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QuinStreet

Performance-based digital marketing & lead generation

Director – Communications - AI and Innovation

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • At least 8 years of experience in communications, public relations, or product marketing, including end-to-end launches led by the candidate.
  • Fluency in artificial intelligence and the ability to explain large language models, AI agents, and platform integrations to reporters and carriers.
  • Existing relationships with business, technology, insurance, or fintech press.
  • Strong writing skills for press releases, executive posts, and op-eds that require little editing.
  • Ability to turn data into stories and work with analysts on surveys.
  • A track record of managing multiple workstreams at once as a team of one, with agency support.

Responsibilities

  • Build and manage a rolling 12-month plan of launches, data releases, executive moments, and public stances across QuinStreet, QRP, askpond.com, and AI agent platforms.
  • Lead the askpond.com pre-launch, launch week, and follow-on activity, including positioning, the “first” claim, the owned landing page, wire release, press briefings, and proof metrics.
  • Create case studies for QRP, pursue trade-press placements, and deliver conference talks and webinars for insurance agencies and carriers.
  • Turn integrations with ChatGPT, Claude, Gemini, Meta, and agent protocols into news, and articulate the company’s position on consumer consent and coverage transparency.
  • Commission consumer and industry surveys, and package QuinStreet data into recurring reports cited by the press.
  • Ghostwrite LinkedIn posts, op-eds, and talks, and prepare and book interviews with business and insurance trade press.
  • Oversee the PR agency, wire service, media lists, owned newsroom, social channels, and metrics used to assess results.
  • Partner with legal and compliance on claims, regulated-product language, and partner approvals.

Desired Qualifications

  • Background in insurance, insurtech, or financial services, including regulated claims and carrier partnerships.
  • B2B experience selling to agencies or carriers.
  • Experience launching on ChatGPT, Claude, Gemini, or similar AI platforms.

About the Company

QuinStreet

Performance-based digital marketing & lead generation

QuinStreet operates online marketplaces that connect consumers with brands in insurance, personal loans, credit cards, banking, and home services. It runs performance-based digital marketing campaigns where brands pay only for measured actions like leads or clicks, as defined by Insertion Orders. The company uses segmentation and AI to target consumers and match them with relevant brands, with IOs detailing traffic type, volume, pricing, dates, and criteria. Its goal is to help brands achieve better marketing results and higher ROI by delivering qualified prospects through targeted, outcome-based campaigns.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Foster City, CA
Founded
1999

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