Demand Generation - Platforms

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

EMEA Demand Generation is a team of marketers and channel specialists that drive strategies to engage prospects and customers and generate demand for our prioritised solutions. We partner closely with global and regional Campaigns, Product Marketing, Field Marketing, Sales Development, and Sales teams to bring full-funnel product and audience campaigns to life, optimise performance, and drive business impact. Our team works across all customer segments and product lifecycle journeys, and at each stage of the customer lifecycle journey. 

What you’ll do

Platforms is one of the largest and fastest growing segments in Stripe. This role sits at the intersection of global and regional field teams and has a significant impact across our GTM organisation. From striving to better understand our customers to assessing the health of our business, you will help define and lead Stripe's Platform and Marketplaces strategy. Additionally, you will realise this strategy by driving marketing activations, building creative new programs, and working with sales and product to ensure full-funnel alignment.

This role requires a highly collaborative individual who thinks both strategically and tactically to get things done, is comfortable navigating complexity and can work with both sales and marketing stakeholders. It is a business critical role and a great opportunity to build and have an impact across our GTM organization. 

Responsibilities

• Develop a multi-channel, regional demand generation strategy and plan to acquire SaaS Platforms and Marketplaces across EMEA in collaboration with global marketers and regional experts.
• Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics.
• Land global campaigns in region in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
• Develop account-based marketing strategies for named account lists.
• Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly grow pipeline.
• Own key business and revenue metrics for Platforms and Marketplaces across the full funnel while investigating business health issues such as conversion and lead quality.
• Partner cross-functionally to define regional requirements as Stripe refines our marketing capabilities, MarTech stack, and lead management.
• Identify innovative ways to reach and engage our users.
• Be a thought leader representing EMEA as we grow across our campaigns and broader go-to-market at Stripe.
• Continually optimise for efficiency, scale for growth, and prioritize for focus.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 7+ years years of relevant experience running marketing campaigns for enterprise sized companies.
• Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, account based marketing, and lead management.
• Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner.
• Proven track record of defining and executing end-to-end, multi-channel programmes with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs.
• Strong written and verbal communication skills; able to convey complex topics with simplicity.
• Superb organization and project management skills and the capacity to manage multiple complex projects at once.
• Excellent analytical skills and the ability to craft actionable insights from complex data.
• Strong ability to work cross functionally in a highly matrixed organization.
• A startup mentality with a bias to action and the ability to flex in a fast-paced environment.

Preferred qualifications

• B2B marketing experience owning a regional demand generation strategy across multiple countries, customer segments, and products.
• Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies.
• Experience at a highly dynamic, high-growth tech company or consulting firm.