Senior Regulatory Affairs Manager

Senior Regulatory Affairs Manager (12 Month FTC)

Allwyn UK · Watford, United Kingdom (Hybrid) · — · Posted 2026-10-23

Workplace: hybrid

Department: Assurance and Integrity

Description

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact. 

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.  

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role

The Fourth Licence for the National Lottery is underpinned by an outcomes-focused regulatory model centred on the National Lottery etc. Act 1993 and the Statutory Duties of the Gambling Commission. This approach places increased responsibility and accountability on Allwyn to interpret regulatory obligations and operate the National Lottery in a manner that consistently delivers the required outcomes. 

The regulatory framework is articulated through the Section 5 Licence, Section 6 Licences, the Regulatory Handbook and associated regulatory requirements. These documents require continuous interpretation, implementation and maintenance to support a compliant National Lottery operation that enables innovation and business growth. 

Reporting to the Head of Regulatory Affairs, the Senior Regulatory Affairs Manager plays a key role in supporting the Head of Regulatory Affairs in the development and delivery Allwyn's regulatory strategy, approach to licence compliance and unlocking business priorities. As a senior member of the Regulatory Affairs team, the role is responsible for providing expert regulatory advice and guidance across the business, leading regulatory engagement with the Gambling Commission on assigned matters, and securing the approvals, consents, waivers and licence changes necessary to support Allwyn's strategic priorities. 

The role requires strong regulatory judgement, a solutions-oriented approach to complex business and regulatory challenges, excellent communication and stakeholder management skills, and the ability to build confidence through clear, pragmatic interpretation of regulatory requirements, risks and opportunities. The postholder will lead complex regulatory workstreams, manage regulatory relationships, and support the continued development of Allwyn's regulatory framework and governance arrangements. 

What you’ll be doing

The Senior Regulatory Affairs Manager leads defined areas of the Regulatory Affairs portfolio, establishing priorities, coordinating activity across stakeholders and ensuring delivery of regulatory outcomes aligned to team objectives.

Regulatory Strategy and Advice:

• Lead interpretation of the Fourth Licence, Regulatory Handbook and associated regulatory requirements, providing clear and practical regulatory guidance across the business. 
• Act as a trusted adviser to senior stakeholders on regulatory risk, regulatory engagement and licence obligations. 
• Support the development and implementation of Regulatory Affairs policies, procedures and governance frameworks. 
• Champion awareness and understanding of regulatory obligations across the organisation.

Regulatory Engagement:

• Lead engagement with the Gambling Commission's Licensing and wider regulatory teams on assigned regulatory matters, building constructive and effective working relationships. 
• Develop and deliver engagement plans for key regulatory matters, supporting broader business priorities and the management of regulatory risk. 
• Lead responses to complex regulatory queries, information requests and consultations. 
• Represent Regulatory Affairs at governance forums, projects and senior stakeholder meetings.

Licensing Consents and Regulatory Approvals:

• Lead the planning and delivery of Section 6 Licence applications to support the National Lottery’s game innovation and product development pipeline. 
• Lead the preparation and submission of requests for waivers, consents, approvals, variations and ancillary activity permissions. 
• Oversee regulatory submissions from initial assessment through to approval, ensuring high-quality engagement with the Gambling Commission throughout. 
• Support the development of evidence-based submissions and risk assessments to demonstrate how the Matters to be Protected will be maintained.

Regulatory Framework and Compliance:

• Develop evidence-based regulatory policy positions and regulatory change proposals, supporting the evolution and application of the regulatory framework to promote a proportionate, effective and sustainable operating environment for the National Lottery.
• Oversee the implementation and operation of effective processes to manage regulatory approvals, conditions of approval, deadlines and licence obligations. 
• Support delivery of regulatory reporting, notifications and exceptions management activities as required.

Leadership and People Management:

• Provide leadership, guidance and line management for assigned members of the Regulatory Affairs team, contributing to the development of a high-performing Regulatory Affairs function. 
• Ensure high-quality outputs through effective prioritisation, delegation and review. 
• Act as an escalation point for complex regulatory matters. 
• Deputise for the Head of Regulatory Affairs on assigned matters and governance forums as required.

Business Partnership:

• Work collaboratively with Retail, Digital, Marketing, Product, Technology, Finance, Participant Protection, Legal and Assurance teams to support compliant business delivery. 
• Provide regulatory leadership to major projects, business change initiatives and strategic programmes. 
• Support innovation and business growth by identifying compliant, risk-informed solutions to complex regulatory and commercial challenges.

What experience we’re looking for

Essential 

• Significant experience working in a regulatory, compliance, legal or public policy environment within a highly regulated sector.  
• Proven experience interpreting complex regulatory frameworks and translating requirements into practical business guidance.  
• Experience leading regulatory engagement with regulators, government bodies or other external stakeholders.  
• Strong stakeholder management and influencing skills, including engagement with senior leadership teams.  
• Excellent written communication skills, including drafting regulatory submissions, consultations and executive-level papers.  
• Strong analytical, problem-solving and critical-thinking capability.  
• Demonstrable people management and team leadership experience.  
• Ability to manage multiple complex workstreams in a fast-paced environment. 

Desirable: 

• Understanding of outcomes-based regulatory frameworks.  
• Experience supporting significant business, licensing or regulatory change programmes.  
• Knowledge of National Lottery regulatory requirements and the Gambling Commission regulatory framework. 

About us

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all. 

Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.

Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date.

Empowering every voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes.  Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins..

An inclusive reward offering with wellbeing at the centre

At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.

Benefits

• Company Bonus Scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Single Private Health Cover
• Complimentary Private Medical
• Income Protection 
• Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
• Enhanced Family Leave (Maternity, Paternity, Adoption)
• Wellness Allowance £500
• Employee Assistance Programme
• Discounted Health Assessments
• Volunteering Days
• Matched Funding

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [email protected] and we’ll be happy to help.

Apply

Apply at Allwyn UK

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