Full-Time

Bobbie Medical Representative

Contract

Bobbie

Bobbie

201-500 employees

Direct-to-consumer organic infant formula producer

Compensation Overview

$35 - $45/hr

+ Base pay

California, USA + 4 more

More locations: Virginia, USA | New York, NY, USA | Maryland, USA | Ohio, USA

In Person

Category
Sales & Account Management (1)
Required Skills
Lead Generation
Hubspot
Responsibilities
  • In-person field sales and in-servicing in targeted geographic areas
  • Support regional sales events as needed
  • Support digital outreach and inbounds as needed
  • Lead list generation
  • Hubspot CRM data entry and management for individual accounts
Desired Qualifications
  • Availability to commit to 5-10 hours of work weekly, 90% in the field
  • Ability to work autonomously with minimal guidance
  • Ability to quickly learn new technologies (Slack, Hubspot, data entry)
  • Vehicle and unrestricted driver's license
  • Ability to work in a fast-paced environment
  • Willingness to pivot with changing strategies
  • Strong written and verbal communication skills
  • Organized, problem-solving, results, and relationships oriented approach
  • Budget and Time Management skills
  • Clinical Setting Experience
  • Clinical degree (RD, RN, LPN, OT, SLP) is preferred but not required
  • Experience in a sales role for a fast-growing CPG company preferred
  • Experience with customer management software

Bobbie makes organic infant formula sold directly to consumers. The formula uses lactose to resemble breast milk and features a proprietary organic fat blend from expeller-pressed oils, aiming to be nutrient-dense and free of corn syrup, fillers, palm oil, maltodextrin, gluten, pesticides, antibiotics, and soy allergens. It differentiates itself with a clean-label approach, grass-fed dairy, and an emphasis on products that mimic breast milk, plus a commitment to supporting families when breastfeeding isn’t possible for a year. The goal is to provide high-quality organic infant nutrition while helping families facing breastfeeding challenges.

Company Size

201-500

Company Stage

Series C

Total Funding

$141.5M

Headquarters

San Francisco, California

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquired Nature's One in 2023, gaining $32M Ohio facility for domestic production scale-up.
  • Launched organic Vitamin D and Probiotic Drops in 2024, expanding beyond formula.
  • Became top organic US formula at Target with all four formulas in 1,900 stores by March 2026.

What critics are saying

  • ByHeart erodes premium positioning with superior grass-fed formula at Target in 6 months.
  • FDA recalls Bobbie over pesticide residues in suppliers per Clean Label Project in 12 months.
  • Abbott seizes 25% more Target shelf space, causing 15% share loss in 3 months.

What makes Bobbie unique

  • Bobbie offers USDA organic grass-fed whole milk formula with highest US milk fat content.
  • Proprietary fat blend mimics breast milk using expeller-pressed organic oils without solvents.
  • Provides EU-level 20mg DHA per 100 calories from water-extracted algae oil.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Holidays

Remote Work Options

Flexible Work Hours

Stock Options

Paid Parental Leave

Phone/Internet Stipend

Co-working space reimbursement

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

4%
Business Wire
Apr 14th, 2026
Bobbie launches 100% organic whole milk infant formula at 1,900 Target stores nationwide

Bobbie is rolling out its 100% organic whole milk infant formula to 1,900 Target stores nationwide, making it the only American-made infant formula without skim milk available to Target shoppers. The product launched in mid-March 2026, priced at $27.99 per 14-ounce can. The updated formula, made with USDA organic grass-fed whole milk, offers the highest milk fat content among organic formulas manufactured in the US. It's formulated with MFGM, DHA and choline to support brain development, and is Clean Label Project certified and pesticide-free. Founded in 2018, Bobbie is now the number one organic American infant formula brand at Target and a two-time Target Vendor of the Year. All four of Bobbie's formulas are now available at Target stores.

ABC News
Sep 4th, 2025
Alex Morgan opens up about life after soccer and baby No. 2

The retired U.S. Soccer star has teamed up with baby formula company Bobbie.

Bobbie
Mar 26th, 2025
Clean Label Project: What It Means & Why It Matters for Baby Formula

That's why Bobbie Baby, Inc. is proud to have been the first infant formula brand in the U.S. to receive both the Clean Label Project Purity Award and Pesticide-Free Certification - a major win for parents who want to know exactly what's in their baby's food (and what's not).

Bloomberg L.P.
Feb 18th, 2025
The Startup That Stepped In When the Baby Formula Supply Chain Broke

After running into its own FDA challenges - the startup had to recall its first product in 2019 due to a labeling issue - Bobbie in 2021 rolled out its organic formula blend, which it says meets US and European organic standards and the European Union's recommended levels of DHA, a fatty acid that contributes to cognitive and visual development in infants.

Business Wire
May 15th, 2024
Chief Unveils Winners Of Its Inaugural The New Era Of Leadership Awards, Recognizing The Executive Women And Companies Shaping The Future Of Business

NEW YORK--(BUSINESS WIRE)--Today, Chief, the largest network of senior executive women, unveiled the winners of its inaugural The New Era of Leadership Awards, recognizing 50 women leaders and 25 companies redefining traditional leadership models and shaping the future of business. To read more about each winner, visit: https://thenewera.chief.com/.The New Era of Leadership Awards recognize the leaders and companies who embody one or more of these characteristics:Innovative: They are here to disrupt. They take risks to create positive change, by leveraging new technology, launching a new product, or revitalizing legacy brands.They are here to disrupt. They take risks to create positive change, by leveraging new technology, launching a new product, or revitalizing legacy brands. Empathetic: They put their people first, because they know that people power their companies. From embracing new ways of working, to committing to DEI, they go beyond standard practices to ensure individuals succeed and feel valued.They put their people first, because they know that people power their companies