iRobot

Designs consumer robotics for home cleaning

Digital Marketing Manager

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeTokyo, JapanNo salary listedIn-person

About the Job

Requirements

At least 5 years of work experience in digital marketing on e-commerce platforms such as Amazon, Rakuten, and Yahoo.
Experience in performance marketing in Japan and familiarity with current consumer and media trends.
Strong understanding of digital marketing measurement platforms, digital marketing technology, and the data ecosystem.
A strong mix of creative and analytical capabilities, with a hands-on attitude.
A proven track record of leading multiple complex tasks simultaneously.
Fluency in Japanese and English, written and spoken.

Responsibilities

Contribute to the overall growth strategy and direction of the business as a member of the Performance Marketing team for Amazon, Rakuten, and Yahoo.
Plan, execute, and optimize online advertising, primarily display and search advertising within each platform, working closely with account representatives and other stakeholders.
Plan and create content and creative assets to improve advertising performance in compliance with brand guidelines.
Measure, analyze, and improve advertising and site performance.
Build relationships with external partners such as advertising agencies and production companies, direct them, and lead them toward business success.
Collaborate with marketing team members to align activities with the overall iRobot brand communication strategy.
Research competitor communication strategies and trends within and outside the platforms, and apply findings to the team's activities.

Desired Qualifications

Willingness to thrive in an international environment with multiple languages and time zones.
Experience in consumer electronics.

Introduction

iRobot continues to lead the robotics industry, with over 50 million robots sold worldwide, providing valuable solutions to people around the world.
To further expand the direct business of its Japanese subsidiary, iRobot Japan, you will lead performance marketing for Amazon, Rakuten, and Yahoo, and contribute to business growth. Working closely with internal and external stakeholders, you will be responsible for developing performance marketing strategies, managing budgets, execution of the plan, and tracking daily performance.

Essential Functions/Job Duties:

Contribute to the overall growth strategy and direction of the business as a member of the Performance Marketing team at Amazon, Rakuten, and Yahoo.

Responsible for planning, execution and optimization of online advertising, primarily display and search within each platform, working closely with account reps and other stakeholders.

Plan and create content and creative to improve ad performance in compliance with brand guidelines.

Measure, analyze and improve advertising and site performance.

Build good relationships with external partners such as ad agencies, production companies, etc., direct them and lead them to business success.

Collaborate with team members within the marketing team to align with overall iRobot brand communication strategy.

Research competitor communication strategies and trends within and outside of the platform and reflect on their own activities.

Qualifications:

5+ years of working experience in digital marketing on e-commerce platforms such as Amazon, Rakuten, and Yahoo.

Experience in performance marketing in Japan and familiar with the latest consumer & media trends.

Strong understanding of digital marketing measurement platforms, digital marketing technology, and data ecosystem

A strong mix of creative and analytical capabilities in combination with a hands-on attitude to get things done.

Proven track record of leading multiple, complex tasks simultaneously.

Fluency in Japanese & English (written and spoken).

Nice to have:

Willingness to thrive in an international environment, with multiple languages and time zones.

Experience at consumer electronics.

About the Company

iRobot

Designs consumer robotics for home cleaning

iRobot designs and builds consumer robots for homes, with its flagship Roomba vacuum series and other smart cleaning devices. The products use sensors, cleaning mechanisms, and onboard mapping/navigation systems to move around a home, map rooms, plan efficient cleaning paths, and automatically return to a dock for charging. This combination of cleaning tech, mapping and navigation lets users maintain homes with less manual effort. Compared with competitors, iRobot has a long-running consumer focus and a well-known brand built on Roomba since 2002, with a broad line of devices that integrate cleaning, smart-home sensing, and home-health features. The company aims to make home maintenance easier and healthier to live in by automating routine cleaning, while expanding access to home robotics and operating within its stated values of inclusiveness and equal opportunity.

Company size: 501-1,000
Company stage: IPO
Headquarters: Atlantic City, NJ
Founded: 1990

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