Merchant Growth Operation Manager

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Company Introduction

About Rocket Now

Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka).

Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). 

*1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower)

About CP One Japan

CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers.

Role Overview
As the SME Growth Operations Manager, you will lead the strategic execution and operational scaling of existing Small-and-Medium Enterprise (SME) merchant performance across Rocket Now’s platform. Operating at the intersection of commercial strategy, operational advisory, and frontline execution, your primary mission is to maximize existing merchant Gross Merchandise Value (GMV) and revenue growth.
In this role, you will lead and coach a dedicated team of growth specialists and account representatives. You will utilize data analytics to diagnose revenue bottlenecks, deploy targeted promotional and menu optimizations, build scalable merchant growth playbooks, and ensure sustained retention across our SME restaurant network.

Key Responsibilities
1. Merchant Revenue Expansion & GMV Growth

• Portfolio Revenue Optimization: Conduct continuous performance diagnostics across the SME merchant portfolio to identify revenue leakage, pricing misalignments, conversion bottlenecks, and menu expansion opportunities.
• In-App Merchandising & Campaign Execution: Design, deploy, and scale high-impact promotional campaigns, sponsored placements, and bundling strategies to increase average order value (AOV) and purchase frequency.
• Product & Feature Adoption: Drive high-velocity adoption of growth-enabling platform tools, including self-serve advertising features, expanded delivery radii, and dynamic operational configurations.

1. Growth Operations & Merchant service

• Scalable Operations & Playbook Development: Standardize high-touch growth interventions into scalable, self-serve playbooks, guides, and automated communication streams to drive performance across thousands of SME partners.
• Cross-Functional Feedback Loop: Serve as the strategic voice of SME merchants, collaborating closely with Product, Marketing, and Last-Mile Logistics teams to optimize features that directly enhance merchant earning potential.

1. Team Leadership & Operational Governance

• Team Leadership & Coaching: Direct, mentor, and elevate day-to-day execution for a team of growth specialists and field representatives, fostering a high-performance, results-driven culture.
• Productivity Governance: Establish, monitor, and enforce rigorous daily and weekly performance tracking frameworks focused on portfolio GMV growth, campaign penetration, account retention, and operational reliability.

Key Performance Indicators (KPIs)

• Portfolio GMV Growth Rate (MoM / YoY)
• Average Order Value (AOV) & Conversion Rate Optimization
• Merchant Retention Rate & Churn Reduction
• Campaign & In-App Growth Feature Adoption Rates
• Team Execution & Field SOP Compliance

Qualifications
Basic Qualifications

• Total Experience: 5+ years of total professional experience in fast-paced operational or commercial environments.
• People Leadership: 2+ years of experience directly managing, coaching, and developing operational, growth, or account management teams (adjustable based on candidate depth).
• Language Proficiency: Native/Fluent Japanese, Professional Business English
• Data & Analytics: Advanced proficiency in Excel/Google Sheets

Preferred Qualifications

• Data & Analytics: hands-on experience using SQL, Tableau, Salesforce, or equivalent analytics tools to extract commercial insights.
• Commercial Acumen: Deep understanding of restaurant store economics, menu architecture, promotion mechanics, and food delivery dynamics in Japan.
• Execution Mindset: Strong record of designing scalable SOPs and translating data into actionable growth strategies for non-technical stakeholders.

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