing ad performance across the full marketing funnel. The company differentiates itself with a strong focus on YouTube, a suite of proprietary optimization technologies, and a global footprint that serves many Fortune 500 clients. Its goal is to help brands maximize the impact of their ad spend by delivering high-quality, brand-safe, and efficient YouTube campaigns.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Industry, California
Founded
2010

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