eBay is a global online marketplace where people and businesses can buy and sell a wide range of items, from electronics to fashion and collectibles. Sellers list items with details and photos, buyers can bid in auctions or buy at a set price, and the platform handles payments and shipping while charging listing, final-value, advertising, and subscription fees. It differentiates itself by offering both auction-style and fixed-price listings with buyer and seller protections and a broad set of tools to promote listings. The goal is to connect buyers and sellers worldwide for easy, varied, and secure commerce while generating revenue from fees, advertising, and subscriptions.
Company Size
10,001+
Company Stage
IPO
Headquarters
San Jose, California
Founded
1995
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eBay shares have returned 34.9% including dividends since January 1, 2026, rising from $87.1 to $116. Investors had weighed a bullish recommerce and AI story against fears that younger shoppers would drift to rivals. The bullish case implied a fair value of $102, based on revenue growth of 7.7% a year. The bearish case implied $50, assuming growth of 4.2% a year and margin pressure. Results favour the bulls so far. Revenue rose from $2,730m in the second quarter of 2025 to $3,134m in the second quarter of 2026, while net margin climbed from 13.4% to 17.6%. At $116, the price sits above the bullish fair value. Buyers now assume growth in focus categories, advertising and live commerce will turn into steady profit, despite costs from Depop and buyer protections.
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Stock market midday, oct. 12: Dow edges higher as investors rotate into value stocks. October 12, 2026 As of 11:31 a.m. ET, the Dow Jones Industrial Average (^DJI +0.41%) was up 0.49% to 51,909, outperforming as investors rotate into value stocks. The S&P 500 (^GSPC -0.09%) dipped 0.06% to 7,807 and the Nasdaq Composite (^IXIC -0.42%) was down 0.37% to 27,265 on technology weakness. Gold was trading at $4,192.70, down 0.56% as of 11:31 a.m. ET, while the 10-Year Treasury yield edged up to 5.24% as names in communication services lead sector gainers and technology and utilities trade lower. Today's biggest moves. eBay (EBAY +3.84%) shares are surging today after being named a top analyst pick, while Figs (FIGS +11.28%) has jumped 8.5% following a positive industry review. Conversely, Bloom Energy (BE -7.91%) is down 6.7% after announcing its earnings release date, and Nvidia (NVDA -1.23%) is teetering near support levels as semiconductor momentum slows. What this means for investors. Mixed news over the weekend has traders shunning riskier tech stocks in early trading Monday, while the S&P 500 index is little changed. President Trump announced actions in recent days aimed at driving down oil and diesel prices, but oil prices were still moving higher. After a premarket drop in oil, investors became skeptical that attempts for an "energy ceasefire" between Ukraine and Russia will have much effect as the conflict in the Middle East continues to escalate. Crude oil rose to $106 per barrel, with important inflation data scheduled for release this week. The Consumer Price Index (CPI) for September will be announced on Wednesday, followed by the Producer Price Index on Thursday. Howard Smith has positions in Nvidia. The Motley Fool has positions in and recommends Bloom Energy, Figs, Nvidia, and eBay. The Motley Fool has a disclosure policy.
EBay Stock Surges as Morgan Stanley Names It 'Top Pick' Aaron Rennie
eBay warns listings without required FCC IDs may be hidden October 13. Published: Oct 8 2026 Updated: Oct 8 2026 eBay is warning sellers that listings for certain electronic devices may be hidden from US buyers starting October 13 if they don't provide a valid FCC ID, as new federal regulations expand requirements for radiofrequency equipment sold through online marketplaces. The company has begun sending notifications to sellers who offer radiofrequency (RF) devices, including mobile phones, tablets and electronics with Wi-Fi, Bluetooth or cellular connectivity, telling them they may need to add FCC identification information to their listings. The notice states: Value Added Resource is contacting you because you offer radiofrequency (RF) devices to buyers in the US that require an FCC ID. Starting October 13, 2026, you'll need to provide a valid FCC ID for applicable listings, or your listings will be hidden from buyers. FCC rules state that unauthorized radiofrequency devices cannot be offered for sale in the US. An FCC ID is a unique identifier assigned to devices certified by the Federal Communications Commission and is different from a product's serial number, model number, UPC or IMEI. According to eBay's new Seller Center guidance, products that commonly require FCC certification include phones, laptops, tablets, routers, drones, Bluetooth devices, wireless cameras, smartwatches, two-way radios and remote-controlled toys. eBay has added an FCC ID field under Optional item specifics for applicable listings, advising sellers to check product labels, packaging, manuals, manufacturer documentation or device settings to find the correct identification number. The help page warns that starting October 13, listings without the required information may be hidden in search or blocked from creation, revision or relisting. Depending on the product and listing, you may be unable to create, revise, relist, or publish the listing until you add the required information. Listings missing this information may be hidden from buyers in the US. Sellers can also search the FCC Equipment Authorization database, but eBay warns they must make sure the ID applies to the exact product being listed rather than using one from a similar model or another product from the same manufacturer. Not all electronic devices require an FCC ID, however. Some products comply with FCC requirements through the Supplier's Declaration of Conformity process rather than individual certification, and eBay's guidance does not explain how sellers should handle compliant products without an FCC ID if their listings are flagged. eBay says it will prompt sellers when it identifies a listing that may need an FCC ID and may request additional supporting documentation to verify compliance. The requirements also apply to international sellers offering covered products to US buyers. The deadline coincides with the effective date of new FCC regulations published September 11, aimed at preventing unauthorized radiofrequency equipment that could pose national security risks from being marketed in the United States. Federal law has long prohibited marketing radiofrequency devices that haven't received the required equipment authorization, but the latest regulations clarify that online marketplaces can also be subject to enforcement when unauthorized products are offered through third-party sellers. The FCC also clarified that marketing includes listing regulated equipment on an online marketplace when combined with services like order processing, billing, inventory management or fulfillment, even when the products are offered by third-party sellers. That contrasts with eBay's longstanding position that it acts as a venue for third-party sales rather than directly selling the products listed on its marketplace. Earlier this year, eBay told the National Highway Traffic Safety Administration that it "does not itself sell or offer to sell items listed on its site but only acts as a publisher of sellers' listings" during an investigation into potentially dangerous replacement airbags sold on the platform. eBay pointed to Section 230 protections and previous court victories, including the dismissal of an Environmental Protection Agency lawsuit involving illegal pesticides and automotive emissions defeat devices sold by third-party sellers. The FCC's new ID display requirements also include several exemptions that are particularly relevant for consumer-to-consumer resale sites like eBay. Under 47 CFR § 2.803(c)(3), the new display requirements do not apply to: (i) A listing for a radiofrequency device published before the effective date of this rule, unless and until that listing is amended, updated, or republished on or after the effective date of this rule. (ii) A listing for a radiofrequency device made by a third-party seller that is not a "high-volume third-party seller," as defined in 15 U.S.C. 45f(f)(6). (iii) A listing for a used radiofrequency device. Used devices are defined as products previously sold to a retail customer and subsequently marketed as used or otherwise not new. The high-volume seller exemption references the INFORM Consumers Act, which generally defines high-volume sellers as those with at least 200 separate transactions involving new or unused consumer products totaling $5,000 or more in gross revenue during a continuous 12-month period within the previous 24 months. Existing listings published before October 13 are also exempt from the new display requirement unless they are subsequently amended, updated, or republished, with exceptions for certain non-substantive updates such as price changes. Marketplaces that own, take title, or have physical access to the devices must comply by March 1, 2027, while those facilitating sales by third-party sellers without taking possession of the products have until June 1, 2027. For marketplaces that don't physically handle products, the FCC also provides protection from liability for inaccurate seller-supplied FCC IDs if the marketplace verifies that the ID was validly issued and requires sellers to certify its accuracy. These exemptions apply to the new FCC ID display requirements and do not eliminate existing restrictions on marketing unauthorized radiofrequency equipment. eBay's seller notification does not specifically address the exemptions or explain whether the marketplace will require FCC IDs for used devices, lower-volume sellers or existing listings that are excluded from the new federal display rules. However, the company repeatedly refers to "applicable listings" and says sellers will be prompted when an FCC ID is needed, suggesting that the requirement may not apply to every electronic device listed on the marketplace. One seller reported being told by eBay support that used items would be exempt from the new requirements, though eBay has not confirmed that in its published guidance. eBay has not responded to a request for comment on how the exemptions for used goods, lower-volume sellers and existing listings will be handled as of publication. Liz Morton is founder and editor of Value Added Resource. She spent 17+ years operating ecommerce businesses before launching VAR. Her reporting focuses on seller experience, marketplace strategy and corporate accountability.