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Anthropic

Builds Claude AI models with a focus on safety

Field Marketing Lead - Cybersecurity

Marketing Generalist & ManagementUpdated on Nov 7
Full-time

About the Job

Requirements

  • Working fluency in the cybersecurity landscape, including security operations, detection and response, threat intelligence, application security, vulnerability management, cloud security, and governance, risk, and compliance, with enough technical depth to speak credibly with CISOs and hands-on practitioners.
  • A track record of partnering with sales teams on pipeline and expansion within existing accounts, including account-based programs and executive engagement, with demonstrable results.
  • Experience across both integrated campaigns and field marketing, with judgment to select the appropriate approach for each goal.
  • Experience operating globally by leading programs across multiple regions and enabling local teams to execute them effectively.
  • Ability to influence without authority and set direction for campaigns and regional field marketers who do not report to the role.
  • Comfort building in ambiguity and developing the playbook for this marketing motion.
  • Fluency in pipeline attribution with sales and operations counterparts.
  • Experience working alongside product marketing and technical experts and translating their positioning and messaging into field programs and campaigns.
  • Ability to adapt programs for large enterprises, mid-size companies, and fast-growing startups.
  • Bachelor’s degree or an equivalent combination of education, training, and experience; relevant field of study may be demonstrated through coursework, training, or professional experience.

Responsibilities

  • Own the global cybersecurity field marketing plan, including audience reach across customer segments, the annual program calendar, and goals and success metrics agreed with sales leadership before budget is committed.
  • Align with the worldwide sales organization on target accounts and buying committees, build programs that expand Anthropic’s footprint in existing accounts and open new opportunities, and equip account teams to invite, follow up, and convert.
  • Partner with product marketing, solutions marketing, and cybersecurity experts to turn positioning, messaging, and enablement into programs and campaigns that build awareness and demand.
  • Develop field marketing strategies and tools, including playbooks, program kits, speaker guidance, and event recommendations, so regional field marketers in the Americas, EMEA, and APAC can run cybersecurity programs locally.
  • Design and run flagship cybersecurity field events, including executive roundtables, CISO dinners, practitioner workshops, and Anthropic’s presence around major industry events, coordinating with product and solutions marketing launch, content, and thought leadership plans.
  • Serve as the cybersecurity field lead for integrated campaigns by bringing audience insight, field feedback, and program ideas, and extending global campaigns into regional programs for CISOs, practitioners, and buying committees.
  • Share insights from customers, analysts, and the field with Product, Sales, and Marketing leadership.
  • Measure sourced and influenced pipeline, expansion within existing accounts, program-level attribution, and which programs merit further investment, in collaboration with Marketing Operations.
  • Protect the brand with a skeptical audience by maintaining technical accuracy, focusing on defenders and responsible deployment, avoiding fear-based messaging, and declining programs that would not earn trust.
  • Coordinate Sales, Campaigns, regional Field Marketing, Product Marketing, Solutions Marketing, Partner Marketing, Partnerships, Events, and Communications to provide a coherent customer experience.

Desired Qualifications

  • At least 8 years of B2B marketing experience, with significant field marketing or demand generation experience for cybersecurity buyers at a security vendor or enterprise technology company.
  • Hands-on security background, such as experience as a practitioner, sales engineer, or product marketer for a security product.
  • Familiarity with the AI ecosystem and enterprise adoption of AI products, including how AI is changing security work for defenders.
  • Experience marketing trust-sensitive or dual-use products where responsible deployment is central to the story.
  • Existing relationships in the security community, including CISO networks, analysts, industry groups, and event organizers.
  • Experience marketing to regulated industries or public-sector buyers where security review shapes the deal.
  • Experience working with security technology partners, managed security service providers, or global systems integrators.

About the Company

Anthropic

Builds Claude AI models with a focus on safety

Anthropic builds the Claude family of AI models and sells them to businesses, software developers, and consumers, with research on making AI safe and understandable at the center of its work. In 2024 it introduced the Model Context Protocol, an open standard for connecting AI assistants to outside apps and data that OpenAI and Google adopted the next year. People use the Claude app to write and analyze files, programmers hand coding tasks to Claude Code, and companies build Claude into their own products through its API. Anthropic earns money from subscriptions, business plans, and usage-based API fees. Siblings Dario and Daniela Amodei founded Anthropic in 2021 with other former OpenAI employees, and it is based in San Francisco.

Company size
5,001-10,000
Company stage
N/A
Total funding
$243.8B
Headquarters
San Francisco, CA
Founded
2021

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