Digital Marketing Manager, Voice & Channel - Management

Job Summary:

Role: Digital Marketing Manager, Voice & Channel (Management)

Location: New York, NY (In-office, 5 days a week)

Reports to: Sr. Director, Voice & Channel (Management)

The Role:

The Digital Marketing Manager, Voice & Channel will execute real-time social strategy across Roc Nation’s artist management roster and Roc Nation social channels. This hands-on role is responsible for driving daily online conversation, capturing real-time content, and maintaining an active, culturally resonant social presence across all major platforms.

Working closely with the Digital Marketing Strategy team, the Manager operationalizes campaign plans into daily posting schedules, live event coverage, and audience engagement. 

Additionally, this role acts as the primary day-to-day digital point of contact for assigned management clients, managing direct artist requests, coordinating asset approvals, capturing behind-the-scenes content, and supporting the artist's digital footprint across music releases, brand partnerships, and live events.

Key Responsibilities:

Voice & Channel Execution

• Execute social strategies developed by the Digital Marketing Strategy team across assigned artist management accounts and Roc Nation social channels, ensuring daily alignment with brand standards and campaign timelines

• Support real-time social monitoring and response protocols to capture trending moments, news, and key artist milestones (releases, awards, press, tour announcements)

• Coordinate directly with artist managers and external teams to process social post approvals and asset delivery in a timely manner.

• Capture and produce high-quality, mobile-first content (iPhone photography, short-form video, reels) on-site at shoots, shows, press events, and red carpets

• Assist in directing real-time event coverage, developing shot lists, and assisting external freelance content creators (photographers, videographers) on-site

• Collaborate with internal marketing and promotional teams to identify and amplify top-performing organic social content

• Stay up to date on platform updates, algorithm shifts, and viral trends, proactively bringing creative execution ideas to the strategy team

Channel Operations & Workflow Support

• Coordinate daily publishing schedules, rapid-response workflows, and content calendars using social management and scheduling tools

• Oversee day-to-day deliverables from junior coordinators, assistants, or external social vendors as assigned, ensuring brand voice consistency

• Support staffing, scheduling, and travel logistics for on-site social coverage at priority events, tours, and shoots

Management Client – Primary Digital Point of Contact

• Serve as the primary daily digital contact for assigned artist management clients, assisting with social media posting, digital campaigns, and online brand presence

• Maintain direct, professional communication with the artist and their team for real-time social requests, content capture, and approval cycles

• Travel with assigned artists to video sets, performances, campaign shoots, and appearances to capture behind-the-scenes content and manage live posting

• Facilitate community management by monitoring fan engagement, tracking trend participation, and engaging with key fan accounts to support fanbase growth

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred

• 3–5 years of experience in digital marketing, social media management, or content creation within entertainment, music, or agency environments

• Proven experience managing social media accounts for talent, brands, or media outlets

• Experience with social publishing and listening tools (e.g., Dash Hudson, Sprout Social, Hootsuite) and basic creative editing applications

• Solid fluency in execution across Instagram, TikTok, YouTube, X, Threads, Snapchat, and emerging platforms

• Strong hands-on skills in mobile photography, video capture, and real-time editing using mobile tools (CapCut, Canva, Adobe Express/Lightroom)

• Professional demeanor with experience working directly with high-profile talent and key stakeholders in fast-paced environments

• Strong project management skills with the ability to manage multiple tight deadlines and adapt to real-time, fluid schedules

• Willingness to travel and support digital requests outside standard business hours for live events, releases, and real-time moments

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Benefits & Perks

HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days

CAREER: Career and skill development programs with School of Live

WEALTH: 401(k) program with company match

Note – Roc Nation benefits and policies differ from Live Nation

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  

Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.  

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.

Any applicant who requires an accommodation in order to perform the essential functions of the job should contact an HR Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case-by-case basis.

----------

The expected compensation for this position is:

$76,000.00 USD - $95,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.