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Dentsu

Marketing analytics and digital advertising solutions

Analytics Consultant

Data Analysis +1Updated on Nov 13
Full-timeTexas, USA$68k - $96k /yrRemote

About the Job

Requirements

  • The candidate must be a U.S. citizen and be prepared to pass a U.S. Government background check, including physical fingerprinting at a U.S. Passport office.
  • A bachelor's degree (B.S. or B.A.) or equivalent experience in statistics, analytics, economics, or a related quantitative field is required.
  • Hands-on experience with business intelligence and digital analytics tools, including Tableau and Power BI, is required.
  • At least 2 years of experience in quantitative analysis, ideally in a marketing or agency context, is required.
  • The candidate must hold Adobe Certified Professional – Adobe Customer Journey Analytics Business Practitioner (exam AD0-E608) or higher, and/or have at least 1 year of demonstrated hands-on experience with Adobe Customer Journey Analytics.
  • Advanced Excel and strong PowerPoint skills are required, including the ability to build a clean analysis and turn it into a client-ready presentation.
  • The candidate must be able to move from observations to data-backed insights and recommendations and reach defensible analytical answers independently without relying on artificial intelligence for the analytical thinking.
  • The candidate must be able to contribute to innovation, process improvement, and standardization.
  • The candidate must be able to deliver high-quality analytical solutions on time.
  • The candidate must be able to maintain a project plan, manage day-to-day tasks, and meet project deadlines.
  • The candidate must be able to present to small or large audiences, on camera and/or occasionally in person.
  • The candidate must be comfortable using artificial intelligence tools and adapting to new technology relevant to the role.
  • The candidate must be familiar with debugging a webpage to identify data being passed into web analytics tools.

Responsibilities

  • Analyze quantitative and qualitative data using software and manual manipulation techniques, then interpret and present results to staff and stakeholders using graphs, charts, or visualization mapping.
  • Extract and shape data from internal and external sources on a routine and ad hoc basis to develop and deliver usable reports and presentations.
  • Make data visually appealing and simple for end users to navigate and comprehend.
  • Aggregate data from various sources to construct streamlined data pipelines and integrate data from multiple systems.
  • Build and maintain Customer Journey Analytics data views, segments, calculated metrics, and Workspace projects that let clients analyze behavior across channels.
  • Identify key metrics and build executive-facing dashboards to track business progress and its highest-priority initiatives.
  • Identify key business levers, establish cause and effect, perform analyses, and communicate findings to stakeholders to facilitate data-driven decision-making.
  • Own deliverable quality end to end by validating data, sanity-checking numbers, and quality-assuring output before it reaches clients.
  • Stay current on industry trends and emerging analytics technology.
  • Proactively identify opportunities to introduce and improve Merkle's analytical tools, techniques, and processes.
  • Package selected interim and final deliverables for later reuse by other Merkle teams, including documenting the rationale for selected options and tactics.

Desired Qualifications

  • At least 2 years of experience using Adobe Analytics to build Workspace projects, segments, and calculated metrics and surface insights from them.
  • Experience with Adobe Experience Platform data collection or schema design.
  • Agency or consulting experience working across multiple concurrent clients.
  • Experience in a marketing or agency context is preferred.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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