Marketbridge
Data-driven marketing and sales consultancy
Marketing Technology Executive - B2B Marketing
Three days per week in the office; core hours are 9:00am–5:30pm.
About the job
- Strong understanding of marketing technology ecosystems and platforms.
- Experience working with marketing automation platforms, particularly HubSpot.
- Understanding of CRM systems, lead management processes, and customer lifecycle marketing.
- Strong analytical skills and ability to interpret campaign performance data.
- Experience creating dashboards and presenting reporting insights.
- Ability to manage multiple client projects and priorities simultaneously.
- Strong attention to detail and process management capability.
- Ability to communicate technical concepts to non-technical audiences.
- Problem-solving mindset with a focus on continuous improvement.
- Interest in emerging marketing technologies and AI-enabled marketing solutions.
- Configure, maintain, and optimise marketing automation and go-to-market technology platforms, including HubSpot, Demandbase, and related tools.
- Support the implementation and ongoing management of marketing technology solutions across client programmes.
- Assist with platform configuration, onboarding, user adoption, and documentation.
- Ensure best practice is applied across marketing technology environments and workflows.
- Troubleshoot platform issues and recommend improvements to processes and system configuration.
- Build and manage automated workflows, nurture programmes, lead-scoring models, and customer journeys.
- Support the execution of customer lifecycle marketing initiatives.
- Ensure automation programmes align with client objectives and campaign requirements.
- Assist with campaign implementation across email, demand generation, and digital marketing activities.
- Monitor programme performance and identify opportunities for optimisation.
- Develop dashboards, reporting frameworks, and client-facing performance reports.
- Produce regular reporting and analysis with clear, actionable recommendations.
- Support tracking, attribution, and campaign performance measurement activities.
- Analyse campaign data to identify trends, opportunities, and areas for improvement.
- Ensure reporting is accurate, insightful, and aligned with client objectives.
- Support CRM integrations and marketing technology ecosystem management.
- Maintain data quality and ensure adherence to data management best practices.
- Assist in managing lead flows, lifecycle stages, and campaign attribution processes.
- Contribute to platform health checks, audits, and optimisation projects.
- Support clients in improving marketing operations and reporting processes.
- Act as a trusted internal resource on marketing technology capabilities and best practices.
- Support account teams in developing recommendations for clients.
- Explain technical concepts clearly to non-technical stakeholders.
- Contribute to client discussions relating to automation, reporting, and platform functionality.
- Provide practical recommendations that improve platform utilisation and marketing effectiveness.
- Stay informed on developments across marketing automation, CRM, reporting, and AI-enabled marketing technologies.
- Identify opportunities to improve efficiency, reporting quality, and platform performance.
- Partner with Digital, Media, Data, and Innovation teams to deliver integrated solutions.
- Support the development of new marketing technology capabilities and service offerings.
- Experience using HubSpot, with knowledge of Marketo considered advantageous.
- Working knowledge of go-to-market technologies such as Demandbase or 6sense.
- Experience with reporting and dashboard tools such as Looker Studio (formerly Data Studio) or equivalent business intelligence platforms.
- Understanding of campaign tracking, attribution, and reporting methodologies.
- Knowledge of digital marketing channels including email, paid media, web analytics, and demand generation.
- Experience supporting B2B marketing programmes.
- Strong Excel and data analysis skills.
- Previous agency or consultancy experience.
- Familiarity with Google Analytics, Google Tag Manager, and related marketing technologies.
- Interest in marketing technology innovation and AI-enabled marketing.
About the company
MarketBridge is a consultancy focused on data-driven marketing and sales strategies for subscription-based and dynamic markets. It helps clients grow by combining analytics, customer insights, and strategic planning to bridge strategy and execution. The company works through tailored project-based engagements and long-term partnerships, acting as an extension of clients’ teams to analyze, design, build, and optimize go-to-market strategies. Core offerings include sales enablement, marketing effectiveness, and strategic agility, all backed by a scientific approach to data and analytics. With more than 25 years in business, MarketBridge differentiates itself through its hands-on, metrics-driven methodology and deep experience helping enterprises and mid-sized firms improve performance and achieve measurable growth. The goal is to deliver actionable insights and precise execution that drive sustained growth for clients.
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$8M
Headquarters
Bethesda, Maryland
Founded
2000
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Simplify's Take
What believers are saying
- Marketbridge ranked top independent global B2B agency in August 2026.
- Gross income rose 19% while Europe doubled after Revere's October 2025 acquisition.
- Patrick Knight and Gina Larson add finance and people muscle for expansion.
What critics are saying
- Integrating April Six, Revere, and legacy brands strains culture through 2026.
- Headcount rose 41%; utilization pressure can compress margins if growth slows.
- A single-brand strategy risks client confusion and talent churn during rebranding.
What makes Marketbridge unique
- Marketbridge combines consulting, analytics, creative, and activation under one banner.
- April Six and Revere joined in 2025, consolidating European delivery into Marketbridge.
- Its ABX-led B2B model won LG Electronics USA in February 2026.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Holidays
Paid Sick Leave
Parental Leave
Mentor Program
Employee Referral Bonus
Professional Development Budget
Phone/Internet Stipend
Wellness Program
Life Insurance
Disability Insurance
Company News
Marketbridge has appointed Patrick Knight as Chief Financial Officer and Gina Larson as Chief People Officer to support its global expansion. The B2B marketing services company aims to challenge traditional agency and consulting models through a connected approach to growth. Knight brings over 25 years of international finance and operational leadership across media, technology and professional services. His experience spans the UK, US, Europe and Asia Pacific, including work with private equity and venture-backed businesses. Larson has more than 20 years of global people and organisational leadership experience across founder-led, private equity-backed and Fortune 500 companies. She is an ICF-certified executive coach with expertise in workforce transformation and organisational design. The appointments form part of Marketbridge's strategy to build leadership capabilities for scaling its platform.
Marketbridge has been named the top-ranked, fastest-growing independent global B2B agency in The B2B Marketing Global Agencies Benchmarking Report 2026. The Bethesda-based firm was evaluated alongside fourteen global B2B agencies based on global gross income and worldwide headcount. The recognition follows significant expansion for Marketbridge. The company grew its gross income by 19% whilst expanding its team by 41%. Earlier this year, it was also ranked the number one brand agency and number one demand agency in the US by B2B Marketing. In February, Marketbridge was named agency of record for LG Electronics USA's Commercial Display and IT Solutions division. In April, Demandbase named it their inaugural Premier+ partner.
Marketbridge has appointed Fiona McKenzie as president of its European operations. McKenzie, who has worked within Marketbridge for seven months, will lead the next phase of growth and integration across the region. The appointment follows the departure of Fiona Shepherd, who stepped down after building April Six and establishing the foundation of Marketbridge Europe. Shepherd will remain a shareholder and supporter of the company. McKenzie will oversee the integration of Marketbridge's consulting, analytics and agency services across Europe. CEO Bob Ray said her ability to align strategy, data, creative and activation into a unified growth engine will be critical for the company's European expansion. McKenzie previously partnered with leadership across the business to deepen integration and align capabilities.
Revere, the multi-award-winning UK-based B2B technology marketing agency, has been acquired by Marketbridge, a leading integrated growth consulting and marke...
Marketbridge, a leading integrated growth consulting and marketing firm, today announced the acquisition of April Six, a specialist agency with operat