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Southern Tide

Designs classic coastal apparel and accessories

Graphic Designer Content Creator

Graphic DesignConfirmed live in the last 24 hours
Full-timeGreenville, SC, USANo salary listed

About the Job

Responsibilities

  • Liaise with product and marketing to understand key product stories, styles, and business-driving looks.
  • Create digital content, including digital ads, banners, line books, and advertising, guided by brand standards and the marketing team’s COE.
  • Ensure all designs align with brand imagery standards and meet usability and website requirements.
  • Retouch images, including masking, color changes, and shadow work; edit and process digital images for print and digital platforms while maintaining accuracy and efficiency throughout the post-production workflow.
  • Ensure image-related content meets current standards, including retouching high-end images for required delivery vehicles such as print, email, ecommerce, and text.
  • Design internal presentations, such as sales pitches and strategic presentations, with guidance from the business leader.
  • Stay knowledgeable about product styles and features to communicate marketing messages effectively.
  • Track and report product details, including collections, key features, and drop dates, so the marketing team has appropriate product images for campaigns, social media, and product launches.
  • Support the calendar and communications for brand imagery in campaigns, coordinating product photography for catalogs, look books, ecommerce, sales, and promotional materials.
  • Ensure assets are accurate and available for timely activation, supporting the marketing team in post-production activities such as ecommerce product launches.
  • Organize, manage, and archive digital assets; track photo assets through the workflow process and maintain strategic naming conventions.
  • Provide general support to the marketing team and related projects, including tradeshows, photoshoot preparation, retail marketing, and sales meetings.

About the Company

Southern Tide

Designs classic coastal apparel and accessories

Southern Tide creates classic, authentic apparel for the coastal lifestyle, including men’s, women’s, and kids’ clothing and accessories. Its products emphasize quality in materials, finish, fit, and function, beginning with the Skipjack polo and expanding to a full collection. The company differentiates itself through a coastal heritage aesthetic and a commitment to durable, well-made pieces rather than trend-driven fashion. The goal is to let people express a Southern-inspired, outdoor-loving mindset wherever they live, with clothing built for everyday wear.

Company size
201-500
Company stage
Acquired
Total funding
$85M
Headquarters
Greenville, SC
Founded
2006

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