Full-Time
Direct-to-consumer organic infant formula producer
$35 - $45/hr
California, USA + 4 more
More locations: Virginia, USA | New York, NY, USA | Maryland, USA | Ohio, USA
In Person
Bobbie makes organic infant formula sold directly to consumers. The formula uses lactose to resemble breast milk and features a proprietary organic fat blend from expeller-pressed oils, aiming to be nutrient-dense and free of corn syrup, fillers, palm oil, maltodextrin, gluten, pesticides, antibiotics, and soy allergens. It differentiates itself with a clean-label approach, grass-fed dairy, and an emphasis on products that mimic breast milk, plus a commitment to supporting families when breastfeeding isn’t possible for a year. The goal is to provide high-quality organic infant nutrition while helping families facing breastfeeding challenges.
Company Size
201-500
Company Stage
Series C
Total Funding
$141.5M
Headquarters
San Francisco, California
Founded
2018
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Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Holidays
Remote Work Options
Flexible Work Hours
Stock Options
Paid Parental Leave
Phone/Internet Stipend
Co-working space reimbursement
Bobbie is rolling out its 100% organic whole milk infant formula to 1,900 Target stores nationwide, making it the only American-made infant formula without skim milk available to Target shoppers. The product launched in mid-March 2026, priced at $27.99 per 14-ounce can. The updated formula, made with USDA organic grass-fed whole milk, offers the highest milk fat content among organic formulas manufactured in the US. It's formulated with MFGM, DHA and choline to support brain development, and is Clean Label Project certified and pesticide-free. Founded in 2018, Bobbie is now the number one organic American infant formula brand at Target and a two-time Target Vendor of the Year. All four of Bobbie's formulas are now available at Target stores.
The retired U.S. Soccer star has teamed up with baby formula company Bobbie.
That's why Bobbie Baby, Inc. is proud to have been the first infant formula brand in the U.S. to receive both the Clean Label Project Purity Award and Pesticide-Free Certification - a major win for parents who want to know exactly what's in their baby's food (and what's not).
After running into its own FDA challenges - the startup had to recall its first product in 2019 due to a labeling issue - Bobbie in 2021 rolled out its organic formula blend, which it says meets US and European organic standards and the European Union's recommended levels of DHA, a fatty acid that contributes to cognitive and visual development in infants.
NEW YORK--(BUSINESS WIRE)--Today, Chief, the largest network of senior executive women, unveiled the winners of its inaugural The New Era of Leadership Awards, recognizing 50 women leaders and 25 companies redefining traditional leadership models and shaping the future of business. To read more about each winner, visit: https://thenewera.chief.com/.The New Era of Leadership Awards recognize the leaders and companies who embody one or more of these characteristics:Innovative: They are here to disrupt. They take risks to create positive change, by leveraging new technology, launching a new product, or revitalizing legacy brands.They are here to disrupt. They take risks to create positive change, by leveraging new technology, launching a new product, or revitalizing legacy brands. Empathetic: They put their people first, because they know that people power their companies. From embracing new ways of working, to committing to DEI, they go beyond standard practices to ensure individuals succeed and feel valued.They put their people first, because they know that people power their companies