Senior Marketing Data Analyst

Company Description

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Learn more about our products here: pro.doctoralia.es

Why join us?

📊 Real impact – We help doctors help patients. Your work truly makes a difference.

📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.

✨ Shape the future, sustain growth – Make a difference now and build for long-term success.

Role Overview :

The Sr. Marketing Data Analyst will be responsible to develop world-class marketing analytics that power the marketing team to make informed, insight driven decisions. They will partner with our data engineers, product data and business intelligence teams to create the foundational data structure that allows marketing data to flow and integrate with business data in our systems and BI tools. Their objective is to equip our analyst and marketing teams to focus on analysis that leads to insight and impactful action and not be bogged down with data gathering and organization. They are also responsible to build and champion the framework and methodology for efficient marketing data analysis.

You Will :

Understand common challenges in data structures and strategies to build data products that are stable, scalable, and performant

Lead data quality issue analysis and resolution action plans and governance

Work collaboratively and develop relationships with Marketing stakeholder groups to understand business objectives and build data solutions that meet these needs

Provides thought leadership for complex problems requiring a data science approach

Build scalable dashboards for key marketing KPIs, budget and ROI analysis

Drive insight generation and explain the impact of these insights to key business stakeholders.

Receive and conduct ad-hoc data analysis and reporting requests that require data blending from multiple data sources

Structure and present analyses to executives and other key stakeholders

You have :

Degree in statistics, data science, business analytics, marketing analytics, or related field

Minimum 5-7 years of experience in marketing and/or sales analytics.

Track record of delivering increased marketing effectiveness with measurable return on investment (ROI) and sales conversion and revenue improvements.

Advanced analytics capabilities using statistical and business intelligence tools (SQL, Tableau/Power BI/Qlik Sense, Excel all required)

Experience with data pipeline and warehouse tools - DBT experience required

Experience translating technical terms and explaining complex analysis to business stakeholders

Experience working with B2B sales motion. (Account-based marketing experience is a bonus.)

Knowledge of marketing data. Experience with analyzing data from Hubspot and Salesforce is particularly desired.

Proven ability to manage multiple, competing priorities simultaneously

Positive can-do attitude with strong initiative and follow through

Insatiable appetite to learn and grow

Strong level of business English with proficiency in one or more of Spanish, Polish, Brazilian Portuguese, German, or Italian a plus.

Preference to be in Europe

What to Expect from Our Hiring Process :

We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):

1️⃣ Intro Chat – A first call with our Talent Partner Mariam Bokuchava to explore mutual fit around relevant skills, value alignment, and motivation.

2️⃣ Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience and your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.

3️⃣ Business Case – A take-home exercise incl. a few days' preparation time, designed to understand how you approach real-life problems. You’ll then walk us through your approach in a collaborative discussion with the hiring manager and the team to discuss your thoughts and findings.

4️⃣ Additional/ Final Interview (Optional) – A final conversation with another [senior leader/stakeholder/peer] from our Global Team

5️⃣ References & Offer!

Why You’ll Love It Here

💙 Global Benefits – No matter where you are, you’ll have access to:

• Healthcare insurance – so you can focus on what matters.

• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.

• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.

📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.

🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.

🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.

⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.

Please note:At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

What We Believe In

At Docplanner, our values guide everything we do:

📊 Focus on results – we're here to make an impact.

🧠 Think like an owner – take responsibility, drive outcomes.

✂️ Keep it simple, keep it lean – smart solutions over complexity.

🔊 Be respectful and radically honest – openness builds trust.

📚 Learn and be curious – growth is part of the job.

Don’t just take our word for it—check out our Glassdoor to hear what our people say!

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We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.