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Trustwell

Food industry compliance and traceability platform

Vice President of Sales

Full-TimePosted on 10/22/2026
$190k - $200k/yr+ OTE up to $350,000 + Equity program
Expert
Bachelor's, MBA
Remote in USA
Remote
Sales & Account ManagementAccount Executive

About the job

Requirements
  • Demonstrated ability to lead and scale high-performing B2B SaaS sales organizations and consistently deliver bookings targets.
  • Strong executive presence, commercial judgment, and ability to engage C-suite buyers and internal leadership.
  • Deep expertise in enterprise and mid-market sales cycles, pipeline management, forecasting, and complex deal execution.
  • Experience managing multi-product software portfolios and value-based selling to multiple stakeholders.
  • Ability to diagnose funnel and productivity gaps analytically and translate findings into corrective action.
  • Strong people leadership, recruiting, coaching, performance management, and organizational development skills.
  • Ability to balance long-term go-to-market strategy with hands-on field leadership and deal execution.
  • Experience implementing structured qualification methodologies, mutual action plans, and sales operating cadences.
  • Proficiency with Salesforce and modern sales engagement, forecasting, and reporting tools.
  • Demonstrated ability to lead through change in a fast-growing, metrics-driven organization.
  • 10+ years of progressive B2B sales experience, including significant leadership experience in SaaS or enterprise software.
  • 5+ years managing sales teams and leaders with direct accountability for bookings and quota attainment.
  • Bachelor’s degree required.
Responsibilities
  • Own new-logo bookings performance and attainment against annual and quarterly revenue targets across enterprise, mid-market, and international sales segments.
  • Develop and execute sales plans, territory coverage, account prioritization, and capacity strategies aligned with the company’s ideal customer profile and growth objectives.
  • Lead, coach, and develop sales leaders and account executives; establish clear expectations, performance standards, and accountability.
  • Own forecast accuracy and inspection through consistent pipeline reviews, deal strategy sessions, qualification discipline, and executive reporting.
  • Drive pipeline creation and conversion in partnership with sales development representative leadership and Marketing, ensuring effective prospecting, lead follow-up, and opportunity progression.
  • Build repeatable sales motions across FoodLogiQ and Genesis Foods, including cross-platform selling, multi-product positioning, and complex enterprise pursuits.
  • Lead executive engagement, commercial negotiations, and deal strategy on strategic opportunities; remove obstacles to closing business.
  • Establish and monitor key performance indicators including bookings, quota attainment, pipeline coverage, win rates, sales cycle, average contract value, and representative productivity.
  • Partner with Revenue Operations on customer relationship management hygiene, sales reporting, territory design, compensation inputs, and data-driven decision making.
  • Partner with Revenue Enablement on onboarding, coaching, sales methodology adoption, and faster ramp to productivity.
  • Collaborate with Product and Solutions Engineering to bring market feedback into product positioning, competitive strategy, and customer solutions.
  • Recruit, retain, and develop high-caliber sales talent; proactively manage performance and succession planning.
  • Create a culture of ownership, customer-centric selling, operational rigor, collaboration, and consistent execution.
  • Directly manage and develop sales leadership and account executives across assigned segments.
  • Be accountable for hiring, onboarding partnership, coaching, performance management, and succession planning.
  • Lead sales execution, forecast commitments, territory coverage, and strategic deal escalation.
Desired Qualifications
  • Proven success scaling sales performance in a recurring-revenue business; experience in a $50 million or greater annual recurring revenue environment is preferred.
  • Experience in food manufacturing, food safety, compliance, supply chain, enterprise resource planning, product lifecycle management, quality management systems, or related enterprise software is preferred.
  • A Master of Business Administration is preferred.

About the company

Trustwell provides a B2B SaaS platform for the food and supplement industries that integrates compliance, transparency, and quality management. Its flagship Trustwell Connect platform combines the Genesis suite (recipe formulation, nutrition analysis, and compliant labeling for US, Canada, Mexico, and the EU) with the FoodLogiQ suite (supplier management, quality control, incident management, whole-chain traceability, and recall management). The system gives end-to-end visibility from product development to consumer delivery and supports FSMA 204 compliance. Differences from competitors come from merging two established legacy products into a single platform and offering integrated labeling, nutrition, supplier, and traceability features, plus consulting services for regulatory compliance. The company's goal is to help brands efficiently create compliant products, ensure food safety and recall readiness, and maintain supply chain transparency across the whole lifecycle.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Salem, Oregon

Founded

2023

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Simplify Jobs

Simplify's Take

What believers are saying

  • TPG’s January 2026 majority investment adds capital for product and sales expansion.
  • Trustwell launched AI allergen alerts on March 18, 2025, and Playbook on July 7, 2026.
  • FoodLogiQ Risk Management launched July 29, 2026, and deepens upsell across installed accounts.

What critics are saying

  • TPG’s January 2026 control hands execution to a financial sponsor, not operators.
  • FSMA 204 deadlines pressure Trustwell customers; a slow rollout hurts renewals before 2028.
  • iFoodDS, Specright, and Wiliot partnerships commoditize traceability and expose Trustwell to platform displacement.

What makes Trustwell unique

  • Trustwell spans formulation, labeling, traceability, and recalls in one platform.
  • Trustwell’s Genesis holds 145,000 ingredients and 40 years of regulatory data.
  • Trustwell added AI features in 2025-2026, including AskReg and FoodLogiQ Risk Management.

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Benefits

  • Health Insurance
  • Health Savings Account/Flexible Spending Account
  • Paid Vacation
  • Paid Holidays
  • Company Equity
  • Performance Bonus

Growth & Insights and Company News

6 month growth

4%

1 year growth

4%

2 year growth

4%
Food Business News
Oct 15th, 2026
Trustwell launches Playbook for compliance and audit readiness.

Trustwell launches Playbook for compliance and audit readiness. Oct 15, 2026 SALEM, ORE. - Trustwell has introduced Playbook, an artificial intelligence (AI) supported platform within the company's FoodLogiQ Compliance program to help food safety and quality teams draft and manage compliance documentation more quickly. "Food safety teams carry enormous responsibility, and too much of their documentation work still starts with a blank page," said Katy Jones, chief executive officer of Trustwell. "With Playbook, we're applying AI in a practical, purpose-built way: not to replace expertise, but to help teams move faster, ask better questions, and create stronger documentation inside the FoodLogiQ Compliance workflow." Playbook brings AI-guided document creation into FoodLogiQ Compliance to help teams move from fragmented documentation processes to a more structured, food-safety-specific workflow, according to Trustwell. With Playbook, users can generate first drafts, build documents based on facility profiles, products, schemes, and applicable requirements, and use audit-readiness views to identify required and missing documentation. "Food safety documentation has to reflect the realities of each operation," said Todd Dolinsky, chief product officer for Trustwell. "Requirements can vary by facility, product, scheme and region, and teams need documentation that is both practical and audit ready. Playbook helps create a stronger starting point while keeping food safety professionals in control of the final output." Keith Nunes has spent the past 30 years writing about the production, formulation, processing and consumption of food and beverage products. His experience has introduced him to the leaders of the industry's largest companies and the entrepreneurs who are driving change throughout the supply chain. As the editor of Food Business News, he has led the editorial department from a startup in 2005 to the leading news source in the industry on the web and in print today. Connect with Keith Nunes on LinkedIn or via email.

TPG Inc.
Jan 6th, 2026
TPG Makes Significant Investment in Trustwell, a Market Leader in Supply Chain Software for the Food Industry | TPG

Partnership aimed at accelerating digital transformation in the food & beverage industry San Francisco, CA – TPG, a leading global alternative asset management firm, announced today that The Rise Funds, the multi-sector strategy of its global impact investing platform, has made a majority investment in Trustwell, a leading provider of SaaS-based regulatory, compliance, and traceability […]

PE Hub
Jan 5th, 2026
TPG takes majority stake in food industry compliance software provider Trustwell

TPG has made a majority investment in Trustwell, a Beaverton, Oregon-based provider of software-as-a-service regulatory, compliance and traceability solutions for the food industry. Financial terms were not disclosed. Founded in 2023, Trustwell serves food industry clients with its SaaS platform. The Riverside Company has fully exited its investment in the company following TPG's acquisition. Katy Jones serves as Trustwell's chief executive officer.

Yahoo Finance
Jan 5th, 2026
TPG Makes Significant Investment in Trustwell, a Market Leader in Supply Chain Software for the Food Industry

TPG makes significant investment in Trustwell, a market leader in supply chain software for the food industry. SAN FRANCISCO, January 05, 2026-(BUSINESS WIRE)-TPG, a leading global alternative asset management firm, announced today that The Rise Funds, the multi-sector strategy of its global impact investing platform, has made a majority investment in Trustwell, a leading provider of SaaS-based regulatory, compliance, and traceability solutions for the food industry. Following TPG's investment, The Riverside Company has fully exited its investment in Trustwell. Financial terms of the transaction were not disclosed. Foodborne illness remains a significant global public health challenge, with the World Health Organization estimating 600 million cases and 420,000 deaths annually, disproportionately impacting children and vulnerable populations. At the same time, food manufacturing and distribution are more complex than ever, with supply chain disruptions, globalization of demand, and a rapidly evolving regulatory landscape creating new challenges for the food & beverage industry. "Visibility into the foods we eat, and their ingredients, continues to grow in importance," said Akash Pradhan, Business Unit Partner for The Rise Funds. "Trustwell is a market leading provider of software and data solutions that help food & beverage companies increase visibility into their supply chains and enhance the transparency of the items they bring to market. We look forward to partnering with Trustwell to drive further innovation and sustained organic growth." "We're proud to welcome TPG and The Rise Funds as partners in our next phase of growth, and we are grateful for the support from Riverside over the past four years," said Katy Jones, CEO of Trustwell. "Every day, we help food companies prevent foodborne illness by making their supply chains safer, smarter, and fully transparent. With this partnership, Trustwell will accelerate innovation, expand access to our platform, and further equip the industry with the tools it needs to keep consumers safe." As governments and consumers worldwide push for greater transparency in the food chain, Trustwell's platform supports traceability, regulatory compliance, supplier management, product development and nutrition labeling for over 2,200 customers, from emerging brands to global enterprises. Its FoodLogiQ and Genesis product families leverage 40 years of data collection and a database of more than 145,000 ingredients to help customers navigate an increasingly complex regulatory landscape, including enhanced traceability requirements, allergen disclosure mandates, and evolving ESG requirements. TPG's partnership with Trustwell builds on The Rise Funds' investments at the intersection of technology, food, and health, including Little Leaf Farms, the US's #1 producer of packaged lettuce sustainably grown through controlled environment agriculture; Foodsmart, the leading evidenced based nutrition counseling and foodcare platform serving millions nationwide; and LIVEKINDLY Collective, a collection of plant-based food brands and factories selling innovative products around the globe. William Blair served as exclusive financial advisor to Trustwell. Evercore served as financial advisor and Ropes & Gray LLP served as legal advisor to TPG. Jones Day LLP provided legal counsel to The Riverside Company and Trustwell. Trustwell is on a mission to change the food industry. Combining FoodLogiQ's supply chain management software with Genesis' nutritional analysis and label development solution, the Trustwell Connect platform creates the food industry's only full-scale solution connecting product development and regulatory-compliant labeling with supplier compliance, enhanced traceability, and automated recall management. For more information, visit https://www.trustwell.com. The Rise Funds are a core pillar of TPG's global impact investing platform. Founded in 2016 by TPG in partnership with Bono and Jeff Skoll, The Rise Funds invest behind impact entrepreneurs and growth-stage, high potential, mission-driven companies that are focused on building and scaling solutions to the world's most complex challenges. The Rise Funds deliver capabilities and expertise across a wide variety of sectors and countries at scale, focusing on opportunities in climate and decarbonization, education, financial inclusion, healthcare, and impact technology. TPG's Impact Platform is the world's largest of its kind, managing approximately $29 billion in assets across a family of funds that pursue non-concessionary returns and social and environmental impact at scale through growth equity, private equity, and infrastructure investing strategies. For more information, visit https://www.tpg.com/platforms/impact/the-rise-funds View source version on businesswire.com: https://www.businesswire.com/news/home/20260104709418/en/

PR Newswire
Jan 14th, 2025
Ai-Driven Allergen Alerts Now Available In Genesis Foods

“The food industry is already familiar with the power of our vetted nutrition database that fuels our recipe formulation and nutrition labeling software — Genesis Foods. We’re now leveraging AI to provide our customers with an added layer of protection.” - Katy Jones, CEO, Trustwell