Bobbie
Direct-to-consumer organic infant formula producer
Medical Representative
About the job
- Availability to commit to 5-10 hours of work weekly, 90% in the field
- Ability to work autonomously with minimal guidance
- Ability to quickly learn new technologies (Slack, Hubspot, data entry)
- Vehicle and unrestricted driver's license
- Ability to work in a fast-paced environment
- Willingness to pivot with changing strategies
- Strong written and verbal communication skills
- Organized, problem-solving, results, and relationships oriented approach
- Budget and Time Management skills
- Clinical Setting Experience
- Clinical degree (RD, RN, LPN, OT, SLP) is preferred but not required
- Experience in a sales role for a fast-growing consumer packaged goods company preferred
- Experience with customer management software
- In-person field sales and in-servicing in targeted geographic areas
- Support regional sales events as needed
- Support digital outreach and inbounds as needed
- Lead list generation
- Hubspot Customer Relationship Management data entry and management for individual accounts
- Clinical degree (RD, RN, LPN, OT, SLP) is preferred but not required
- Experience in a sales role for a fast-growing Consumer Packaged Goods company preferred
- Experience with customer management software
About the company
Bobbie makes organic infant formula sold directly to consumers. The formula uses lactose to resemble breast milk and features a proprietary organic fat blend from expeller-pressed oils, aiming to be nutrient-dense and free of corn syrup, fillers, palm oil, maltodextrin, gluten, pesticides, antibiotics, and soy allergens. It differentiates itself with a clean-label approach, grass-fed dairy, and an emphasis on products that mimic breast milk, plus a commitment to supporting families when breastfeeding isn’t possible for a year. The goal is to provide high-quality organic infant nutrition while helping families facing breastfeeding challenges.
Company Size
201-500
Company Stage
Series C
Total Funding
$141.5M
Headquarters
San Francisco, California
Founded
2018
Get referred to Bobbie
See people who can refer or advise you
Simplify's Take
What believers are saying
- Bobbie reached one million babies fed and lifted Ohio production 276% since 2023.
- Stacey Andrade-Wells joined Bobbie as chief growth officer in July 2026, signaling omnichannel expansion.
- Bobbie’s four formulas sit at Target nationwide, strengthening repeat purchase and premium pricing.
What critics are saying
- Target and retailer shelf access dominate Bobbie’s growth; any delisting would slash volume quickly.
- Ohio manufacturing concentration exposes Bobbie to contamination, downtime, or FDA enforcement disrupting supply.
- Abbott and Mead Johnson control WIC channels; Bobbie remains excluded from the largest formula buyer.
What makes Bobbie unique
- Bobbie controls Ohio manufacturing end-to-end through Nature’s One, a rare domestic formula asset.
- Bobbie’s 100% organic whole-milk formula reached Target nationwide on April 14, 2026.
- Bobbie spans Target, Whole Foods, Costco, and direct-to-consumer, widening parent access.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Holidays
Remote Work Options
Flexible Work Hours
Stock Options
Paid Parental Leave
Phone/Internet Stipend
Co-working space reimbursement
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↑ 0%13 marketer moves to know about in August: Bobbie, papa johns, twitch, and more. CMO hires, promotions, and exits from the first two weeks of the month. 49 mins ago The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. It might be summer, but the revolving door of chief marketing officer hires and reshuffles keeps spinning. TMKG Consulting Limited has rounded up the U.S. and global marketing leadership moves you need to know about from the two weeks to August 14. - Stacey Andrade-Wells, who was most recently CMO of Liquid IV, has joined baby formula business Bobbie as its first chief growth officer. She'll help grow the brand into an omni-channel business, "doubling down on [its] platform as a way to foster education and community and ultimately reach even more families," per her LinkedIn post. Rebecca is Adweek's brand editor. Recommended videos
Bobbie, an organic infant formula manufacturer, has reached one million babies fed whilst achieving desired capacity at its Heath, Ohio manufacturing facility. The company has increased production by 276% year-over-year since 2023, with its Ohio workforce growing over 130%. Founded by moms, Bobbie is one of four infant formula manufacturers in the US and the only woman-owned operation. The company conducts over 2,000 quality and safety checks per batch and screens for over 500 contaminants, setting heavy metal standards stricter than EU requirements. Bobbie recently appointed Casey Bauer as chief operations officer and James Ruddle as VP of quality. The company launched in 2021 and is now the best-selling organic formula at Whole Foods Market and the only organic infant formula at Costco.
Bobbie is rolling out its 100% organic whole milk infant formula to 1,900 Target stores nationwide, making it the only American-made infant formula without skim milk available to Target shoppers. The product launched in mid-March 2026, priced at $27.99 per 14-ounce can. The updated formula, made with USDA organic grass-fed whole milk, offers the highest milk fat content among organic formulas manufactured in the US. It's formulated with MFGM, DHA and choline to support brain development, and is Clean Label Project certified and pesticide-free. Founded in 2018, Bobbie is now the number one organic American infant formula brand at Target and a two-time Target Vendor of the Year. All four of Bobbie's formulas are now available at Target stores.
The retired U.S. Soccer star has teamed up with baby formula company Bobbie.
That's why Bobbie Baby, Inc. is proud to have been the first infant formula brand in the U.S. to receive both the Clean Label Project Purity Award and Pesticide-Free Certification - a major win for parents who want to know exactly what's in their baby's food (and what's not).