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Contentsquare brings CX intelligence into Figma to power data-driven design. Contentsquare, a global leader in customer experience intelligence, announced its integration with Figma through its MCP (Model Context Protocol) connector, enabling teams to hard-wire deep behavioral context directly into the design process. With the Contentsquare MCP connector for Figma, product, design and UX teams can validate decisions with real-world customer intent and friction signals without switching tools or having to rely on manual analysis. Teams can ask questions like, "Which steps in our onboarding flow have the highest abandonment rate?" or "Which pages are driving the most frustration?" and get immediate, actionable insights directly inside Figma. Design decisions have too often been disconnected from real user behavior. By bringing Contentsquare into Figma, Martech360 is closing that gap, making it easy for teams to design, validate and iterate with real engagement and conversion data at every step. Said Jonathan Cherki, CEO & Founder of Contentsquare. This integration reflects a broader shift toward embedding data directly into the tools where work happens. Rather than relying on downstream analysis, teams can now access customer insights at the moment of creation - turning design into a continuous, data-informed process. With MCP, Contentsquare enables customers to automatically capture and analyze user behavior retroactively and without tagging, and makes it accessible in natural language inside Figma. Designers can explore full customer journeys, identify friction points, and quantify the business impact of experience issues without leaving their workspace. They can feed those insights directly to Figma's agent so it can recommend changes. Closing the gap between design and real-world behavior. For years, design and UX teams have had to rely on fragmented tools and delayed insights to understand how users interact with their experiences. This often meant making decisions based on assumptions or outdated data, slowing down iteration and limiting impact. With the Contentsquare MCP connector in Figma, that changes. Behavioral data is now embedded directly into the design process, enabling teams to: * Identify where users drop off in onboarding - and explore changes that improve completion and engagement * Understand how users actually navigate the experience - and adapt flows based on real behavior, not assumptions * Compare journeys and features - and prioritize what to improve based on business impact and revenue potential * Surface rage clicks and friction signals - before deciding what to fix or improve next * Benchmark pages and flows against overall performance - to spot what needs the most urgent attention * Understand real user errors - and design better recovery and support experiences

Contentsquare partners with Dust to power AI agents with customer experience & digital performance data. CSQ Platform Paris - June 24, 2026 - Contentsquare, a global leader in customer experience intelligence, today announced a new integration with Dust, the leading enterprise platform for building and deploying secure AI agents. The integration gives teams direct access to Contentsquare's customer experience intelligence within Dust. Instead of switching between dashboards, building reports, and interpreting analytics, users can ask questions in natural language and get immediate answers grounded in real customer behavior. Bringing customer Intelligence Into everyday workflows. Understanding customer behavior often requires navigating multiple tools, pulling data, and translating findings into actions. Valuable insights exist, but accessing them can be slow and highly dependent on specialist teams. The Contentsquare MCP connector for Dust removes that friction. Teams can query live behavioral data directly from Dust AI agents, turning customer experience insights into something that's available wherever work happens. Whether investigating a drop in conversion, identifying friction in a checkout flow, or understanding the impact of a recent release, teams can get answers in minutes - along with the context needed to take action. By combining Contentsquare's behavioral data with Dust's agent platform, organizations can automate analysis, generate structured briefs, trigger workflows, and surface customer insights directly in the tools teams already use. From behavioral data to automated decision support. The Contentsquare MCP connector equips Dust agents with real-time access to critical behavioral datasets, enabling several cross-functional use cases: * Funnel & journey analysis briefs: Agents automatically extract step completion times, drop off rates and end to end funnel conversion rates to help you see where you're losing visitors so you can prioritise fixes. * Quantified revenue impact: Dust leverages Contentsquare's Impact Analysis to rank friction points and errors by their exact financial downside, allowing teams to ruthlessly prioritize sprint cycles. * Automated behavioral digests: Teams can set up autonomous, scheduled workflows inside Dust to deliver weekly or daily plain-English performance summaries to stakeholders via email - completely touch-free. * Error spike triage & routing: The connector accesses real-time JavaScript and API error rates and session impact metrics. When anomalies occur, Dust agents can generate immediate technical briefs or route triage notes directly into connected engineering ecosystems like Slack or Jira. * Multi-source business reasoning: Fuse experience data with complementary data sources so Dust can provide a unified view of business insights across the entire tech stack. Turn customer experience data into instant AI-powered insights. Connect Contentsquare with Dust to help your teams query real customer behavior, automate analysis, and act faster, without jumping between dashboards. Availability. The Contentsquare MCP connector for Dust is available starting today for joint customers. To learn more about setting up the integration or to read the Use Case Playbook, visit contentsquare.com or dust.tt. Gabrielle Moreau Global Communications and Public Affairs Manager at Contentsquare Gabrielle Moreau is Contentsquare's Global Communications and Public Affairs Manager. She leads media relations, executive communications, and partner PR across EMEA and the US, and oversees the company's public affairs strategy from Paris, France. Prior to Contentsquare, she held corporate communications roles at Bouygues and BNP Paribas. * Press & Media Contentsquare Brings CX Intelligence Into Claude to Improve Experiences and Drive Growth Contentsquare, a global leader in customer experience intelligence, today announced it is among the first experience analytics solutions to be listed in Anthropic's Claude Connectors Directory. * Press & Media - 4 min read Contentsquare acquires Hotjar to help all businesses build better digital experiences The two leaders join forces to serve the global market end-to-end - from entrepreneurs & SMBs/growth companies to Enterprises Wednesday, September 1, 2021 - Contentsquare, the global leader in digital experience analytics, today announces it is joini...

Contentsquare launches new AI agent and analytics capabilities for cross-channel journeys. AI is rapidly changing how customers discover and interact with brands. Journeys that once happened on websites and mobile apps now begin inside AI assistants, chatbots, and conversational platforms like ChatGPT. For brands, this creates a new challenge: how do you understand customer journeys that now span humans, LLMs and AI agents? Contentsquare is expanding its platform to answer that question. New capabilities bring together signals from websites, mobile apps, AI assistants, and support conversations into one connected system - giving teams a 360 view of modern customer journeys. "Customer experiences today aren't just human-driven - they involve LLMs, AI agents, and multiple digital touchpoints that act alongside them," said Jonathan Cherki, CEO and Founder of Contentsquare. "Brands that want to succeed in this agentic era need visibility into every interaction; from conversations and support tickets to social feedback and AI agent behavior. With Sense Analyst and Contentsquare's 360 experience intelligence, teams can finally connect the dots, prioritize what matters most, and act in real time to improve experiences, retention and growth." Sense Analyst: configurable AI agent delivers powerful insights in context. Sense Analyst, Contentsquare's analytics agent, is now fully configurable to each organization's goals and priorities. Rather than simply reporting metrics, Sense Analyst proactively identifies opportunities for improvement, surfaces insights in context, and helps teams focus on the actions that will have the greatest impact on customer experience and business performance. Sense Analyst provides: * Personalized insights aligned with each user's projects, KPIs, and industry context * A customizable Newsroom where AI agents work 24/7 to analyze experience data, detect issues and growth opportunities, and surface the most important actions based on business impact * Scheduled delivery of insights directly to email inboxes so teams stay informed without constantly monitoring analytics tools Visibility into the emerging ChatGPT app ecosystem As AI assistants become a new channel for discovery and engagement, more brands are developing apps within LLMs. Contentsquare now provides visibility into activity within ChatGPT apps, showing how customers discover brands through prompts, interact within these experiences, and move between AI assistants and websites on their path to engagement and conversion. For the first time, brands can understand whether customers are discovering them through AI assistants, if those interactions lead to meaningful engagement, and how those journeys evolve over time. These insights help organizations answer critical questions such as: * Which prompt generates conversion and revenue? * How should Martech360 optimize experiences built within AI ecosystems? * Should Martech360 invest more in LLM apps or AI assistant experiences? * Are customers returning through these channels? "At Accor, we are committed to bringing the ALL Accor experience to where our guests are. Being a first-mover on ChatGPT allows us to redefine digital hospitality, and partnering with Contentsquare ensures we understand these new AI behaviors from day one to deliver a seamless, personalized journey," said Yassine HACHEM, SVP E-commerce & Customer Engagement at Accor. New LLM analytics The rise of AI agents is also changing how websites are accessed and navigated. Contentsquare now provides analytics for LLM- and agent-driven traffic, giving organizations visibility into whether visitors are human or AI-driven - and how these new traffic sources engage with their digital properties. This includes insights into: * The traffic that originates from LLM chatbots * Navigation and conversion for LLM-referred traffic These insights help organizations understand how AI agents interact with their sites and ensure the right information is available as AI plays a growing role in discovery and purchasing decisions. Conversation intelligence connects feedback, reviews, behavior and revenue As more customer journeys begin with a conversation, Contentsquare helps teams connect conversations, behavior, and business outcomes. Contentsquare's new conversation intelligence solution, powered by its recent Loris acquisition, captures every customer conversation across support tickets and calls and in-product chats to reveal what's really happening in the customer experience and how customers perceive the brand. It is now further enriched with signals from reviews and social posts, giving brands a broader view of customer feedback and connecting conversations with digital behavior to reveal what's working, where customers struggle, and what changes will have the biggest impact. By enriching experience data with customer voice and business impact, organizations can better understand: * What customers are saying, their sentiment, and where they encounter friction * How they go from conversation to website and vis and versa * Which changes will have the biggest business impact on experience and loyalty "Contentsquare's AI capabilities, particularly Session Replay Summaries, have been game-changing for us. They help us analyze user behavior faster and communicate friction points to teams across the organization. Combined with the platform's visual analytics, we've achieved a 31% improvement in conversion rates and made our entire redesign process data-driven rather than subjective," said Alexandra Alessi, VP of Brand.com at Olaplex.