Trust Communications Manager

Aberdeen Group plc is one of Europe’s largest investment companies, and we are built on a long-standing culture of caring about the future and making a positive impact. Together we invest for a better future. We do it to make a difference to the lives of our clients and customers, our employees, society, and our shareholders. Our business is structured around three distinct areas focused on our clients' changing needs: Aberdeen Investments, Aberdeen Adviser, and interactive investor.

Through this role, you'll help bring the impact of the Trust Communications Manager to life, inspiring colleagues, partners and communities while investing in your tomorrow and supporting a better future for others.

About the Department

The Aberdeen Group Charitable Trust supports initiatives that help people overcome barriers to employment, improve financial wellbeing and benefit from a thriving natural environment. Through funding programmes, charity partnerships, research and colleague engagement, the Trust creates meaningful social impact across the communities we serve. As a small, collaborative and ambitious team, we combine strategic thinking with practical action to deliver lasting outcomes and strengthen Aberdeen’s contribution to society. Our work helps bring our purpose to life and supports our ambition to enable our clients to be better investors.

About the Role

As Trust Communications Manager, you'll play a central role in shaping how the Aberdeen Group Charitable Trust communicates its purpose, impact and ambitions. This is a varied communications role spanning internal communications, employee engagement, storytelling, partnership launches, digital content, campaigns and external communications. Working closely with the Head of the Trust, charity partners and communications colleagues across Aberdeen, you'll develop communications strategies and bring impactful stories to life that build awareness, participation and pride in the Trust’s work. This is an exciting opportunity for a communications professional with a strong corporate communications background who is passionate about social impact and wants to use their expertise to make a meaningful difference. The role is based in Edinburgh with a blended working approach, with London also considered for exceptional candidates.

Key Responsibilities

• Develop and deliver the Trust’s communications strategy, ensuring activity is measurable, impactful and aligned to organisational priorities.
• Lead integrated internal and external communications campaigns supporting funding programmes, research publications, charity partnerships and wider social impact initiatives.
• Create compelling content across a wide range of channels, including intranet articles, websites, newsletters, social media, case studies and campaign materials.
• Drive colleague engagement by developing campaigns that increase participation in volunteering, fundraising, skills-based support and other Trust initiatives.
• Partner with charities and internal stakeholders to bring impact stories to life, support partnership launches and amplify the Trust’s profile.
• Manage communications planning, performance reporting, budgets and governance activity, ensuring delivery of high-quality communications outcomes.

About the Candidate

• Demonstrated ownership of internal communications strategies and colleague engagement programmes within a complex corporate environment, translating organisational priorities into campaigns that drive participation, understanding and advocacy.
• Proven delivery of integrated communications campaigns from planning through to execution and evaluation, using audience insight, channel strategy and performance metrics to achieve measurable outcomes.
• Advanced content development capability, including responsibility for creating and managing content across intranet platforms, websites, social media channels, newsletters, leadership communications and campaign materials.
• Strong expertise in digital communications and channel management, including editorial planning, website content governance, social media administration, content calendars and engagement reporting.
• Advanced capability in communications measurement and reporting, including establishing engagement metrics, analysing performance data and using insight to optimise communications activity and campaign effectiveness.
• Strong understanding of communications governance, content approval processes, brand standards and reputational risk management within a corporate environment.

We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.

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Our benefits

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.

Our business

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do here.

An inclusive way of working

Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.

At Aberdeen we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.

An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help.

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