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Nike

Designs and sells athletic shoes and apparel

Director Footwear Product Line Manager - Local Creation GC

Product ManagementConfirmed live in the last 24 hours
Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree or equivalent combination of education, experience, and training.
  • At least 15 years of relevant experience in footwear product management, merchandising, product creation, or a closely related field.
  • Demonstrated experience leading managers and/or senior product professionals and building high-performing, inclusive teams.
  • A strong record of setting portfolio strategy and translating consumer and marketplace insights into commercially relevant product plans.
  • Deep understanding of footwear creation, product lifecycle management, franchise management, and line planning.
  • Ability to influence senior leaders and align diverse stakeholders in a complex, matrixed organization.
  • Strong business acumen, including experience balancing growth, cost, margin, speed, and execution risk.
  • Excellent written, verbal, and presentation skills in English.

Responsibilities

  • Set the multi-season vision, strategy, and portfolio priorities for Footwear Local Creation GC, translating consumer, marketplace, sport, and cultural insights into clear product opportunities.
  • Lead product line management across Nike, Jordan, and Performance, ensuring distinct brand expression while driving a connected local creation portfolio.
  • Guide seasonal and long-range line planning, including franchise strategy, product architecture, pricing, lifecycle, cost and margin considerations, and marketplace segmentation.
  • Create alignment at critical checkpoints with Design, Product Development, Merchandising, Planning, Brand, Marketplace, and global product teams.
  • Build and lead a high-performing product line management team, setting clear outcomes, coaching talent, and creating an inclusive and innovative environment with strong accountability.
  • Represent the GC Local Creation footwear portfolio in senior leadership forums and communicate strategies, opportunities, risks, and decisions with clarity.
  • Champion faster, consumer-led ways of working while maintaining product excellence, operational discipline, and accurate product information.
  • Partner closely with Footwear Design, Product Development, Merchandising, Planning, Brand, Marketplace, Finance, and global product teams to connect Greater China consumer needs with product and business strategy.

Desired Qualifications

  • Chinese language capability is strongly preferred.

About the Company

Nike

Designs and sells athletic shoes and apparel

Nike designs and sells athletic footwear, apparel, equipment, and accessories for sports and everyday use. The group includes the Nike and Jordan brands and its owned subsidiary Converse, with products ranging from running shoes and basketball footwear to training clothing and casual sneakers. Most finished products are made by independent contract manufacturers, while Nike develops materials, cushioning systems, and product designs. It earns revenue by selling to wholesale customers and through its own stores and digital channels, with additional licensing arrangements for its brands. Nike began in 1964 as Blue Ribbon Sports and is headquartered near Beaverton, Oregon.

Company size
10,001+
Company stage
IPO
Headquarters
Beaverton, OR
Founded
1964

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