Adidas

Global athletic footwear, apparel, accessories provider

Senior Manager Retail Design Experience

MerchandisingConfirmed live in the last 24 hours

Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

Deep knowledge of retail visual merchandising, combining theoretical knowledge with practical experience.
A proven track record in new store environment and concept creation and development.
Strong organizational skills and flexibility.
Specialist technical skills.
A proven track record in project management.
Fluent English, verbally and in writing.
Advanced Microsoft Office skills.
A Business or Marketing degree.
Six to ten years of experience in retail visual merchandising, including fashion retailing.
Two or more years of experience working with global markets, or one or more years working in a top-tier adidas market.
Two or more years of management experience.

Responsibilities

Drive China for China concept creation and implementation of retail design concepts and solutions for GCA through flagship stores and pilots in visual merchandising and in-store communication, ensuring locally relevant, on-brand solutions and bringing global retail creative direction to life for GCA.
Develop retail design concepts and solutions that create brand desire for Chinese consumers, set world-class standards for the adidas brand image in GCA, and enable GCA to implement the global vision through consumer experience touchpoints.
Inspire a winning culture and drive operational excellence through the Retail Design Experience team and collaboration with headquarters teams and other markets.
Interact with the global development and landing of new concepts and optimize consumer touchpoints to elevate consumer impact in GCA.
Promote in-store communication as a profit-center contributor.
Drive China for China concept design development in visual merchandising and in-store communication.
Develop visual merchandising and in-store communication manuals and tools for GCA to implement the concepts.
Cascade global visual merchandising and in-store communication guidelines to GCA teams through medium- and long-term tools.
Ensure local executions comply with global guidelines across visual merchandising, in-store communication, and seasonal campaigns.
Orchestrate and gather input on current and future retail concepts and formats, digital and physical experiences, visual merchandising and in-store communication, and other experience topics based on local customer, consumer, and channel-distribution needs.
Act as the market communication counterpart for the Global Headquarters visual merchandising and in-store communication team.
Validate global deliverables for current and future key store concepts, visual merchandising and in-store communication, and consumer experience elements to ensure alignment with China input.
Partner with the local execution team to ensure the brand look and feel is correctly implemented in key stores across China.
Coordinate visual merchandising and in-store communication execution across channels and formats according to concept guidelines.
Drive the design review and approval process with key stakeholders for flagship stores and new concept pilots, and manage approvals with the Senior Leadership Team when required.
Optimize and develop a stronger creative design vendor pool with NTP, ensuring high-quality delivery to the China market.
Establish and maintain process-driven, solution-oriented communication with key stakeholders.
Own talent-management processes to support personal growth and development and maintain close contact with the line manager to retain talent.
Promote a high-performance culture by aligning clear expectations and individual goals with the line manager.
Translate company goals into specific actions and business plans, and take responsibility for personal performance and results.
Complete additional projects as agreed.
Review design execution costs and manage cost efficiency for GCA flagship and pilot stores.

Desired Qualifications

Another European language is an advantage.
Experience with iShopShape is an advantage.

Senior Manager Retail Design Experience

Location: Shanghai (China)

Purpose & Overall Relevance for the Organisation:

This role is to

Drive the C4C concept creation and implementation of retail design concepts and solutions for GCA through Flagship Stores and the Pilots in VM/ISC - ensuring locally relevant design solutions that are also on-brand - bringing global retail creative direction to life for GCA
Develop retail design concepts and solutions that create brand desire for Chinese consumers and set world-class standards for the image of the adidas brand in GCA, and enable GCA to successfully implement the global vision through experience touch points
Inspire a winning culture and drive operational excellence through Retail design experience team, and collaboration with the HQ teams and other markets
Interact the Global development & landing of Global new concepts and the optimization of all consumer touchpoints to elevate consumer impact in GCA.
Promote instore communication as a profit center contributor.

Key Responsibilities:

Drive the C4C (China for China) concept design development in VM/ISC
Develop VM/ISC manuals and tools for GCA to implement the concepts.
Drive the cascade of global VM & ISC guideline to GCA VM & ISC teams across mid/long term tools
Drive compliance of local executions in GCA in line with global guidelines across VM & ISC as well as seasonal campaigns
Orchestrate and gather input on current and future retail concepts and formats, digital and physical experiences, VM/ISC and other experience topics based on local customer/consumer and channel distribution needs
Become the Market communication counterpart for the Global HQ VM/ISC team
Validate global deliverables on current and future key store concepts, VM/ISC and Consumer Experience elements are in line with China input
Drive strong partnership with local execution team ensuring brand look and feel lands correctly in key stores across China
Interact VM/ISC execution across channels and formats according to concept guidelines
Drive the design review & approval process cross key stakeholders for flagship stores/ new concept pilots, as well as manage the approval process with Senior Leadership Team if required
Continue to optimize & develop a stronger creative design vendor pool with NTP, ensuring high quality of delivery to the China market
Establish and maintain process driven and solution-oriented communication with key stake holders
Takes ownership for Talent Management processes to grow, develop himself/herself and closely touch base with line manager in order to retain talents
Promote a high-performance culture by aligning clear expectations and individual goals with line manager
Translate the company goals into specific actions and business plans. Self-control and take care of self-performance and results
Additional projects as agreed

Financial

Be responsible on design execution cost review and managing cost efficiency for Flagship/ pilot stores of GCA

Key Relationships:

Global Retail Concept teams
Omni Chanel Marketing teams
Global Merchandising teams
Business Units
China Brand Activation
China Business Units
China Store Design & Construction
China Finance
China Procurement
China Ominichannel
China Retail Expansion
HK & TW counterpart

Key Relationships outside adidas:

Government Authorities
Landloards
Agencies
Vendors, Supplies

Knowledge, Skills and Abilities:

Deep knowledge in retail Visual Merchandising, combing theoretical with practical experience.
Proven track record in new store environment / concept creation and development
Strong organisation skills and flexibility.
Specialist in technical skills.
Proven track record in project management.
English fluent: verbal, written & spoken. Another European language is an advantage.
IT: Microsoft Office advanced. iShopShape is an advantage.

Requisite Education and Experience / Minimum Qualifications:

Business or Marketing Degree.
6-10 years’ experiencein retail visual merchandising including fashion retailing.
2+ years working with Global markets or 1+ years working in a top tier adidas market.
2+ year’s management experience.

About the Company

Adidas

Global athletic footwear, apparel, accessories provider

Adidas designs, manufactures, and sells athletic footwear, sportswear, and accessories worldwide. It reaches customers through company-owned stores, e-commerce, and third-party retailers, plus strategic collaborations with athletes, celebrities, and brands to create exclusive product lines. Adidas products combine performance-oriented materials and construction with style, helping people train and live more comfortably. The company uses digital tools and AI to improve its product offerings and customer experiences, including managing digital content. A differentiator is its strong global brand, extensive distribution, and active affiliate program, as well as a balance between sport performance and lifestyle fashion through partnerships and targeted collaborations. Adidas’ goal is to maintain leadership in the sports and lifestyle market, grow its customer base and loyalty, and continue expanding digitally and through meaningful partnerships.

Company size: 10,001+
Company stage: IPO
Headquarters: Herzogenaurach, Germany
Founded: 1920

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