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Swayable

Ad pre-testing using RCT data science

Senior Product Marketing & Sales Enablement Manager

Product MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Have 4–6+ years of product marketing and sales enablement experience, including experience in B2B SaaS.
  • Be able to build frameworks, processes, and strategy from scratch.
  • Have strong written communication and storytelling skills and be able to simplify complex concepts.
  • Be equally comfortable writing launch announcements, building competitive teardowns, and running cross-functional syncs.
  • Identify gaps, move quickly, and develop playbooks without waiting for others to define them.
  • Be able to partner directly with engineers and product managers to translate technical concepts into simple, compelling stories.
  • Have strong project management skills and be able to manage multiple launches while keeping teams aligned under pressure.
  • Have experience with sales enablement and competitive positioning for technical audiences.
  • Have strong writing and storytelling instincts, including the ability to craft headlines that are both accurate and compelling.

Responsibilities

  • Work with engineers, product managers, and Sales to understand the roadmap and translate innovations into reusable sales enablement materials.
  • Own a repeatable launch cadence for major features and smaller updates.
  • Own sales enablement materials, including decks, one-pagers, case studies, and objection handling.
  • Work with Marketing to ensure the brand and positioning strategy translates clearly at the sales level.
  • Design and run Sales University end-to-end, including the onboarding and certification curriculum.
  • Own the standard demo narrative and environment that every representative uses.
  • Attend qualification calls to capture what resonates and what objections arise; flag upsell and expansion signals to Customer Success after the sale; and track post-sale success against pre-sale commitments.
  • Build a reusable pilot-to-program playbook template and conversion-criteria framework.

About the Company

Swayable

Ad pre-testing using RCT data science

Swayable provides a pre-testing platform that measures ad and message effectiveness before launch using randomized controlled trials and data science. It isolates the persuasive impact of each asset and analyzes custom audience segments with data from thousands of participants in about 24 hours. Major brands like Airbnb, Amazon, Meta, Paramount, T-Mobile, and Uber use it to save money and improve communications by showing what works. As a public benefit corporation, its goal is to deliver truthful, actionable results and helping brands optimize creative decisions while reducing wasted spend.

Company size
51-200
Company stage
Seed
Total funding
$260K
Headquarters
New York City, New York
Founded
2017

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