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Betterment

Online retailer of branded apparel and gifts

Sr. Fraud Analyst

Risk ManagementUpdated on Nov 14
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 3 years of experience in fraud prevention, analytics, and financial crime in fintech, banking, brokerage, or payments.
  • Direct experience with fraud patterns and controls, such as account takeover, ACH or transfer fraud, card fraud, KYC/KYB, or synthetic identities.
  • Advanced SQL skills.
  • Ability to frame analytical questions, design experiments, and interpret model and rule performance.
  • Familiarity with fraud ecosystem solutions, capabilities, and challenges.
  • Understanding of fraud stack components, including risk models, rules, and signals.
  • Ability to design monitoring for model drift, data quality, and control failures.
  • Knowledge of KYC/AML, customer risk rating, and step-up authentication or verification.
  • Ability to translate complex analytics and risk trade-offs to technical and non-technical audiences and present to senior stakeholders and committees.
  • End-to-end project management skills.
  • Ability to collaborate across Operations, Data, Engineering, Compliance, and Product while balancing fraud loss, customer experience, and operational efficiency.

Responsibilities

  • Set up and perform continuous monitoring of fraud rule performance.
  • Use data analytics to refine rules and reduce false positives.
  • Design rules to address emerging fraud patterns and detect suspicious activity.
  • Identify and remedy control gaps.
  • Orchestrate fraud monitoring throughout the customer journey across payment rails, funding flows, logins, and behavioral signals.
  • Strengthen the case management process.
  • Partner with Engineering on data harvesting, analytics, and rule implementation.
  • Lead cross-functional projects from problem definition through implementation and post-mortem, aligning stakeholders on goals, timelines, and outcomes.
  • Identify, implement, and assess vendor solutions.
  • Maintain and enhance customer risk rating, signup, and related fraud scoring models.
  • Define model performance metrics, including detection rate, false positive rate, and lift, and establish monitoring to track drift over time.
  • Partner with the Customer Experience team to identify friction points, customer abandonment, and the true cost of fraud prevention.
  • Reduce account locks, enable faster money movements, and lower ID request rates without increasing fraud.
  • Increase customer greenlight passes and ensure manual reviews provide strong controls.
  • Partner with Data and Analytics to build dashboards showing fraud KPIs, trends, model health, and control coverage for Operations, Compliance, Product, and Leadership.
  • Create recurring reporting packages for FraudCo and Risk leadership, translating complex analysis into clear recommendations.

Desired Qualifications

  • Stay current on emerging fraud trends and bring forward new ideas.

About the Company

Betterment

Online retailer of branded apparel and gifts

Betterment runs an online retail storefront that sells branded apparel, accessories, and gifts. Customers can buy items such as t-shirts, hoodies, onesies, beanies, mugs, and tote bags through the brand’s online shop. The products are designed and marketed with a focus on promoting happiness and a better lifestyle under the motto “Wear Betterment. Pursue Happiness.” Revenue comes from direct sales on the online platform, with prices set regularly and occasionally discounted, leveraging economies of scale as sales grow. Compared with other online retailers offering niche branded products, Betterment differentiates itself by a broad, lifestyle-focused lineup and a clear happiness-centric message aimed at a wide range of customers. The company’s goal is to grow a direct-to-consumer business that makes branded, feel-good merchandise accessible to many shoppers while driving profitability through high-volume sales.

Company size
501-1,000
Company stage
Debt Financing
Total funding
$435M
Headquarters
New York City, New York
Founded
2010

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